or


[04/23/13 - 09:18 AM]
Oxygen Media Teams Up with Tumblr for First Ever On-Air GIF Party
Tumblr content will be featured on air during premiere episodes of key series beginning with "Best Ink" on Wednesday, May 8.

[via press release from Oxygen]

OXYGEN MEDIA TEAMS UP WITH TUMBLR FOR FIRST EVER ON-AIR GIF PARTY

OXYGEN WILL INTEGRATE TUMBLR CONTENT INTO KEY SERIES BEGINNING WITH A NEW EPISODE OF "BEST INK" ON WEDNESDAY, MAY 8 AT 10PM ET/PT

NEW YORK - April 23, 2013 - Oxygen Media announced today a unique initiative which will integrate animated GIFs from popular social blogging platform Tumblr into Oxygen's original programming schedule. Tumblr content created by Oxygen's Digital team, fans of Oxygen's shows, and popular Tumblr GIF artists will be featured on air during premiere episodes of key series beginning with an all new episode of the tattoo competition series, "Best Ink" on Wednesday, May 8 at 10pm ET/PT, hosted by musician and tattoo enthusiast, Pete Wentz. Oxygen will work directly with Tumblr to source top GIF artists and feature their work in on-air segments designed to complement programming. Call-to-action elements will roll out throughout the partnership, including caption contests for GIFs pulled from future episodes in which the winner's caption will be featured on live television.

"This collaboration takes social TV to the next level," said Harleen Kahlon, Senior Vice President of Digital at Oxygen Media. "Our rabid young fan base loves expressing themselves by sharing GIFs of their favorite moments so it made sense to integrate this increasingly popular social expression into our shows."

Last fall, the network began hosting live GIF parties on Tumblr to accompany original programming including "The Face," "Best Ink," and "Bad Girls Club," giving Oxygen's socially savvy audience another outlet for expression. During the live parties, GIFs replaying key moments in an episode become available in real time on the show's Tumblr page and, as a result, fans have become more engaged with the programming online, sharing Oxygen's GIFs as well as creating their own. Live GIF parties will still be a part of the social strategy behind Oxygen Media programming, but with the added element of the GIFs being featured on the TV screen.

"Oxygen's vibrant content has performed incredibly well on Tumblr. Having Tumblr GIF artists remix that content and send it back to Oxygen on-air is a really great way to close that programming loop, and makes for a new and even better experience across two great visual storytelling platforms," said Mark Coatney, Media Evangelist, Tumblr.

BEST INK SEASON 2

"I'm Sexy and I Know It" - Airing on Wednesday, May 8 at 10PM ET/PT

Judge Joe Capobianco's famous style of "Blood Puddin" tattoos are featured in this week's Ink Challenge as the artists attempt to impress him. Hannah Aitchison is lead judge in a sky-high Flash Challenge where the artists ink their work on airplanes.

About Oxygen Media

Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Glee Project," "The Face," "Best Ink," "I'm Having Their Baby" and "Bad Girls Club," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.

About Tumblr

Founded by David Karp in New York City in 2007, Tumblr is a social blogging platform that allows individuals to post and share anything effortlessly, including text, photos, quotes, links, audio and video. A top 10 US network, Tumblr now hosts over 103 million blogs, 44 billion posts, and 170 million unique visitors, according to Quantcast, fulfilling its mission as the premier publishing and distribution platform for creative individuals.





  [april 2013]  
S
M
T
W
T
F
S
 


· BEST INK (OXYGEN)





[01/23/17 - 01:30 PM]
Stephen Colbert to Host the "69th Primetime Emmy(R) Awards" Sunday, Sept. 17 on CBS
"This will be the largest audience to witness an Emmys, period," said Stephen Colbert. "Both in person and around the globe."

[01/23/17 - 01:01 PM]
HBO Confirms March Debut Dates for Special "Jerrod Carmichael: 8" and Second Season of "Animals."
Look for said events on Saturday, March 11 and Friday, March 17, respectively.

[01/23/17 - 12:57 PM]
2017 NFC Championship Game Delivers 46.422 Million Combined Viewers on FOX Broadcast Network, FOX Deportes & FOX Sports GO
FOX Sports spins the numbers for Sunday, January 22.

[01/23/17 - 12:21 PM]
Series Premiere of "Hunted" Is the Season's Highest Rated New Series Debut in Adults 18-49, Adults 25-54 and Adults 18-34
CBS spins the numbers for Sunday, January 22.

[01/23/17 - 11:33 AM]
VH1's "Martha & Snoop's Potluck Dinner Party" Returns Monday, February 13 at 9PM ET/PT
Look for five additional episodes to roll out in successive weeks.

[01/23/17 - 11:10 AM]
Documentary "Eagles of Death Metal: Nos Amis (Our Friends)," Chronicling the Band's Resilience in the Wake of the Paris Terror Attack, Debuts Feb. 13 on HBO
The film explores the deep bonds between band co-founders Jesse Hughes and Josh Homme, as well as the intense connection the band has always had with its devoted fans, which moved them to return to Paris to perform once again in February 2016.

[01/23/17 - 10:51 AM]
Refinery29 Announces the Return of Female-Focused Short Film Series Shatterbox Anthology, In Partnership with TNT
The Shatterbox Anthology series has become known for providing female filmmakers of all ages, levels of recognition, and years of experience, the opportunity to bring their stories and directorial visions to life.

[01/23/17 - 10:02 AM]
Season Two of OWN's Popular Drama Series "Greenleaf" Premieres Wednesday, March 15
The first eight episodes of the new season will debut on Wednesday, March 15 with the remaining eight due this summer.

[01/23/17 - 10:02 AM]
Freeform's February Funday Event Airs February 18 - 19
Freeform's Funday weekend features a horde of heroes from beloved Disney movies, including the premiere of Disney's "Big Hero 6."

[01/23/17 - 10:01 AM]
Freeform's Valentine's Day Weekend Programming Event Airs February 11 - 12
Highlights include the premiere of "What's Your Number?" and a special edition airing of "The Notebook."

[01/23/17 - 10:00 AM]
Jenny Ramirez Joins Turner as Vice President of Unscripted Programming for TBS & TNT
Ramirez joins TBS & TNT from Irwin Entertainment, where she served as both senior vice president of development and co-executive producer for the company's robust slate of NBC specials.

[01/23/17 - 09:54 AM]
"Teachers" Reaches Series Highs and Has Its Most-Watched Episode Ever
TV Land further spins the numbers for Tuesday, January 17.

[01/23/17 - 09:51 AM]
Video: Two New Promos for "FEUD: Bette and Joan," FX's New Anthology Series from Ryan Murphy
Catch the series premiere Sunday, March 5 on the cable channel.

[01/23/17 - 09:36 AM]
HGTV Renews "Desert Flippers" for a Second Season
The 10-episode season is set to premiere in June 2017.

[01/23/17 - 09:01 AM]
"Saturday Night Live" Returns in February with Back-to-Back Shows
On February 11, Alec Baldwin will return for his record-breaking 17th time as host.