or


[05/16/13 - 06:08 AM]
Emmy-Award Winning Journalist Cat Greenleaf to Be the Host of Daytime for USA Network
Beginning 4th quarter, NBC's popular "Talk Stoop" franchise hosted by Greenleaf will leap from the local markets to the national stage.

[via press release from USA]

EMMY-AWARD WINNING JOURNALIST CAT GREENLEAF TO BE THE HOST OF DAYTIME FOR USA NETWORK

NEW YORK - May 16, 2013 - USA Network announced today that Emmy(R)-award winning journalist Cat Greenleaf will be the first-ever host of its top-rated daytime programming block from 11am-3pm. Beginning 4th quarter, NBC's popular "Talk Stoop" franchise hosted by Greenleaf will leap from the local markets to the national stage, drawing on her unique insights and charisma to guide viewers through the day with buzz worthy commentary, pop culture news, and intimate one-on-one interviews with celebrities, brand icons and USA talent. Greenleaf's segments will air as short-form content pods, and will provide a unique opportunity for brands to organically integrate their marketing messages within programming wraps, as well as via product placement. The announcement was made in conjunction with USA's Upfront (#USAupfront), which is being held today at Pier 36 in New York.

"Cat is the ideal person to host USA's daytime programming block, tapping her journalism expertise, dynamic personality and popular franchise to keep viewers engaged throughout the day," said Alexandra Shapiro, Executive Vice President of Marketing & Digital for USA Network. "Now more than ever, brands need creative solutions to break through the clutter in today's media marketplace. The integration opportunities around Cat's segments provide a seamless and entertaining way to convey marketing messages.

"Greenleaf's segments will be anchored from her show's home in Brooklyn, and she'll bring her famous stoop on the road -- as she reports from junkets, red carpet events and brand partners' retail outlets.

"Adding Cat's impressive journalistic talent into USA's daytime block, with the opportunity for advertisers to showcase their brands to an engaged, affluent and young consumer, demonstrates our commitment to helping advertisers reach their goals," said Laura Molen, Executive Vice President, Cable Advertising Sales, NBCUniversal.

Greenleaf will also guide viewers seamlessly between her segments and commercial breaks through live bumpers and programming announcements that showcase products from USA's marketing partners. For example, Greenleaf might be featured on her stoop eating lunch from a quick service restaurant, or she might arrive at her stoop in an automotive partner's vehicle. In addition, Greenleaf will host exclusively sponsored themed weeks on subjects ranging from the Olympics to the Golden Globes to Fashion Week to the holidays.

Specifically, Greenleaf's segments will focus around four main categories including:Culture Click: Greenleaf will provide the latest scoop on cultural icons and conduct interviews with the "who's who" and "who you need to know" in the world of music, sports, arts, politics and entertainment.

Flicks: Greenleaf brings viewers closer to the movie magic as she interviews stars from the most highly anticipated movie releases and box-office hits coming out on DVD.

Brandstand: For some brands, the iconic face of their product is a memorable character is to millions of people. Through social media, these characters' popularity is rising faster than ever, with consumers seeking out brands to learn more. On the Brandstand segment, Greenleaf will give brand ambassadors a national platform on which to shine.

USA Characters: Leveraging USA's deep roster of hit talent, Greenleaf will bring viewers up to speed on their favorite characters and shows through intimate one-on-one interviews that answer everyone's most burning questions. She will take viewers on-set and behind the scenes of new USA series.

Greenleaf will continue to host the popular "Talk Stoop" program, which currently airs on the NBC-owned stations in the top television markets, including New York, Los Angeles, Miami, Chicago, Washington, DC, Philadelphia, and COZI TV, as well as in out-of-home screens across the country, such as taxicabs, iVillage.com and gas pumps.

In almost four years on the air, Talk Stoop has shot more than 350 conversations with guests including Spike Lee, The Kardashians, Julianne Moore, Eva Longoria, Hilary Swank, Kareem Abdul Jabbar, Edie Falco and Claire Danes.

