EMMY(R) AWARD-WINNING JOURNALIST CAT GREENLEAF MAKES HER DEBUT AS THE HOST OF USA NETWORK DAYTIME PROGRAMMING, TUESDAY, SEPTEMBER 24
First Week Lineup Features MODERN FAMILY Cast Members and
Series Co-Creator and Executive Producer Steven Levitan -
Coinciding with the Debut of the Emmy Award-Winning Comedy Series on USA Network
NEW YORK - September 18, 2013 - Emmy(R) award-winning journalist and "Talk Stoop" host Cat Greenleaf will make her debut as USA Network's new host of its daytime programming on Tuesday, September 24 between 11am ET and 3pm ET. During the new USA DAYTIME programming block, she'll introduce viewers daily to buzzworthy commentary, pop-culture news, and intimate one-on-one interviews with celebrities, brand icons and USA talent. As fans gear up for the highly-anticipated launch of the Emmy-winning comedy MODERN FAMILY on USA, stars of the series will join Greenleaf exclusively on her stoop. Click here to view USA DAYTIME'S on-air spot with a look at what's to come.
Among Greenleaf's first guests are MODERN FAMILY stars Ariel Winter (Alex Dunphy), Sarah Hyland (Haley Dunphy), Rico Rodriguez (Manny Delgado), Nolan Gould (Luke Dunphy) and Aubrey Anderson-Emmons (Lily Tucker-Pritchett) as well as co-creator and executive producer Steven Levitan. So which MODERN FAMILY character does Levitan relate to most? He admitted, "In the beginning I was very much Phil, but over the years I've realized I'm really much more like Claire." Winters revealed to Greenleaf that her character has had a profound effect on her peers, "I get tweets from girls daily who are like 'I got made fun of at school until your character came out'...being smart is cool."
Greenleaf's USA DAYTIME chats will feature influencers, celebrities, and industry leaders talking about the latest movies, cultural trends, fashion and more. Heading into October, she'll sit down with LL COOL J and Chris O'Donnell from the hit TV series NCIS: LOS ANGELES, which starts airing on USA on Monday, September 23. As broadcast premieres air, fans will hear Michael J. Fox talk about his new show and learn more from James Spader who stars in the highly anticipated fall drama "The Blacklist." Additionally, Greenleaf will bring her new mobile stoop to the latest red carpets, exclusive movie junkets and national sporting events across the country. In February 2014, she'll feature the Olympic athletes in Park City, Utah as they prepare for the competition in Sochi, Russia.
"I'm beyond excited to create a relationship with USA's daytime viewers and give them a unique take on their favorite TV stars and pop-culture icons," said Greenleaf. "As the number one network in daytime, USA is the ideal platform to showcase these candid moments."
As host of USA DAYTIME, Greenleaf will also weave brands in between her segments and commercial breaks, offering viewers a look at new products, services and movies of interest. Like her content, all of the marketing partner offerings will be current and in some cases leverage themed weeks related to holidays or special events like the Oscars or the Super Bowl.
The popular "Talk Stoop with Cat Greenleaf" will continue to air on the NBC Owned Television Stations in the top television markets, including New York, Los Angeles, Miami, Chicago, Washington, DC, Philadelphia, and COZI TV, as well as in out-of-home screens across the country, such as taxicabs, select transit systems and gas stations. In the more than four years on the air, "Talk Stoop" has shot nearly 400 conversations with guests including Spike Lee, The Kardashians, Julianne Moore, Eva Longoria, Hilary Swank, Kareem Abdul Jabbar, Edie Falco and Claire Danes.
USA is the most watched network during the day (total viewers P2+) overall as well as with upscale and educated viewers, among adult-oriented entertainment networks in daytime.
The #1 network in all of basic cable for an unprecedented seven straight years, USA Network is seen in over 102 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at http://www.usanetwork.com. Characters Welcome.