or


[06/13/12 - 09:22 AM]
"The Biggest Loser" Run/Walk Events to Launch This Fall
The first event, slated for September 2, will take place in San Jose, California.

[via press release from NBC]

"THE BIGGEST LOSER" RUN/WALK EVENTS TO LAUNCH THIS FALL

NBCUniversal Television Consumer Products Joins with Former "The Biggest Loser" Contestants Jackie and Dan Evans to Introduce Series of National Run/Walk Events across the U.S.

First Event Slated for September 2, 2012 in San Jose, Calif.

Deal Was Brokered by Consumer Strategies, Inc.

UNIVERSAL CITY, Calif. - June 13, 2012 - NBCUniversal Television Consumer Products is joining with NBC's "The Biggest Loser" season 5 contestants Jackie and Dan Evans and their company, FitWorld LLC, to introduce a series of national Run/Walk events this fall. The first event, slated for September 2, 2012, will take place in San Jose, Calif. The events, which will be open to the general public, will include 1K, 5K, half-marathon and full marathon courses and will be ongoing throughout the year.

Continental Event and Sports Management will assist in the production of The Biggest Loser Run/Walk events. The deal was brokered by Russ Kamalski and Nora Wong of Los Angeles-based Consumer Strategies, Inc.

Mother and son duo Jackie and Dan Evans were featured in season 5 of NBC's hit weight-loss series "The Biggest Loser." The two lost a combined total of 225 pounds on the show and have kept the weight off by participating in dozens of half-marathons since their time on the series.

"Dan and I are very excited to partner with NBC and 'The Biggest Loser,'" said Jackie Evans. "We see the Run/Walk series as an opportunity for fans to actively engage with the show. We struggled with finding the right mix of exercise to keep us on track and keep the weight off after the show, until we discovered run/walking. We can't wait to help others discover and participate in events that will motivate, inspire and activate a path to a healthier, more fit lifestyle."

"We are very proud to launch the Biggest Loser Run/Walk events, which will be a great opportunity for people of all fitness levels to participate in," said Kim Niemi, Senior Vice President of NBCUniversal Television Consumer Products. "We are also pleased to partner with Jackie and Dan Evans who are an incredible inspiration to anyone trying to lose weight, get fit or just stay healthy."

"We could not have found better partners than Jackie and Dan Evans of FitWorld to launch race events that can help change people's lives," said Consumer Strategies President Russ Kamalski. Senior Partner Nora Wong added, "Their passion and commitment to helping others lose weight and stay fit is a testament to what 'The Biggest Loser' brand is all about."

The Biggest Loser Run/Walk is licensed through NBCUniversal Television Consumer Products Group and Shine America, the company behind "The Biggest Loser." For more information, visit www.biggestloser.com/runwalk.

About "The Biggest Loser"

The first reality series where everybody "loses," "The Biggest Loser" challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "The Biggest Loser." For season 12, contestants work out under the supervision of professional trainers Bob Harper and Dolvett Quince. "The Biggest Loser" is a production of Reveille and 25/7 Productions and 3 Ball Productions.

For embeddable clips and full episodes from "The Biggest Loser," please visit NBC.com's official show site: http://www.nbc.com/the-biggest-loser/.

Please like us on Facebook https://www.facebook.com/biggestloser and follow us on Twitter http://twitter.com/biggestlosernbc.

About Consumer Strategies, Inc.

Consumer Strategies, Inc. is a consulting and licensing agency that represents a select group of clients developing licensing programs, implementing brand extensions, expanding distribution, building sales and launching products into the consumer marketplace. Based in Los Angeles, Consumer Strategies, Inc. was founded in 2002. We are an independent agency working with established brands and manufacturers. With more than three decades of invaluable branding, marketing and licensing experience, we have a diversified range of clients that includes NBCUniversal Television, Contessa Premium Foods, Chicken Soup for the Soul, Jack Canfield, Fifi & Romeo. Our industry knowledge includes entertainment, inspiration, health and fitness, food and fashion.

About NBCUniversal Television Consumer Products Group

NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com.

About Shine America

Shine America (formerly Shine Americas, Shine USA and Reveille) is a world leader in producing and distributing compelling scripted and unscripted television and digital content, building brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers.

