E! SPECIAL "BLINGING UP BABY" PREMIERES THURSDAY, MAY 2ND AT 10PM ET/PT

Melissa Rycroft Hosts One-Hour Special That Goes Inside the World of Celebrity Mommyhood Covering Extravagant Push Gifts, High-Fashion Children's Clothing, Over-The-Top Nurseries And More

Los Angeles, CA - April 30, 2013 - Hollywood is constantly abuzz as stories about celebrity parents and their star tots fill the pages of weekly magazines and online sites. In a one-hour special hosted by TV personality and Mom, Melissa Rycroft, E! explores how stars are heralding these stork visits, from preparing luxurious nurseries, to exotic pricey "babymoons," to dazzling "push presents," outrageous celebrity baby and toddler gifts, and more. Hollywood Moms including Jessica Alba, Lily Aldridge, Heidi Klum, Ali Landry, Busy Phillips, Olympian Kerry Walsh Jennings and more give insight into their pregnancies and parenthood and reveal things they wish they knew before pregnancy! Viewers will also find out how much magazines will pay for the first photos of a celebrity baby. Plus, celebrity journalists and experts weigh in on all things celebrity baby and eventually help name the #1 most "blinged up baby" in Hollywood. If it is hot in the world of celebrity mommyhood, you'll find out about it here when "Blinging Up Baby" premieres Thursday, May 2nd at 10PM ET/PT only on E!

Babymoons, those special trips expectant Dads and Moms take before their little bundles of joy come along, have become popular with Hollywood families sparing no expense on these adventures. Take a peek at the exclusive private island of Mustique, where Kate and Will traveled for their babymoon. Get an inside look at the $17,000/night hotel on the island of St. Barts and a $15,000/night beach front residence that a number of expecting Hollywood A-listers have visited.

Push presents for celebrity mothers are all the rage and E! reveals who got what gift and for how much. Celebrity jeweler Neil Lane shows Rycroft some of his best "push present" gifts, including a diamond locket that includes more than 125 diamonds. Also, no expense is spared when it comes to decorating celebrity baby nurseries-a $2,000 crib and a $17,000 mural are just a few items that celebrities purchase to occupy these lavish rooms. No nursery is complete without a closet chock-full of the hottest clothing trends for babies and children! Go shopping with the beautiful Ali Landry and her daughter at a swank boutique that houses the most coveted baby and children's clothing .

When a celebrity finally has her baby, people around the world cannot wait to get a glance at the new bundle of joy. Find out which Hollywood A-list couple pulled in the most money to date from a magazine for the first photos of their infant. Plus, discover how Hollywood stars hid their baby bumps during filming, how they lose the weight following delivery and how some are turning mommyhood into a multi-million dollar industry.

Finally, "Blinging Up Baby" will reveal the number one "blinged out" baby!

Don't miss this inside look at the luxurious lives of celebrity babies and their famous parents when Melissa Rycroft hosts "Blinging Up Baby" airing Thursday, May 2nd at 10PM ET/PT only on E!

About E! Entertainment

E! is television's top global destination for all things pop culture. The network is currently available to 98 million cable and satellite subscribers in the U.S. and E! content is available on all platforms any time and anywhere from E! Online to social media to mobile to VOD to the latest emerging platforms. Popular programming includes E! core franchises, "E! News," "The Soup," "Chelsea Lately," "Fashion Police" and "True Hollywood Story," as well as the network's popular series "Keeping Up with the Kardashians," "Kourtney and Kim Take Miami," "Married to Jonas," "After Lately" and "Playing with Fire." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.