or


[09/20/12 - 08:07 AM]
"CMT Empowering Education" Recruits Music's Biggest Stars to Motivate and Inspire Others to Consider Post-Secondary Education
Carrie Underwood, Dierks Bentley, Lionel Richie and Luke Bryan all provided testimonials for site, CMTEmpoweringEducation.com.

[via press release from CMT]

"CMT EMPOWERING EDUCATION" RECRUITS MUSIC'S BIGGEST STARS TO MOTIVATE AND INSPIRE OTHERS TO CONSIDER POST-SECONDARY EDUCATION

Website Features Testimonials about Education from Carrie Underwood, Dierks Bentley, Lionel Richie and Luke Bryan Initiative Launched Last Night in Washington, D.C. With a Performance by Dustin Lynch

WASHINGTON, D.C. - September 20, 2012 - CMT, a unit of Viacom, Inc., has launched a new pro-social initiative, CMT EMPOWERING EDUCATION, which challenges CMT viewers to pursue post-secondary education with the creation of the website, CMTEMPOWERINGEDUCATION.com - a one-stop resource providing information on schools, career paths, motivation and financial resources. CMT has recruited some of music's biggest names to motivate and inspire viewers with their own education stories, including Carrie Underwood, Dierks Bentley, Lionel Richie and Luke Bryan, who are all featured on the CMTEMPOWERINGEDUCATION.com site. Broken Bow's Dustin Lynch performed at a CMT-hosted event last night in Washington, D.C. to launch the initiative.

Dustin Lynch performed acoustically in front of the invitation-only crowd and spoke of his own college experience: "I made a sacred promise to my family that I would graduate from college before I pursued my music full-time. I chose to study at David Lipscomb in Nashville so that I could be near Music Row and educate myself about the country music scene while I was also earning my degrees in Chemistry and Biology. So far both educations have paid off - in fact my college degree helped me land a job that supported me during the early days when I was working to earn my publishing and record deals."

Artist's quotes featured on CMTEMPOWERINGEDUCATION.com include:

Carrie Underwood: "My graduation happened a year after I had planned for it to originally... because of all the things I had to get done in order to graduate. It was a great day for me, I was surrounded by friends of mine that I had been going to school with for several years and it was something that I feel like everyone should experience. Everyone should have that moment when they're proud of what they've accomplished."

Dierks Bentley: "By getting that secondary education, by going back to college and getting that degree, it's really a special thing. I would definitely not pass it up 'cause it's kind of a once in a lifetime thing."

Lionel Richie: "College was probably the best adventure ever in my life. Not only was it an opportunity to meet my lifetime, life-long friends forever, but I also met the Commodores on that campus... It was an experience I'll never forget because its college life, you learn about yourself, about things you never thought that you would do and say and how to handle yourself, it was just the best of discovery."

Luke Bryan: "My Dad was a college graduate and he always supported me in that path of going to college. I certainly don't feel like I would be where I am at today had I not been so lucky to have gone to college. It made me see life in another way. It made me work harder."

CMT EMPOWERING EDUCATION is a comprehensive educational campaign that provides an online resource, CMTEMPOWERINGEDUCATION.COM, to aid CMT viewers in overcoming the most commonly perceived obstacles to furthering education. The site aggregates the multitude of existing, quality information, in one easy-to-navigate, central location, and creates an individualized education action plan for each user.

CMT EMPOWERING EDUCATION is founded on the same education research and insights that led to the creation of Get Schooled, a non-profit organization dedicated to using media, technology, and popular culture to improve attendance. Get Schooled was formed through a partnership between Viacom and the Bill & Melinda Gates Foundation. Advising partners for the CMT Empowering Education campaign include Achieving the Dream; Alltuition; Association of Career & Technical Education; Bill & Melinda Gates Foundation; Center for Workforce & Economic Development; American Association of Community Colleges; National Skills Coalition and Skills for America's Future, The Aspen Institute.

