or


[05/02/12 - 06:22 AM]
YouTube Unveils New Channels and Consumer Trends Ahead of First-Ever Google Upfront
Among the projects: "Wigs," featuring Virginia Madsen, Stephen Moyer, Caitlin Gerard, Jennifer Garner, Alfred Molina and Julia Stiles.

[via press release from YouTube]

YouTube Unveils New Channels and Consumer Trends Ahead of First-Ever Google Upfront

Brandcast Event in NYC to Demonstrate How Brand Marketers Can Reach Audiences Online with Google and YouTube

NEW YORK (May 2, 2012) - Today Google and YouTube host "Brandcast," the company's first-ever upfront event, in New York City. "Brandcast" will highlight YouTube's new original channels and opportunities for brands to reach diverse audiences on YouTube and right across Google, including demographics like women, teens, young men, and multicultural audiences. This is happening as online video consumption continues to grow, with three billion hours of video a month watched on YouTube by more than 800 million viewers around the world.

"At YouTube, we're not just re-imagining video - we're re-imagining brand-building on the web." said Google's VP for Global Video Sales, Lucas Watson. "The world's most important brands are increasingly looking to reach the diverse audiences YouTube attracts, which is why Unilever, Toyota, GM, and AT&T have already jumped on board and are building their brands alongside these new YouTube channels."

Ahead of the event, the company today announced additional YouTube channels, along with consumer trend research. New partners and channels include filmmakers Jon Avnet and Rodrigo Garcia, the U.S. Olympic Committee, collaborations between Tribeca Enterprises and Maker Studios, and a new show from Machinima and Halo Waypoint.

- New Partners and Channels -

YouTube welcomes filmmakers Jon Avnet (Black Swan, Fried Green Tomatoes, Risky Business) and Rodrigo Garcia (Albert Nobbs, In Treatment, Mother and Child), who have joined forces to create WIGS (youtube.com/wigs), a channel producing original, scripted dramatic series and short films about the lives of women. Virginia Madsen, Stephen Moyer, Caitlin Gerard, Jennifer Garner, Alfred Molina and Julia Stiles star in the first three series, with Jennifer Beals, America Ferrera, Dakota Fanning, Michael C. Hall, Alison Janney and other acclaimed actors starring in upcoming series. The content will also feature documentaries, behind-the-scenes videos, and other unscripted content, all starring female leads, and will launch in May.

Also coming to YouTube is the TeamUSA channel (youtube.com/teamusa) from the United States Olympic Committee, which will include original content featuring 2012 U.S. Olympians, hopefuls and legends from years' past, instruction from Olympic sport coaches, and historical Olympic Games footage. The channel will be sponsored by AT&T.

Tribeca Enterprises, the parent company of Tribeca Film Festival and the distribution label Tribeca Film, has teamed up with YouTube partner Maker Studios, to bring a new channel called The Picture Show to YouTube later this year.

And coming to YouTube this Fall on Machinima (youtube.com/machinima) and Halo Waypoint (youtube.com/halowaypoint) is Halo 4: Forward Unto Dawn, a new live action series that leads into the events of Halo 4.

The new channels announced today join a roster of YouTube original channels that includes Machinima, DanceOn, Nerdist, U look haute, the Warner Sound and more; and feature talent like Rainn Wilson, Amy Poehler, Jay-Z , Walter Latham, Electus, Jon M. Chu, The Onion, Justin Lin, and Participant Media.

"Content creators of all stripes, from super producers to talented up-and-comers, are creating the next generation of channels on YouTube," said Robert Kyncl, Global Head of Content for YouTube. "With top channels averaging more than one million views a week, they're attracting fans and developing robust content brands."

By the end of the July, there will be 25 hours of new original content on YouTube each day.

- Consumer Trends -

At "Brandcast," YouTube will also share highlights from "Generation V," a comprehensive YouTube study of consumer video trends, which reveals that men 18-34 are now spending more time streaming video than watching live TV, one third visit YouTube multiple times a day, half subscribe to a YouTube channel, and two thirds shared YouTube videos in the past week. It also finds that 40% of women 25-49 have subscribed to a YouTube channel, half shared a video this past week, and one third regularly share online video with their kids or parents.

"YouTube is a place where brands can have vibrant conversations with the people they want to reach," stated Jim Lecinski, VP, US Sales and Service for Google. "It's one of our cornerstone investments in making the web work for brand marketers. When you add the full reach of Google, across search, mobile, and the Google Display Network, and combine it with your TV campaigns, you can reach people across all four screens, at the moments that matter most to them."

