[04/22/13 - 09:18 AM]
50 Cent and The Heavy Collaborate on Music for ESPN's 2013 NFL Draft Telecast
Both artists recorded customized lyrics that embody the theme of athletic success and of players achieving their goal of playing professional football.

[via press release from ESPN]

50 Cent and The Heavy Collaborate on Music for ESPN's 2013 NFL Draft Telecast

Multiplatinum recording artist Curtis "50 Cent" Jackson and popular English rock band The Heavy are collaborating on the music for ESPN's three-day presentation of the 2013 NFL Draft from Radio City Music Hall in New York, April 25-27.

50 Cent's "New Day" and "We Up" from Shady/Aftermath/Interscope , as well as The Heavy's "How You Like Me Now?" and "What Makes a Good Man" from British Independent label Ninja Tune, will be used coming in and out of commercial breaks and in highlight packages of this year's NFL Draft prospects. Both artists recorded customized lyrics that embody the theme of athletic success and of players achieving their goal of playing professional football.

The Heavy's 2009 hit single "How You Like Me Now?", featuring both artists, will be used in the NFL Draft telecast open on Thursday, April 25 (8 p.m. ET, ESPN). ESPN conducted shoots with 50 Cent and The Heavy in New York in March. Video of the artists will be used in addition to their music. ESPN is also airing promo segments on SportsCenter, NFL Live and other shows leading up to the draft that incorporate the song.

"The songs we've selected from 50 Cent and The Heavy have a unique vibe that speaks to the experience of the NFL Draft and of being in the spotlight of New York for this unique event," said ESPN music director Kevin Wilson. "This project has been a great collaboration and we are thrilled to expand our relationship with such talented artists."

ESPN has worked with both 50 Cent and The Heavy on previous occasions. 50 Cent performed at the 2010 Winter X Games in Aspen and he will again be a featured performer at X Games Barcelona next month. He also recently worked with ESPN's Friday Night Fights boxing series. The Heavy's music has been used in ESPN's college football coverage.

"I have a great working relationship with ESPN and was excited to participate. I can't wait to see the draft," said 50 Cent.

Added lead singer Kelvin Swaby of The Heavy: "It's truly an honour to be associated with the NFL Draft. The event speaks volumes to our band. As all of the players selected for this event will know, the hours of practice, honing your craft, the discipline to take you to the next level, are all factors that get you to the professional ranks."

ESPN 2013 NFL Draft telecast schedule (Apr. 25-27):

Date Time (ET) Show Network

Thurs., April 25 8-11:30 p.m. NFL Draft (Round 1) ESPN

Fri., April 26 6:30-10:30 p.m. NFL Draft (Rounds 2-3) ESPN/ESPN2

Sat., April 27 12 - 8 p.m. NFL Draft (Rounds 4-7) ESPN

With over 32 million albums sold worldwide, Billboard magazine ranked 50 Cent as the most successful Hot 100 Artist of the 2000s. Now an actor, entrepreneur, producer and philanthropist, 50 Cent is currently working on his fifth album to be released later this year.

The Heavy will kick off its North American tour on June 10 in Washington, D.C. For information on dates, visit www.theheavy.co.uk.

For more information about music on ESPN, visit ESPN.com's Music page

  [april 2013]  

(series past and present)
(series in development)
(tv movies and mini-series)

[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 04:45 PM]
Video: First Promo for "Grease: Live" to Air During "Scream Queens" Tonight
Get your first look at the upcoming promo for the much-ballyhooed live event.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:40 PM]
The CW Extends "The Flash/Arrow" Crossover by Four Minutes
Lead outs "iZombie" and "Supernatural" will air in their entirety following said event.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.