or


[06/13/12 - 09:22 AM]
"The Biggest Loser" Run/Walk Events to Launch This Fall
The first event, slated for September 2, will take place in San Jose, California.

[via press release from NBC]

"THE BIGGEST LOSER" RUN/WALK EVENTS TO LAUNCH THIS FALL

NBCUniversal Television Consumer Products Joins with Former "The Biggest Loser" Contestants Jackie and Dan Evans to Introduce Series of National Run/Walk Events across the U.S.

First Event Slated for September 2, 2012 in San Jose, Calif.

Deal Was Brokered by Consumer Strategies, Inc.

UNIVERSAL CITY, Calif. - June 13, 2012 - NBCUniversal Television Consumer Products is joining with NBC's "The Biggest Loser" season 5 contestants Jackie and Dan Evans and their company, FitWorld LLC, to introduce a series of national Run/Walk events this fall. The first event, slated for September 2, 2012, will take place in San Jose, Calif. The events, which will be open to the general public, will include 1K, 5K, half-marathon and full marathon courses and will be ongoing throughout the year.

Continental Event and Sports Management will assist in the production of The Biggest Loser Run/Walk events. The deal was brokered by Russ Kamalski and Nora Wong of Los Angeles-based Consumer Strategies, Inc.

Mother and son duo Jackie and Dan Evans were featured in season 5 of NBC's hit weight-loss series "The Biggest Loser." The two lost a combined total of 225 pounds on the show and have kept the weight off by participating in dozens of half-marathons since their time on the series.

"Dan and I are very excited to partner with NBC and 'The Biggest Loser,'" said Jackie Evans. "We see the Run/Walk series as an opportunity for fans to actively engage with the show. We struggled with finding the right mix of exercise to keep us on track and keep the weight off after the show, until we discovered run/walking. We can't wait to help others discover and participate in events that will motivate, inspire and activate a path to a healthier, more fit lifestyle."

"We are very proud to launch the Biggest Loser Run/Walk events, which will be a great opportunity for people of all fitness levels to participate in," said Kim Niemi, Senior Vice President of NBCUniversal Television Consumer Products. "We are also pleased to partner with Jackie and Dan Evans who are an incredible inspiration to anyone trying to lose weight, get fit or just stay healthy."

"We could not have found better partners than Jackie and Dan Evans of FitWorld to launch race events that can help change people's lives," said Consumer Strategies President Russ Kamalski. Senior Partner Nora Wong added, "Their passion and commitment to helping others lose weight and stay fit is a testament to what 'The Biggest Loser' brand is all about."

The Biggest Loser Run/Walk is licensed through NBCUniversal Television Consumer Products Group and Shine America, the company behind "The Biggest Loser." For more information, visit www.biggestloser.com/runwalk.

About "The Biggest Loser"

The first reality series where everybody "loses," "The Biggest Loser" challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "The Biggest Loser." For season 12, contestants work out under the supervision of professional trainers Bob Harper and Dolvett Quince. "The Biggest Loser" is a production of Reveille and 25/7 Productions and 3 Ball Productions.

For embeddable clips and full episodes from "The Biggest Loser," please visit NBC.com's official show site: http://www.nbc.com/the-biggest-loser/.

Please like us on Facebook https://www.facebook.com/biggestloser and follow us on Twitter http://twitter.com/biggestlosernbc.

About Consumer Strategies, Inc.

Consumer Strategies, Inc. is a consulting and licensing agency that represents a select group of clients developing licensing programs, implementing brand extensions, expanding distribution, building sales and launching products into the consumer marketplace. Based in Los Angeles, Consumer Strategies, Inc. was founded in 2002. We are an independent agency working with established brands and manufacturers. With more than three decades of invaluable branding, marketing and licensing experience, we have a diversified range of clients that includes NBCUniversal Television, Contessa Premium Foods, Chicken Soup for the Soul, Jack Canfield, Fifi & Romeo. Our industry knowledge includes entertainment, inspiration, health and fitness, food and fashion.

About NBCUniversal Television Consumer Products Group

NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com.

About Shine America

Shine America (formerly Shine Americas, Shine USA and Reveille) is a world leader in producing and distributing compelling scripted and unscripted television and digital content, building brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers.

