or


[06/13/12 - 09:22 AM]
"The Biggest Loser" Run/Walk Events to Launch This Fall
The first event, slated for September 2, will take place in San Jose, California.

[via press release from NBC]

"THE BIGGEST LOSER" RUN/WALK EVENTS TO LAUNCH THIS FALL

NBCUniversal Television Consumer Products Joins with Former "The Biggest Loser" Contestants Jackie and Dan Evans to Introduce Series of National Run/Walk Events across the U.S.

First Event Slated for September 2, 2012 in San Jose, Calif.

Deal Was Brokered by Consumer Strategies, Inc.

UNIVERSAL CITY, Calif. - June 13, 2012 - NBCUniversal Television Consumer Products is joining with NBC's "The Biggest Loser" season 5 contestants Jackie and Dan Evans and their company, FitWorld LLC, to introduce a series of national Run/Walk events this fall. The first event, slated for September 2, 2012, will take place in San Jose, Calif. The events, which will be open to the general public, will include 1K, 5K, half-marathon and full marathon courses and will be ongoing throughout the year.

Continental Event and Sports Management will assist in the production of The Biggest Loser Run/Walk events. The deal was brokered by Russ Kamalski and Nora Wong of Los Angeles-based Consumer Strategies, Inc.

Mother and son duo Jackie and Dan Evans were featured in season 5 of NBC's hit weight-loss series "The Biggest Loser." The two lost a combined total of 225 pounds on the show and have kept the weight off by participating in dozens of half-marathons since their time on the series.

"Dan and I are very excited to partner with NBC and 'The Biggest Loser,'" said Jackie Evans. "We see the Run/Walk series as an opportunity for fans to actively engage with the show. We struggled with finding the right mix of exercise to keep us on track and keep the weight off after the show, until we discovered run/walking. We can't wait to help others discover and participate in events that will motivate, inspire and activate a path to a healthier, more fit lifestyle."

"We are very proud to launch the Biggest Loser Run/Walk events, which will be a great opportunity for people of all fitness levels to participate in," said Kim Niemi, Senior Vice President of NBCUniversal Television Consumer Products. "We are also pleased to partner with Jackie and Dan Evans who are an incredible inspiration to anyone trying to lose weight, get fit or just stay healthy."

"We could not have found better partners than Jackie and Dan Evans of FitWorld to launch race events that can help change people's lives," said Consumer Strategies President Russ Kamalski. Senior Partner Nora Wong added, "Their passion and commitment to helping others lose weight and stay fit is a testament to what 'The Biggest Loser' brand is all about."

The Biggest Loser Run/Walk is licensed through NBCUniversal Television Consumer Products Group and Shine America, the company behind "The Biggest Loser." For more information, visit www.biggestloser.com/runwalk.

About "The Biggest Loser"

The first reality series where everybody "loses," "The Biggest Loser" challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "The Biggest Loser." For season 12, contestants work out under the supervision of professional trainers Bob Harper and Dolvett Quince. "The Biggest Loser" is a production of Reveille and 25/7 Productions and 3 Ball Productions.

For embeddable clips and full episodes from "The Biggest Loser," please visit NBC.com's official show site: http://www.nbc.com/the-biggest-loser/.

Please like us on Facebook https://www.facebook.com/biggestloser and follow us on Twitter http://twitter.com/biggestlosernbc.

About Consumer Strategies, Inc.

Consumer Strategies, Inc. is a consulting and licensing agency that represents a select group of clients developing licensing programs, implementing brand extensions, expanding distribution, building sales and launching products into the consumer marketplace. Based in Los Angeles, Consumer Strategies, Inc. was founded in 2002. We are an independent agency working with established brands and manufacturers. With more than three decades of invaluable branding, marketing and licensing experience, we have a diversified range of clients that includes NBCUniversal Television, Contessa Premium Foods, Chicken Soup for the Soul, Jack Canfield, Fifi & Romeo. Our industry knowledge includes entertainment, inspiration, health and fitness, food and fashion.

About NBCUniversal Television Consumer Products Group

NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com.