Shine America is known for popular and award-winning original hit series including The Biggest Loser, Tabatha Takes Over, Shear Genius, and The Buried Life; adaptations of Shine Group formats MasterChef, One Born Every Minute and Parental Control; long-running scripted hits The Office, Ugly Betty, and The Tudors; and over 20 groundbreaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Toyota, Kraft Foods, Subway and Microsoft.

Through its distribution arm, Shine International, Shine America distributes its extensive library of programming to more than 150 countries.





  [june 2012]  
S
M
T
W
T
F
S
     


· BIGGEST LOSER, THE (NBC)





[02/16/18 - 11:49 PM]
Development Update: Friday, February 16
Updates include: Madeline Stowe to star in FOX's "Mixtape"; Aunjanue Ellis set for lead role in "Chiefs" at CBS; and Lynn Collins among those bound for ABC's "Safe Harbor."

[02/16/18 - 05:54 PM]
"Descendants 3" Was Announced to Disney Channel Viewers Tonight in a Special Message from "Mal"
"Descendants 3" will begin production there in summer for a debut next year on Disney Channel.

[02/16/18 - 01:48 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Thursday Night Since Sarah Hughes Won Gold & Bode Miller Took Silver in 2002
NBC further spins the numbers for Thursday, February 15.

[02/16/18 - 12:00 PM]
Video: TBS Reveals First Trailer for "The Last O.G."
The series centers on Tray (Tracy Morgan), an ex-con shocked to see just how much the world has changed when he is released from prison for on good behavior after a 15-year stint.

[02/16/18 - 11:56 AM]
Travel Channel Triggers Mid-Season Pick Up of "Expedition Unknown" with Josh Gates
Production on the new season is slated to begin this spring.

[02/16/18 - 11:47 AM]
Check Out the New "iZombie" Season 4 Key Art!
The new season kicks off Monday, February 26 at 9:00/8:00c on The CW.

[02/16/18 - 11:00 AM]
Emmy(R) Award Winner Alfre Woodard to Guest-Star as Cookie's Mother on "Empire"
Renee, Cookie's mother, comes back into her life with a turbulent reunion.

[02/16/18 - 10:30 AM]
VH1's Unstoppable Streak Continues with a New Season of "Love & Hip Hop: Atlanta" and the Return of Erica Mena Monday, March 19 at 8PM ET/PT
After several failed relationships Erica is ready to leave her past behind her in search of a fresh start in Atlanta.

[02/16/18 - 10:30 AM]
Emmy Award-Winning "So You Think You Can Dance" Returns for 15th Season, Premiering Summer 2018 on FOX
Emmy Award winner Nigel Lythgoe, award-winning choreographer Mary Murphy and award-winning actress, singer and dancer Vanessa Hudgens will return as resident judges on the series, hosted by Emmy Award nominee Cat Deeley.

[02/16/18 - 09:02 AM]
Thursday's Broadcast Ratings: NBC Rides Winter Olympics to Top Spot
The Peacock leads the night in both total viewers and adults 18-49.

[02/16/18 - 09:00 AM]
CBS All Access Announces Additional Casting for "Strange Angel"
Production of the 1930s-set series began earlier this month on location across Los Angeles.

[02/16/18 - 08:17 AM]
Science Channel's All-New Series "Secrets of the Lost" Kicks Off with Two Episodes Offering Incredible Insight Into the Great Pyramid of Giza with Help of Newly Uncovered Ancient Text
The new, six-episode series premieres Sunday, February 25 at 10:00/9:00c on Science Channel.

[02/16/18 - 08:06 AM]
Emmy(R) Award-Winning "Rupaul's Drag Race" Returns for a Milestone 10th Season on Thursday, March 22 Followed by an All-New Season of "Untucked"
Each supersized, 90-minute episode of "RuPaul's Drag Race" will give fans more fashion, lip-syncs and drag than ever before.

[02/16/18 - 08:03 AM]
Welcome to the Neighborhood! Netflix Reveals First Look at "Santa Clarita Diet" Season 2's Newest Residents
Joel McHale, Maggie Lawson, Gerald McRaney and Zachary Knighton are all on tap for the new season, due this spring.

[02/16/18 - 05:31 AM]
90th Oscars(R) First Slate of Presenters Announced
The presenters, including past Oscar winners and nominees, are Mahershala Ali, Chadwick Boseman, Viola Davis, Laura Dern, Jennifer Garner, Tiffany Haddish, Greta Gerwig, Tom Holland, Kumail Nanjiani, Margot Robbie, Emma Stone and Daniela Vega.