Bounce TV To Premiere "The Jackie Robinson Story" On April 14 To Celebrate Jackie Robinson Day And New Theatrical "42"
ATLANTA, April 9, 2013 -- On April 15 every year, players across Major League Baseball wear the number 42 to honor the late Jackie Robinson , the man who broke baseball's color barrier on that date in 1947. As part of that celebration, Bounce TV, the nation's first-ever broadcast television network for African Americans, will honor the baseball legend by premiering The Jackie Robinson Story, starring Robinson himself, on the eve of Jackie Robinson Day , Sunday, April 14 at 10:00 pm ET. (Visit www.bouncetv.com for local Bounce TV channel locations.)
Bounce TV's exclusive presentation of the 1950 classic comes alongside the release of the new theatrical motion picture 42 starring Chadwick Boseman as Robinson and Harrison Ford as Branch Rickey.
The Jackie Robinson Story chronicles Robinson's life, from youth, through his college career at UCLA, his time in the Negro Leagues and his pioneering experiences and career with the Brooklyn Dodgers. The film explores Robinson's struggle with racial injustice as he gradually wins over his peers, MLB leadership and the public with his character, talent and determination. Ruby Dee co-stars as Jackie's wife, Rae Robinson .
Bounce TV targets African Americans primarily between the ages of 25-54 with a programming mix of theatrical motion pictures, live sports, original and off-net series, documentaries, specials, and inspirational faith-based programs. Bounce TV celebrated its first birthday on-the-air on Sept. 26, 2012; a year that has been overwhelmingly successful, with accelerated growth and expansion among station groups and distribution, advertisers and viewers alike. The network is already available to 86% of African American television homes and 68% of the total United States, all of the top ten markets and 24 out of the top 25 African American markets.