About Shine America

Shine America (formerly Shine Americas, Shine USA and Reveille) is a world leader in producing and distributing compelling scripted and unscripted television and digital content, building brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers.

Shine America is known for popular and award-winning original hit series including The Biggest Loser, Tabatha Takes Over, Shear Genius, and The Buried Life; adaptations of Shine Group formats MasterChef, One Born Every Minute and Parental Control; long-running scripted hits The Office, Ugly Betty, and The Tudors; and over 20 groundbreaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Toyota, Kraft Foods, Subway and Microsoft.

Through its distribution arm, Shine International, Shine America distributes its extensive library of programming to more than 150 countries.





  [june 2012]  
S
M
T
W
T
F
S
     


· BIGGEST LOSER, THE (NBC)





[07/21/17 - 06:58 PM]
Video: Netflix Brings "Marvel's The Defenders" to San Diego Comic Con and Releases New Trailer
Plus: "Marvel's Iron Fist" to return for a second season.

[07/21/17 - 06:46 PM]
Two-Hour Season Five Premiere of History's Hit Drama Series "Vikings" Airs Wednesday, November 29 at 9 PM ET/PT
An exclusive trailer of the new season was unveiled during the "Vikings" cast panel this evening at Comic-Con.

[07/21/17 - 06:26 PM]
Video: Catch Up on Thursday's "Ghosted" & "The Exorcist" Highlights
FOX releases an assortment of videos from today's San Diego Comic-Con offerings.

[07/21/17 - 06:16 PM]
"Archer" Headed to "Danger Island" For Its Ninth Season
The ninth season of "Archer" will premiere on FXX in 2018.

[07/21/17 - 05:45 PM]
Starz Surprises "Outlander" Fans with World Premiere of Season Three at San Diego Comic-Con
The network also released a new video recap, highlighting footage from Seasons One and Two of "Outlander."

[07/21/17 - 04:54 PM]
Video: Watch the New Trailer for "The Gifted" That Just Screened at San Diego Comic-Con
FOX's much-ballyhooed drama premieres Monday, October 2.

[07/21/17 - 04:52 PM]
Video: "The 100" Comic-Con 2017 Video
The series debuted an exclusive highlight reel recounting all the action and drama from season four.

[07/21/17 - 04:51 PM]
"The Big Bang Theory" Giveaway to Benefit STEM Education
Warner Bros. Television will donate $10,000 to the show's Scholarship Endowment at UCLA if they can generate more than 10,000 likes and retweets.

[07/21/17 - 04:15 PM]
Video: "Preacher" Season 2 Official Comic-Con Trailer
Get a glimpse into the absurdly twisted, action-packed thrill ride that is "Preacher" in the official Season 2 trailer.

[07/21/17 - 02:21 PM]
Video: "Psych: The Movie" Gives Psych-O's the Ultimate Summer Surprise at San Diego Comic-Con
Watch Shawn Spencer and Gus Burton share their journey to get back into "Psych" shape for "Psych: The Movie."

[07/21/17 - 12:45 PM]
Video: "The Walking Dead" Season 8 Official Comic-Con Trailer
Don't miss the Season 8 premiere Sunday, October 22 on AMC.

[07/21/17 - 12:31 PM]
"Young Justice: Outsiders" New Character Looks - and New Character
The new season will be coming soon to the DC-branded digital service.

[07/21/17 - 12:30 PM]
Video: "iZombie" Comic-Con 2017 Video & A Message from Robert Knepper
Robert Knepper announced at Comic-Con that he'll be joining the cast full time as a series regular in the upcoming season.

[07/21/17 - 12:20 PM]
Cartoon Network Presents "Steven Universe" at San Diego Comic-Con
Check out the first official gameplay trailer for "Save the Light," the upcoming console RPG from the imaginative world of Cartoon Network's hit series.

[07/21/17 - 11:55 AM]
Video: "Fear the Walking Dead" Season 3 Official Comic-Con Trailer
See what's to come in the second half of Season 3 before it returns on Sunday, September 10 on AMC.