Advising partners, listed above, are organizations that have helped in the creation, development of content and beta testing of the site. These organizations will provide ongoing expertise, research and resources to ensure that CMT EMPOWERING EDUCATION is addressing the most relevant and ever-changing needs in the education and workforce development arena.

CMT, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S. CMT reaches a uniquely broad audience, consisting of a large segmentation of Middle America, from large urban centers to more rural communities. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.





  [september 2012]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[04/24/14 - 03:30 PM]
BET Networks Announces New Programming and Partnerships at Annual Upfront Presentation
Returning series include "Being Mary Jane," "The Game" and "Real Husbands of Hollywood."

[04/24/14 - 03:25 PM]
Starz Original Drama "Flesh and Bone" Starts Production
Get your first look at the eight-episode series, which follows a young ballet dancer with a distinctly troubled past, as she joins a prestigious ballet company in New York.

[04/24/14 - 03:00 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Modern Family" Reclaims Top Spot in Viewers, Demos
Plus: numbers for Discovery's "Marooned," Comedy Central's "TripTank" and VH1's "The Fabulous Life of..."

[04/24/14 - 02:48 PM]
Discovery Channel to Air "Everest Avalanche Tragedy" on Sunday, May 4
The 90-minute special will include unprecedented access and eyewitness accounts from the rescue and recovery efforts that took place after the avalanche struck the Khumbu Icefall.

[04/24/14 - 02:00 PM]
MTV Announces Summer Schedule at 2014 Upfront Today Including: New Series, Returning Hits and New Music Documentary
Returning series include "Teen Wolf," "Ridiculousness," "Snooki & JWOWW," "Real World" and "Girl Code."

[04/24/14 - 12:51 PM]
"Rebel Road" Premieres on Discovery Channel Monday, April 28th at 10PM
The one-hour special follows a subculture of car mechanics who are building mind-blowing vehicles that look like something out of another place and time.

[04/24/14 - 12:32 PM]
ESPN Commentators for the 2014 NFL Draft
Round 1 will feature host Chris Berman joined by analysts Jon Gruden, Mel Kiper Jr. and Ray Lewis, who will make his NFL Draft debut.

[04/24/14 - 11:46 AM]
The Final Season of "The Killing" Premieres Only on Netflix
Linden and Holder return for one final season exclusively on Netflix in all territories, August 1.

[04/24/14 - 11:35 AM]
"Food Network Star" Returns for Tenth Season with New Cast of Contenders and More Intense Culinary Challenges
The show's 10th season premieres Sunday, June 1 at 9:00/8:00c on the cable channel.

[04/24/14 - 11:34 AM]
USA Network Fans to Vote on Favorite Character-Driven "Suits" Episodes Ahead of Socially-Charged "Suits After Hours" Marathon on Friday, June 6
Said stunt is timed to premiere the show's fourth season launch on Wednesday, June 11 at 9:00/8:00c.

[04/24/14 - 11:31 AM]
E! Special Compares the Latest in Celebrity Fashion and Beauty When "Who Wore It Better?" Premieres Wednesday, April 30th at 8:00 PM ET/PT Only on E!
Catt Sadler and George Kotsiopoulos host the half-hour special.

[04/24/14 - 11:28 AM]
Video: New Trailer for TBS's "CeeLo Green's The Good Life"
The newcomer launches Monday, June 23 at 10:30/9:30c on the network.

[04/24/14 - 11:20 AM]
Myles Turner, No. 2 Basketball Recruit, to Announce College Selection on ESPNU
Recruiting director Paul Biancardi, recruiting analyst Gerry Hamilton and host Matt Schick will anchor the telecast.

[04/24/14 - 10:42 AM]
Video: TNT's "The Last Ship" - New Extended Trailer
The new drama, from executive producer Michael Bay, premieres Sunday, June 22 at 9:00/8:00c on the network.

[04/24/14 - 10:40 AM]
"The Tonight Show" Sees Year-to-Year Growth, Scoring Its Highest 18-49 Rating for a Week of Rebroadcasts in Nearly Three Years
NBC spins the late-night numbers for the week of April 14-18.