Shine America is known for popular and award-winning original hit series including The Biggest Loser, Tabatha Takes Over, Shear Genius, and The Buried Life; adaptations of Shine Group formats MasterChef, One Born Every Minute and Parental Control; long-running scripted hits The Office, Ugly Betty, and The Tudors; and over 20 groundbreaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Toyota, Kraft Foods, Subway and Microsoft.

Through its distribution arm, Shine International, Shine America distributes its extensive library of programming to more than 150 countries.





  [june 2012]  
S
M
T
W
T
F
S
     


· BIGGEST LOSER, THE (NBC)





[04/24/18 - 02:04 PM]
CBS Announces Season Finale Storylines for 2017-2018
The Eye will wrap its May sweeps period with the season finale of "Survivor" on Wednesday, May 23.

[04/24/18 - 01:58 PM]
TLC Announces Groundbreaking Docu-Series, "Lost in Transition"
Each hour-long episode will chronicle the lives of four couples during the most trying time in their marriages, delving into the confusion, disappointment and uncertainty surrounding them.

[04/24/18 - 01:11 PM]
MTV Greenlights Four New Series to Expand Thursday Night Block
Following "Ex on the Beach" run, the network will debut four new series to further extend its successful Thursday prime block, including "Made in Kentucky," "Staten Island 10310," "Too Stupid to Die" and "Just Tattoo of Us."

[04/24/18 - 12:32 PM]
Science Channel's "Unearthed" Returns Tuesday, May 15 at 9PM ET/PT
The series highlights the significance of magnificent constructions with stunning animation to deconstruct each build.

[04/24/18 - 12:08 PM]
Revised Premiere Date: "Iron Chef America" Returns to Food Network with Classic Fan-Favorite Format
Originally scheduled for Wednesday, May 16, the new season will now roll out on Sunday, May 20.

[04/24/18 - 11:50 AM]
Megan Fox Chases Down the Truth in New Travel Channel Series
"I would describe myself as a seeker. A seeker is someone who is never content to have obtained enough knowledge," said Fox.

[04/24/18 - 11:16 AM]
"American Princess" from Jenji Kohan, Jamie Denbo and Tara Herrmann Announces Cast
Georgia Flood joins the Lifetime series about a socialite who runs off to join a Renaissance Faire after her wedding goes awry.

[04/24/18 - 10:35 AM]
Netflix Returns to 28 Barbary Lane with "Armistead Maupin's Tales of the City"
Academy Award nominee and Emmy-, SAG- and Golden Globe-Award winning actress Laura Linney and Academy Award and Golden Globe winner Olympia Dukakis will reprise their roles as Mary Ann Singleton and Anna Madrigal.

[04/24/18 - 10:10 AM]
Paramount Network Inks Season Eleven of "Ink Master"
"Ink Master" is currently in its 10th season and still a ratings powerhouse - ranking #1 with Adults 18-49 and Women 18-49 timeslot on cable.

[04/24/18 - 10:06 AM]
Relive the Best Moments of "MasterChef Junior" Season Six in the All-New Special "Masterchef Junior: The Road to the Finale" Tuesday, May 15 at 8/7c on FOX!
Then look for the two-hour season finale that Friday, May 18 at 8:00/7:00c.

[04/24/18 - 10:00 AM]
Together Until The End: The "Sense8" Finale Launches Globally on June 8
Personal lives are pushed aside as the cluster, their sidekicks, and some unexpected allies band together for a rescue mission and BPO take-down in order to protect the future of all Sensates.

[04/24/18 - 09:00 AM]
From the Creator of "The Bachelor" Franchise, Say "Yes" to "The Proposal" This Summer, an All-New Dating Series on ABC
Hosted Jesse Palmer, each one-hour episode will feature 10 eligible daters competing in four pageant-style rounds to win the heart of a mystery suitor or "suitress," whose identity is concealed from them.

[04/24/18 - 08:38 AM]
TV One Announces the Production of "Dinner for Two," An Original Film Starring Tristan "Mack" Wilds and Chaley Rose
In a complicated love story about life and sacrifice, "Dinner for Two," details a solution to healing a broken heart.

[04/24/18 - 08:14 AM]
Monday's Broadcast Ratings: NBC, "Voice" Edge ABC, "Idol"
The Peacock holds off the Alphabet in both total viewers and adults 18-49 by a slim margin.

[04/24/18 - 08:09 AM]
Sony Crackle Announces Scripted Original Series Development Slate
Series include projects from Cameron Litvack, Kevin Connolly, and best-selling novelist Neal Shusterman and Jon Hurwitz.