or


[04/01/13 - 08:06 AM]
AMC Introduces New Look and Brand Positioning "AMC: Something More"
AMC premiered its new look and feel in the season three finale of its critically acclaimed hit series "The Walking Dead."
[via press release from AMC]

AMC INTRODUCES NEW LOOK AND BRAND POSITIONING AMC: SOMETHING MORE

New York, NY - April 1, 2013 - AMC announced today a new look and brand positioning, "AMC: Something More," which reflects the network's ongoing commitment to providing a place for original stories and characters that defy expectations. Now featured on-air and online, "AMC: Something More" punctuates a refreshed graphic identity for the network. AMC's new identity features an updated logo, with letterforms surrounded by a gold box which suggests both premium quality and popular appeal. AMC last introduced a tagline in March of 2009 with "Story Matters Here," which spoke to the network's evolution into scripted series and the common thread that unified them with its movie programming.

"AMC: Something More" further refines our focus on- and off-air and speaks to our promise to viewers to provide an experience that is unexpected, unconventional and uncompromising," said Linda Schupack, AMC's EVP of marketing. "However we express the brand, we want to give our audience something deeper, something richer, something more."

AMC premiered its new look and feel in the season three finale of its critically acclaimed hit series "The Walking Dead." Season three shattered records becoming the first cable series in television history to beat all fall broadcast shows in the rating for Adults 18-49 for the season. Season four returns this October. Next Sunday, April 7 at 9pm, AMC's Emmy and Golden Globe Award-winning drama "Mad Men" returns for its sixth season with a two-hour premiere. On Sunday, June 2, AMC is premiering the third season of "The Killing." AMC's newest series, "Low Winter Sun" premieres this summer along with "Hell on Wheels" and the final eight episodes of "Breaking Bad." AMC's upcoming unscripted series include the return of "Small Town Security," and the premieres of "Owners Manual" and "Showville."

AMC: Something More was developed in partnership with brand consultancy and creative agency Troika.

About AMC

Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, AMC brings to its audience something deeper, something richer, Something More. The network reigns as the only cable network in history ever to win the Emmy(R) Award for Outstanding Drama Series four years in a row, and boasts the most-watched drama series in basic cable history with "The Walking Dead." AMC's original drama series include "Mad Men," "Breaking Bad," "The Walking Dead," "The Killing" and "Hell on Wheels." Its newest series, "Low Winter Sun," premieres this summer. AMC also explores authentic worlds with bold characters through its slate of unscripted original series like "Comic Book Men," "Small Town Security," "Talking Dead," and "Freakshow." AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel, and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Something More.





  [april 2013]  
S
M
T
W
T
F
S
 


· BREAKING BAD (AMC)
· HELL ON WHEELS (AMC)
· KILLING, THE (NETFLIX)
· LOW WINTER SUN (AMC)
· MAD MEN (AMC)
· OWNER'S MANUAL (AMC)
· SHOWVILLE (AMC)
· SMALL TOWN SECURITY (AMC)
· WALKING DEAD, THE (AMC)




[02/27/26 - 03:00 PM]
"Survivor 50" Premiere Wins the Night Posting CBS' Most-Watched Wednesday Since 2022
Said premiere averaged 5.06 million viewers, peaking with 6.18 million.
[02/27/26 - 01:28 PM]
Paramount to Acquire Warner Bros. Discovery to Form Next-Generation Global Media and Entertainment Company
The transaction has been unanimously approved by the Boards of Directors of both companies and is expected to close in Q3 2026, subject to customary closing conditions, including regulatory clearances and approval by WBD shareholders, with a vote expected in the early spring of 2026.
[02/27/26 - 12:30 PM]
The Jaw-Dropping Fifth and Final Season of Starz's Hit Drama Series, "Power Book III: Raising Kanan" Set to Premiere June 12
To date, the series has accumulated over 21 billion minutes viewed across all episodes and remains one of Starz's top-performing series.
[02/27/26 - 09:12 AM]
Team USA Hockey Olympic Gold Medalists Hilary Knight, Jack Hughes and Quinn Hughes to Appear Together on "The Tonight Show Starring Jimmy Fallon" on Monday, March 2
The episode will also feature guests Nicole Kidman, Luke Thompson and a cooking demo by Chef Mario Carbone.

[02/27/26 - 08:12 AM]
Paul Wesley Joins Season Three of Hit Apple TV Series "The Buccaneers"
Wesley will play the role as Frank, a mysterious but charming stranger who arrives into Nan and Mrs. St. George's world, turning it upside down.

[02/27/26 - 07:31 AM]
Peacock to Exclusively Stream Focus Features' "Hamnet" Beginning March 6
Directed by two-time Academy Award-winning director Chloé Zhao, the film tells the untold story behind one of Shakespeare's most memorable works and celebrates the power of imagination and the creative spirit.

[02/27/26 - 07:01 AM]
Prime Video Debuts First-Look Image of Ryan Hurst as Kratos and Callum Vinson as Atreus On Set of New Series "God of War"
The series is co-produced by Sony Pictures Television and Amazon MGM Studios in association with PlayStation Productions and Tall Ship Productions, and has received a two-season order.
[02/27/26 - 06:01 AM]
Video: Netflix and Apple TV Join Forces to Stream Formula 1 Thrills
The entire new season of "Formula 1: Drive to Survive" is now on Netflix globally and Apple TV in the U.S.
[02/26/26 - 08:46 PM]
"Dandelion": Netflix Adapts "Gintama" Creator Hideaki Sorachi's Debut Work into New Anime Series
Set within the Send-Off Department of the Japanese Angel Federation, Dandelion follows "Angels" Tetsuo Tanba and Misaki Kurogane as they scramble to track down Earthbound spirits - souls unable to move on and find peace - and gently guide them to pass on.
[02/26/26 - 06:01 PM]
Video: "Still Shining" - Official Trailer - Netflix
After falling in love as teens, two young adults drift apart - only to reunite 10 years later and confront their heartbreak, growth and new challenges.
[02/26/26 - 02:46 PM]
Netflix Declines to Raise Offer for Warner Bros.
"The transaction we negotiated would have created shareholder value with a clear path to regulatory approval. However, we've always been disciplined, and at the price required to match Paramount Skydance's latest offer, the deal is no longer financially attractive, so we are declining to match the Paramount Skydance bid," said co-CEOs Ted Sarandos and Greg Peters.
[02/26/26 - 02:19 PM]
"Live with Kelly and Mark" Soars to Season High with Best Audience in Over a Year
"Live" has now ranked as the No. 1 talk show in syndication for 157 consecutive weeks across all key measures.
[02/26/26 - 02:08 PM]
Britbox Unveils Spring Slate with "The Lady" Starring Mia McKenna-Bruce; Premieres March 18
Other highlights include the return of "Hope Street" and the debut of "Mudtown."
[02/26/26 - 01:36 PM]
Paramount Comments on Warner Bros. Discovery Board's Determination of Paramount's Proposal as Superior
David Ellison, Chairman and CEO of Paramount, said: "We are pleased WBD's Board has unanimously affirmed the superior value of our offer, which delivers to WBD shareholders superior value, certainty and speed to closing."
[02/26/26 - 01:16 PM]
Warner Bros. Discovery Board of Directors Determines Revised Proposal from Paramount Skydance Constitutes a "Company Superior Proposal"
Under the terms of the Netflix merger agreement, this notice triggers a four business day period during which Netflix has the right to propose revisions to the Netflix merger agreement so that the PSKY proposal would cease to constitute a "Company Superior Proposal."