[09/25/12 - 07:19 AM]
Every MTV Screen Goes Red, White and Blue for National Voter Registration Day on September 25
The network will also canvas its on-air programming with new "Power of 12" spots debuting throughout the day.

[via press release from MTV]


19 Year-Old Viral Sensation Debuts Latest Dub On-Air and Online on MTV: First-Ever Duet with President Barack Obama and Governor Mitt Romney

New York, NY (September 25, 2012) - In 2008, 6 million Americans told the US Census that they did not vote because they did not know how to register or they missed their state's voter registration deadline. In response to this staggering number, MTV today announced that MTV, MTV2, mtvU, MTV Hits and MTV's Facebook and Twitter profiles will turn their logos red, white and blue with the network's "Power of 12" election campaign on Tuesday, September 25, 2012 in honor of National Voter Registration Day, encouraging young people nationwide to register to vote. MTV.com, MTV2.com and mtvU.com will also go red, white and blue, and each person who visits these sites will be immediately greeted by a simple tool - developed in partnership with Rock the Vote- to make it quick and easy to register to vote. The network will also canvas its on-air programming with new "Power of 12" spots debuting throughout the day, and over 250 on-air messages across MTV channels driving viewers to register to vote.

"By turning every MTV screen red, white and blue on National Voter Registration Day, we're working to help ensure no young person in the country has their voice muted because they didn't know when, where or how to register to vote," said Stephen Friedman, President of MTV. "We know that if youth register, they vote, and we're doing everything in our power to ensure Millennials are a force to be reckoned with on November 6th."

MTV and Powerof12.org will premiere a short new video on-air and online by 19 year-old YouTube sensation Baracksdubs, who dubbed a duet with President Barack Obama and Governor Mitt Romney "singing" "Party in the USA." This marks the first time this college student, whose videos have generated over 60 million streams collectively, has integrated any politicians beyond the President. Earlier this year, MTV Act called on its readers to pick the next pop song for this viral sensation to dub President Obama singing to, and they selected the summer anthem "Call Me Maybe." The resulting video, which premiered on Powerof12.org, has garnered 14 million views and counting.

On September 25, 2012, volunteers, celebrities, and organizations from all over the country will take part in National Voter Registration Day. This single day of coordinated volunteer, technology and media efforts aims to drive widespread awareness of voter registration opportunities and deadlines. Organizations including Asian Pacific American Labor Alliance Education Fund, Bus Federation Civic Fund, Fair Elections Legal Network, League of Women Voters, Nonprofit Vote, and Voto Latino have been among the organizations providing coordination and support to make this day possible.

More than 45 million 18-29 year olds will be eligible to vote in the 2012 election, representing the largest potential voting bloc in the country. Building on MTV's nearly 20-year Emmy and Peabody Award-winning political legacy with "Choose or Lose," MTV's "Power of 12" campaign is built specifically to reflect the Millennial generation and changes in the economic and political climate, and is designed to empower them to have a major impact on Election Day and beyond.

For information on MTV's "Power of 12" campaign please visit www.Powerof12.org.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.

  [september 2012]  

(series past and present)
(series in development)
(tv movies and mini-series)

[03/17/18 - 08:45 AM]
Friday's Broadcast Ratings: NCAA Scores Another Victory for CBS
The Eye takes home top honors in total viewers and adults 18-49.

[03/16/18 - 11:39 PM]
Development Update: Friday, March 16
Updates include: Zachary Knighton latest bound for "Magnum, P.I." at CBS; James Davis to round out NBC's "Friends-in-Law"; and David Tennant to join Jennifer Garner in HBO's "Camping."

[03/16/18 - 12:58 PM]
Paramount Network Presents "It Was Him: The Many Murders of Ed Edwards"
When Wayne Wolfe discovered that infamous serial killer Ed Edwards was his estranged grandfather he became compelled to answer one potentially life-altering question - are killers born, or are they made?

[03/16/18 - 11:30 AM]
USA Network Renews "The Sinner" for Season 2
Season two lures Detective Harry Ambrose (Bill Pullman) back to his hometown in rural New York to assess an unsettling and heart wrenching crime - parents murdered by their 11-year-old son, with no apparent motive.

[03/16/18 - 11:30 AM]
"Elvis Presley: The Searcher," Two-Part Music Documentary Chronicling His Creative Journey, Debuts April 14 on HBO
The project follows his creative journey from childhood through the final 1976 Jungle Room recording sessions.

[03/16/18 - 11:00 AM]
Jake McDorman and Nik Dodani Join the Cast of "Murphy Brown" When It Returns to CBS
McDorman will play Avery, Murphy's millennial journalist son who is following in his mother's footsteps, perhaps too closely, and has his mother's competitive spirit and quick wit.

[03/16/18 - 10:45 AM]
Discovery Gives MacGyver a Run for His Money in All-New Series "Last Outpost"
Backcountry builders Clint Greathouse and Todd Anderson create one-of-a-kind builds, using nothing but recycled parts, out-of-the box creativity, and sheer determination.

[03/16/18 - 09:21 AM]
Food Network Launches New Snapchat Show "Chopped U" Headlined by Lazarus Lynch
New episodes of the six-week show air Sundays on Snapchat's Discover page, and previously released episodes will be available using Snapchat's Search feature.

[03/16/18 - 09:16 AM]
Bradley Whitford, Steve Zahn and Lamorne Morris to Star in National Geographic's "Valley of the Boom," Six-Part Limited Series Set in '90s Tech Bubble from STXtv
John Karna, Oliver Cooper and Dakota Shapiro also star in the project.

[03/16/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with NCAA Tournament Coverage
The Eye's primetime portion leads the evening in both total viewers and adults 18-49.

[03/16/18 - 08:02 AM]
Video: Showtime(R) Reveals Premiere Date and Sneak Peek for "Patrick Melrose"
The Benedict Cumberbatch-led drama will launch on Saturday, May 12 at 9:00/8:00c.

[03/16/18 - 07:55 AM]
Freed's Bakery Serves Up More Show-Stopping Cakes in New Season of "Vegas Cakes"
Look for the first of 13 new episodes on Monday, April 2 at 10:00/9:00c.

[03/16/18 - 07:10 AM]
EPIX Captures Espionage Drama "Deep State"
Starring Mark Strong and Joe Dempsie, the gritty new drama is set to premiere on Sunday, June 17 at 9:00/8:00c.

[03/16/18 - 07:06 AM]
"Long Island Medium" Returns to TLC on Sunday, April 8th with All New Emotional Episodes and a Star-Studded Finale
Last December, the season ended with a question mark over Theresa and Larry's relationship as fans followed them through what has been their most emotional and personal journey yet.

[03/16/18 - 07:01 AM]
Adult Swim Kicks Down the Door to the Festival Market
Adult Swim announced today that it is expanding its portfolio of live experiences with the debut of the new Adult Swim Festival, October 6-7, in Downtown Los Angeles.