MTV THROWS DOWN A #THROWBACK WITH FIRST-EVER "RETROMANIA: HIP HOP WEEK"
CELEBRATING SOME OF THE BEST POP CULTURE MOMENTS FROM THE LATE 90s THROUGH MID-2000s
MONDAY, JANUARY 27 THROUGH SATURDAY, FEBRUARY 1
Kevin Hart, Ice Cube, 2 Chainz, Amber Rose, T.I., Mac Miller, Kat Graham, MGK, Aubrey O'Day, Travie McCoy, Iggy Azalea, Ed Sheeran, Ra'Quan, Ashanti
and More Revisit and Remix Favorite Moments throughout Week
One-Hour Culmination Special "Retromania: Hip Hop" to Air
Saturday, February 1 at 2:30 p.m. ET/PT on MTV
New York, NY (January 22, 2014) - In a world full of #ThrowbackThursdays, MTV is expanding its #RetroMTV portfolio with the debut of its week-long stunt "Retromania: Hip Hop Week," a truly irreverent homage that will see hip hop artists and celebrity hip hop fans revisiting some of the best music, movie, TV and hip hop culture moments from the late 1990s through mid-2000s.
Beginning on Monday, January 27 through Saturday, February 1, viewers of MTV's afternoons (3:00 p.m. - 7:00 p.m. ET/PT) will be treated to a collection of hilarious, new "Retromania" segments that will air as interstitials in-between the network's programming line-up including the fan-favorite series "Run's House." The week will culminate with the one-hour special, "Retromania: Hip Hop," on Saturday, February 1 at 2:30 p.m. ET/PT on MTV.
Celebrities and hip hop musicians, including Eve, Kevin Hart, Kat Graham, Travie McCoy, MGK, Backstreet Boys, Mac Miller, Aubrey O'Day, Ed Sheeran, 2 Chainz, One Direction, the cast of MTV's "Teen Wolf," Fifth Harmony, Icona Pop and more, will indulge in their personal favorite retro moments with hip hop remixes of classic films and TV shows such as "Mean Girls," "American Pie" and "Baywatch." Additional segments include retrospectives on everything from favorite childhood snacks to pager codes and retro crushes, as well as games about hip hop culture from naming all of the members of the Wu-Tang Clan to a dramatic reading of the epic anthem "My Neck, My Back," and more. Fans can visit Retromania.MTV.com for more information.
The week-long special comes on the heels of recent MTV throwback marathons of some of its most popular past shows, including the likes of "Daria," "Laguna Beach" and "The Hills."
"Retromania: Hip Hop Week" and the "Retromania: Hip Hop" special are a production of MTV News and Docs. Dave Sirulnick and Ryan Kroft serve as Executive Producers. Jonathan Mussman is the Executive in Charge with Joel Hanek and Simone Hilliard serving as Producers and Leanne Mucci as Coordinating Producer.
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all media platforms.