or


[06/28/12 - 09:11 AM]
USA Network Unlocks The Nico Files Inviting "Necessary Roughness" Fans Into Nico's Shadowy World
The seven-week web series will go beyond the on-air story to peer into the role of Nico Careles (Scott Cohen).

[via press release from USA]

USA NETWORK UNLOCKS THE NICO FILES INVITING "NECESSARY ROUGHNESS" FANS INTO NICO'S SHADOWY WORLD

Presented by Lincoln, this Webisode Series Expands the NECESSARY ROUGHNESS Broadcast Storyline to Reveal More about the Show's Man of Mystery

NEW YORK - June 28, 2012 - Today, USA Network, the top entertainment brand and pioneer in Social TV, launches The Nico Files, a seven-week webisode franchise tied to the hit original series NECESSARY ROUGHNESS. Fans will be able to go beyond the on-air story to peer into the role of Nico Careles (Scott Cohen), the enigmatic Hawks' employee with a job description that seems as vague as his background. Each week they'll interact with customized videos, created by the show's writing team and overseen by executive producers Liz Krueger, Jeff Lieber and Craig Shapiro. Viewers will open a window into the story behind the hard decisions that Nico makes and no one else on the team can. Each night after the east coast airing of the episode, fans can enter Nico's murky world at thenicofiles.usanetwork.com, starting on Wednesday, June 27, right after that night's episode at 10/9c.

"We chose to focus on this secretive Hawks' employee as it gives us a way to go beyond the hour-long broadcast creating the back-story of a character who seems to reside on the periphery, but has a big impact on the overall story," said Alexandra Shapiro, executive vice president, marketing & digital, USA. "We partnered with Lincoln both on-air and online to seamlessly integrate the new MKS sedan, which Nico uses as his base of operations."

The Nico Files will run for the seven weeks during which Nico will interact with other fan favorites including Coach Parnell (Gregory Alan Williams), Matt Donnally (Marc Blucas), and New York Hawk's bad boy wide receiver TK (Mehcad Brooks). As viewers watch Nico in action, they'll learn more about who he is, and some of his tricks of the trade. During the experience, NECESSARY ROUGHNESS viewers can access "Gut Checks," which challenges them to assess their ability to read a difficult situation as it unfolds. After the user answers one of his questions, Nico gives immediate feedback, revealing whether or not that response was in sync with his thinking.

"Lincoln is pleased to partner with USA Network on The Nico Files," said Jim Peters, Lincoln manager of Brand Content and Alliances. "USA's digital initiatives give us the opportunity to showcase the newly refined Lincoln MKS sedan in a compelling way that compliments the NECESSARY ROUGHNESS on-air integration."

USA Network created The Nico Files in conjunction with Sony Pictures Television and BPG. In addition to playing the starring role, Cohen also directed the fifth webisode.

Golden Globe nominee Callie Thorne returns in her acclaimed role as Dr. Dani Santino, a Long Island psychotherapist and single mother who's plucked out of relative obscurity to become the sports-psychologist for the New York Hawks. This season NECESSARY ROUGHNESS will tackle football off the field as well as on. Fans will join the fictional New York Hawks at the start of a new season... the OFF season... and get a peek at the "backstage" drama that comes with training camp, the draft and the scouting combined.

The series stars Callie Thorne ("Rescue Me," "Californication"), Marc Blucas ("Knight and Day," "Buffy, The Vampire Slayer"), Mehcad Brooks ("True Blood," "Desperate Housewives"), Scott Cohen ("Law & Order: Trial By Jury," "Gilmore Girls"), Hannah Marks ("weeds") and Patrick Johnson ("Mean Girls 2". This season NECESSARY ROUGHNESS introduces the mysterious owner of the Hawks Marshall Pittman played by guest star Evan Handler. Other guest stars this season will include Rob Estes, Gaius Charles, Paul Blackthorne, and NBC Sports' Peter King. Amanda Detmer, Concetta Tomei and pro football star Terrell Owens will all return to reprise their roles from the first season.

Created and executive produced by Liz Kruger and Craig Shapiro ("Miami Medical," "The Challenge"), Jeffrey Lieber ("Lost," "Miami Medical") and Kevin Dowling ("Sons of Tucson") also serve as executive producers. Inspired by a true story, NECESSARY ROUGHNESS is a Sony Pictures Television and Universal Cable Productions co-production. NECESSARY ROUGHNESS shoots in Atlanta, GA.