About YouTube

YouTube is the world's largest online video community, allowing millions of people to discover, watch, and share original videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original-content creators and advertisers large and small. YouTube, LLC, is based in San Bruno, California, and is a subsidiary of Google Inc.





  [may 2012]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/11/25 - 12:45 PM]
ABC Concludes September to May Season with Top Five Shows Among Adults 18-49 Including "High Potential," "Abbott Elementary," "The Rookie," "Shifting Gears" and "9-1-1"
Continuing to lead among broadcast series, ABC's "High Potential" stood as the No. 1 new drama among Total Viewers (16.41 million) and No. 1 new show among Adults 18-49 (3.85 rating).

[07/11/25 - 11:28 AM]
"Big Brother: Summer of Mystery" Premiere Up +10% from Last Summer
Last night, season 27 premiered to nearly 3 million viewers.

[07/11/25 - 10:01 AM]
FX's "Alien: Earth" Takes Fandom to New Heights with Premium Exclusive Content Including a Companion Podcast and Innovative Immersive Experiences
"Alien: Earth," a new drama series from Noah Hawley inspired by the acclaimed feature film franchise, will premiere on Tuesday, August 12.

[07/11/25 - 10:01 AM]
CBS Unveils Fall Primetime Premiere Dates for the 2025-2026 Season
Highlights include an early return for "Watson" on Monday, October 13 in place of the previously announced "FBI" spin-off "CIA."

[07/11/25 - 10:00 AM]
The "Outlander" Universe Expands in Hall H, as Starz Returns to San Diego Comic-Con
Look for can't miss panels for "Outlander" and "Outlander: Blood of my Blood" in Hall H on Friday, July 25 and an in-depth preview of the newest saga in the Spartacus franchise, "Spartacus: House of Ashur" on Saturday, July 26 in the Indigo Ballroom.

[07/11/25 - 10:00 AM]
Adult Swim Returns to San Diego Comic-Con with "Pirate Purrrty on the Green," Must-See Panel Events, and Exclusive First Looks and Giveaways
Adult Swim will bring its famed pirate ship outside the San Diego Convention Center (5th Avenue Landing and Convention Way), this time with a feline twist!

[07/11/25 - 09:01 AM]
HBO Max to Host Fan Experiences for Upcoming Seasons of "Peacemaker" and "It: Welcome to Derry" in San Diego
The festivities include a panel in Hall H, where showrunner/writer/director and Co-Head of DC Studios James Gunn and the cast of "Peacemaker" will share new details about the upcoming season and premiere the global trailer for season two.

[07/11/25 - 08:01 AM]
Video: "Billy Joel: And So It Goes" - Official Trailer - HBO Max
There's always a message in the music.

[07/11/25 - 06:00 AM]
"Love Island (UK)" 10th Anniversary Special Date Announcement
The special premieres in the US on Friday, July 11.

[07/11/25 - 02:01 AM]
Netflix Will Release "Death Inc." Seasons 1, 2 and 3
The series is a comedy centered around a family-run funeral home and the relationships between the eccentric characters who inhabit it.

[07/11/25 - 12:01 AM]
"Too Hot to Handle: Italy" Is Coming on July 18 Only on Netflix
A special guest will guide the contestants in the first Italian edition of the reality show.

[07/10/25 - 07:01 PM]
Video: "The Winning Try" - Official Trailer - Netflix
After his career fell apart, a disgraced rugby star finds purpose coaching his old school's team - driving them and himself toward growth and redemption.

[07/10/25 - 07:01 PM]
Video: "The Nice Guy" - Teaser Trailer #3 - Disney+
He wants out for good. But the past comes with strings.

[07/10/25 - 05:03 PM]
Meagan Good Returns to Lifetime to Executive Produce and Star in the Alluring New Thriller "I'll Never Let You Go" Alongside Antonio Cupo and Thomas Cadrot, Premiering August 16 on Lifetime
Good stars as Emily Westover, a poised and successful art gallery director whose life takes a dark turn after a brief, impulsive affair with a magnetic Italian artist, Carlo (Cupo).

[07/10/25 - 12:01 PM]
"Virgin River" Is Returning for Season 8
"On behalf of myself and the whole 'Virgin River' family, we're eternally grateful to Netflix and to the fans for allowing us to continue on this journey with these beloved characters," said showrunner Patrick Sean Smith.