or


[04/22/13 - 09:18 AM]
50 Cent and The Heavy Collaborate on Music for ESPN's 2013 NFL Draft Telecast
Both artists recorded customized lyrics that embody the theme of athletic success and of players achieving their goal of playing professional football.

[via press release from ESPN]

50 Cent and The Heavy Collaborate on Music for ESPN's 2013 NFL Draft Telecast

Multiplatinum recording artist Curtis "50 Cent" Jackson and popular English rock band The Heavy are collaborating on the music for ESPN's three-day presentation of the 2013 NFL Draft from Radio City Music Hall in New York, April 25-27.

50 Cent's "New Day" and "We Up" from Shady/Aftermath/Interscope , as well as The Heavy's "How You Like Me Now?" and "What Makes a Good Man" from British Independent label Ninja Tune, will be used coming in and out of commercial breaks and in highlight packages of this year's NFL Draft prospects. Both artists recorded customized lyrics that embody the theme of athletic success and of players achieving their goal of playing professional football.

The Heavy's 2009 hit single "How You Like Me Now?", featuring both artists, will be used in the NFL Draft telecast open on Thursday, April 25 (8 p.m. ET, ESPN). ESPN conducted shoots with 50 Cent and The Heavy in New York in March. Video of the artists will be used in addition to their music. ESPN is also airing promo segments on SportsCenter, NFL Live and other shows leading up to the draft that incorporate the song.

"The songs we've selected from 50 Cent and The Heavy have a unique vibe that speaks to the experience of the NFL Draft and of being in the spotlight of New York for this unique event," said ESPN music director Kevin Wilson. "This project has been a great collaboration and we are thrilled to expand our relationship with such talented artists."

ESPN has worked with both 50 Cent and The Heavy on previous occasions. 50 Cent performed at the 2010 Winter X Games in Aspen and he will again be a featured performer at X Games Barcelona next month. He also recently worked with ESPN's Friday Night Fights boxing series. The Heavy's music has been used in ESPN's college football coverage.

"I have a great working relationship with ESPN and was excited to participate. I can't wait to see the draft," said 50 Cent.

Added lead singer Kelvin Swaby of The Heavy: "It's truly an honour to be associated with the NFL Draft. The event speaks volumes to our band. As all of the players selected for this event will know, the hours of practice, honing your craft, the discipline to take you to the next level, are all factors that get you to the professional ranks."

ESPN 2013 NFL Draft telecast schedule (Apr. 25-27):

Date Time (ET) Show Network

Thurs., April 25 8-11:30 p.m. NFL Draft (Round 1) ESPN

Fri., April 26 6:30-10:30 p.m. NFL Draft (Rounds 2-3) ESPN/ESPN2

Sat., April 27 12 - 8 p.m. NFL Draft (Rounds 4-7) ESPN

With over 32 million albums sold worldwide, Billboard magazine ranked 50 Cent as the most successful Hot 100 Artist of the 2000s. Now an actor, entrepreneur, producer and philanthropist, 50 Cent is currently working on his fifth album to be released later this year.

The Heavy will kick off its North American tour on June 10 in Washington, D.C. For information on dates, visit www.theheavy.co.uk.

For more information about music on ESPN, visit ESPN.com's Music page





  [april 2013]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/23/17 - 02:46 PM]
CBS Announces Mario Lopez as Host of "Candy Crush" Premiering Sunday, July 9 on CBS
In the new CBS series, the game that has become a worldwide phenomenon comes to life as teams of two people use their wits and physical agility to compete on enormous, interactive game boards featuring next generation technology.

[03/23/17 - 02:32 PM]
National Geographic Announces Ensemble Cast for Global Scripted Event Series "The Long Road Home," Based on Martha Raddatz's New York Times Best-Seller
Michael Kelly, Jason Ritter, E.J. Bonilla, Kate Bosworth, Sarah Wayne Callies, Noel Fisher and Jeremy Sisto star in the eight-part series.

[03/23/17 - 01:49 PM]
Bobby Moynihan Cast as Titular Voice of "Happy" for Syfy!
Moynihan joins the previously announced cast led by Chris Meloni, along with Lili Mirojnick, Patrick Fischler, Ritchie Coster and Zabryna Guevara.

[03/23/17 - 01:31 PM]
Amazon Studios to Launch Season Two of "Fortitude" on Prime Video in the US on Friday, April 14
Season two resumes as an Amazon Original Series with noted actor Dennis Quaid (Vantage Point) joining the ensemble cast.

[03/23/17 - 11:15 AM]
Eliza Dushku Joins the #1 New Series "Bull"
Dushku will play J.P. Nunnelly, the savvy head of the best criminal defense firm in New York, who is hired by Dr. Jason Bull (Michael Weatherly) when a member of his Trial Analysis Corporation team faces prison time.

[03/23/17 - 10:35 AM]
Spike TV Renews "Ink Master" for Season Ten and Greenlights "Ink Master Angels" Special
Season 9 of "Ink Master" debuts this June along with new episodes of spin-off series "Ink Master: Redemption."

[03/23/17 - 10:14 AM]
Final Four Episodes of "Through the Wormhole with Morgan Freeman" Beginning April 25 at 10PM on Science Channel
Freeman will challenge audiences once again to think about daring questions while taking a deeper look at the science behind topics such as hidden forces in the universe, aging, the future of Earth, and gun violence.

[03/23/17 - 10:07 AM]
Peabody Award-Winning Drama Series "The Leftovers" Returns for Its Third and Final Season April 16 on HBO
The Peabody Award-winning drama series follows the lives that were forever changed by the event that shook the world on October 14.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/23/17 - 09:06 AM]
Video: "The Handmaid's Tale" Full-Length Trailer Now Available
The series premieres with three episodes on April 26 with subsequent episodes streaming weekly on Wednesdays.

[03/23/17 - 09:03 AM]
E!'s "Second Wives Club" Premieres Thursday May 4th at 9PM ET/PT
The eight-episode, hour-long docu-series - previously known as "Famously Married" - follows six women who are married or engaged to wealthy, powerful men.

[03/23/17 - 09:01 AM]
Starz to Premiere Comedy Legend Documentary, "Robert Klein Still Can't Stop His Leg," on Network Television on March 31st
Klein, Billy Crystal, Bill Maher, Jerry Seinfeld, Jon Stewart, Jay Leno, Don Rickles and Ray Romano are among those featured.

[03/23/17 - 09:00 AM]
History's New Series "Road Hauks" Premieres Saturday, April 8 Following the Return of "Counting Cars"
Kenny Hauk and his crew of expert mechanics and fabricators at Hauk Designs are history buffs who pride themselves on the ability to make builds that are both historic and have high-horsepower.

[03/23/17 - 08:02 AM]
Unbreakable! First Look and Guest Stars Announced for "Unbreakable Kimmy Schmidt" Season 3
This season brings some incredible new guest stars to Kimmy's world, including Laura Dern, Daveed Diggs, Rachel Dratch, Ray Liotta, Andrea Martin and Maya Rudolph.

[03/23/17 - 08:00 AM]
CBS Renews 18 Series for the 2017-2018 Season
Among the pickups are newcomers "Bull," "Kevin Can Wait," "MacGyver," "Man with a Plan" and "Superior Donuts."