The #1 network in all of basic cable, USA Network is seen in 115 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals including POLITICAL ANIMALS, SUITS, NECESSARY ROUGHNESS, WHITE COLLAR, ROYAL PAINS, BURN NOTICE, PSYCH, COVERT AFFAIRS, COMMON LAW and FAIRLY LEGAL. The network offers 52 weeks of spectacular live television with WWE MONDAY NIGHT RAW and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com. Characters Welcome.





  [june 2012]  
S
M
T
W
T
F
S
     


· NECESSARY ROUGHNESS (USA)





[04/26/17 - 12:16 PM]
Hailee Steinfeld, Kelsea Ballerini and Sofia Carson to Perform a Medley of Britney Spears' Iconic Hits at the 2017 Radio Disney Music Awards
Grammy Award-winning Spears is the first-ever recipient of the RDMA Icon Award which recognizes an artist whose career transcends popular culture.

[04/26/17 - 12:09 PM]
Back for Another Bite: "Neon Joe, Werewolf Hunter" Returns May 22 on Adult Swim
New episodes of the half-hour live-action mini-series will air over five consecutive nights during the premiere week starting at Midnight E/P.

[04/26/17 - 11:49 AM]
"Saturday Night Live" Closes Out Season 42 with All-Star Lineups
LCD Soundsystem, Haim and Katy Perry will join previously announced hosts Chris Pine, Melissa McCarthy and Dwayne Johnson.

[04/26/17 - 11:16 AM]
"Saints & Sinners" Season Finale Reaches 1.3 Million Viewers, Season Two Seen by 7.3 Million
Bounce TV further spins the numbers for Sunday, April 23.

[04/26/17 - 10:13 AM]
Video: Watch the New Trailer from TNT's "American Race" with Host Charles Barkley
TNT's "American Race" will air over two nights - Thursday, May 11, and Friday, May 12 - with two episodes each night at 9 and 10 p.m. (ET/PT).

[04/26/17 - 10:08 AM]
MTV to Host 2017 College Signing Day Featuring Former First Lady Michelle Obama in New York City at The Public Theater on May 5th
Also on tap are Nick Cannon, Keri Russell, Bella Hadid, Jidenna, Michael B. Jordan, Zoe Kravitz, Emeka Okafor, Mathew Rhys, Robin Roberts and more.

[04/26/17 - 09:31 AM]
Hilary Swank Joins Cast of FX's "Trust"
Swank will star as Gail Getty, John Paul Getty III's determined and resourceful mother, who remains committed to helping her son as she navigates tricky familial waters.

[04/26/17 - 09:02 AM]
Video: "Dear White People" - Featurette: Stay Woke - Netflix
"Dear White People" is a send-up of the now post "post-racial" America that weaves together a universal story of finding one's own identity and forging a wholly unique path.

[04/26/17 - 09:01 AM]
AT&T Audience Network New Original Series "Fearless with Tim Ferriss" Premieres May 30
Ferriss creates a genuine and honest conversation with guests to discuss how they've overcome their fears, dealt with hardships, and crafted unique paths to success.

[04/26/17 - 09:00 AM]
Season Four of "Power" Premieres Sunday, June 25th Starting at 12:01 AM ET
The network on-air premiere will be at its regularly scheduled time of 9:00 pm ET/PT.

[04/26/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
The Peacock also gets a boost from the premiere of new comedy "Great News."

[04/26/17 - 07:01 AM]
Filming Starts on Season Five of Cinemax's "Strike Back" Shot on Location in Jordan and Hungary with All New Cast
Warren Brown, Daniel MacPherson, Roxanne McKee and Alin Sumarwata will topline the new 10-episode season.

[04/26/17 - 06:02 AM]
Amazon Prime Video Sets August 25 as Premiere Date for "The Tick"
The series is created by Ben Edlund, and the cast includes Peter Serafinowicz, Griffin Newman, and Valorie Curry.

[04/25/17 - 01:13 PM]
Adam Sandler and Chris Rock Reunite for New Netflix Comedy The Week Of
The film will premiere globally on Netflix in 2018.

[04/25/17 - 01:01 PM]
Scripps Greenlights Lifestyle Talk Show in Partnership with Faith Hill; Debuts on Sept. 18
"We will bring a little bit of southern charm and inspiration to our viewers, alongside insights from top tastemakers and experts in many areas," said Hill.