USA is the #1 cable network in P 18-49 in daytime, with the most upscale and educated audience of any network in the day part.The #1 network in all of basic cable for an unprecedented seven straight years, USA Network is seen in over 102 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at http://www.usanetwork.com. Characters Welcome.





  [may 2013]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/24/17 - 08:46 AM]
Thursday's Broadcast Ratings: NBC Rides NFL to Thanksgiving Victory
The Peacock easily wins the holiday night in all categories.

[11/23/17 - 09:36 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Honors with ABC
The Alphabet's annual telecast of "A Charlie Brown Thanksgiving" is the top adults 18-49 draw while "Survivor" is the most-watched program.

[11/22/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Off ABC, "DWTS" Finale
The Peacock wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[11/22/17 - 06:30 AM]
Video: Watch the Trailer for the Netflix Film "El Camino Christmas," Launching December 8
Tim Allen, Vincent D'Onofrio, Luke Grimes, Dax Shepard, Jessica Alba, Kurtwood Smith and Michelle Mylett make up the ensemble cast.

[11/22/17 - 06:06 AM]
Amazon and Funny or Die Land Parade Powerhouse Legends Cord Hosenbeck and Tish Cattigan as Hosts for Amazon Prime Video's 2018 Rose Parade Live
Said event will stream live on Amazon Prime Video on New Year's Day, Monday, January 1, 2018 at 8:00am PT / 11:00am ET.

[11/21/17 - 08:01 PM]
A Special All-Athletes Edition of ABC's "Dancing with the Stars" Is Set to Premiere in Spring 2018 on ABC
10 athletes from all corners of the sports world will be teamed up with the show's professional dancers and compete on the ballroom floor for a chance to win the coveted Mirrorball trophy.

[11/21/17 - 12:43 PM]
"Antiques Roadshow" Appraiser Brings Guest to Tears in Stunning Season Opener!
Season 22 rolls out Monday, January 8 at 8:00/7:00c on PBS.

[11/21/17 - 12:07 PM]
The CW's Midseason Finale Dates
"Riverdale" and "Dynasty" will close out the network's 2017 originals on Wednesday, December 13.

[11/21/17 - 12:00 PM]
"Little Women: Atlanta" Returns with New Episodes on December 13th Followed by the Premiere of the Home Makeover Series "Little Women: Terra's Big House"
"Little Women: LA's Terra Jole and her husband Joe star in the latter series.

[11/21/17 - 11:50 AM]
Oxygen Media Uncovers Infamous Crimes in "Mysteries & Scandals" Hosted by Soledad O'Brien Premiering Friday, January 5 at 9 PM ET/PT
The 13 episode, hour-long series investigates some of the most legendary and intriguing crimes, murders, and scandals that shook the nation and impacted pop culture through vivid first-hand accounts, re-enactments and archival footage.

[11/21/17 - 11:30 AM]
FOX Announces Premiere Dates for "LA to Vegas" and "The Resident"
Plus: the network reveals return dates for the rest of its winter lineup.

[11/21/17 - 11:09 AM]
OWN Rings in the New Year with the Series Premiere of Tyler Perry's Comedy "The Paynes" January 16
Additionally, "The Haves and the Have Nots" and "If Loving You Is Wrong" will return Tuesday, January 9 and Wednesday, January 10, respectively.

[11/21/17 - 10:55 AM]
Smithsonian Channel(TM) Survives Winter's Extremes with "Panama's Animal Highway" and "America's Badlands"
Look for said specials on Wednesday, December 13 and December 20 at 8:00/7:00c, respectively.

[11/21/17 - 10:34 AM]
NBC Picks Up Third Season of "The Good Place"
The critically acclaimed Thursday night comedy will return for another 13-episode season.

[11/21/17 - 09:33 AM]
Stars of Screen, Stage and Sport to Gather in Silicon Valley to Celebrate Science at 6th Annual "Breakthrough Prize" Ceremony Sunday, December 3
For the first time, the show will be streamed live on the Facebook and YouTube platforms of Breakthrough Prize and National Geographic.