HALLMARK CHANNEL'S EMMY(R)-NOMINATED LIFESTYLE PROGRAM, "HOME & FAMILY", PARTNERS WITH ACE HARDWARE AND LUMBER LIQUIDATORS TO LAUNCH THE ULTIMATE HOME RENEWAL SWEEPSTAKES
6-Week Contest to Feature Seamless Product Integrations and Custom Vignettes
Launching March 31, Hallmark Channel announces the ultimate how-to sweepstakes with its Emmy(R)-nominated lifestyle program, Home & Family, and sponsors Ace Hardware and Lumber Liquidators. The Renew-It-All sweepstakes, kicking off with a special segment on Home & Family, will give one lucky family the opportunity to renew their home. Viewers will be able to take part in this Renew-It-All journey as hosts Cristina Ferrare and Mark Steines demonstrate how the audience can "renew" their homes during weekly home renovation segments.
"We are thrilled about our partnership with Ace Hardware and Lumber Liquidators on the Renew-It-All sweepstakes," said Cheryl Grimley, Vice President, Advertising Sales, Western Region, Crown Media Family Networks. "This opportunity is a natural fit for Hallmark Channel's Emmy(R)-nominated lifestyle program, Home & Family, where viewers already turn to for ideas on refreshing their space, and allows us to seamlessly integrate both brands into our program."
Throughout the six-week contest, Ace Hardware and Lumber Liquidators will be featured on Hallmark Channel in custom "how-to" vignettes such as "how to select the perfect paint" or "how to pick out the perfect hardwood flooring". Ace Hardware and Lumber Liquidators will also be embedded in organic integrations on Home & Family, with dedicated segments for each sponsor. In addition, social media extensions, such as the Facebook pages for Hallmark Channel and Home & Family, as well as the Hallmark Channel Twitter page, will support the sweepstakes with related content and posts.
The sweepstakes will be promoted weekly on the lower third of the screen during Home & Family for the duration of the contest. After the Renew-It-All sweepstakes concludes on May 11, the winning family will appear on an exclusive episode of Home & Family to highlight how they can use the grand prize, which is valued at over $20,000.
Home & Family is an original two-hour lifestyle show that airs weekdays on Hallmark Channel, featuring segments on cooking, crafting, DIY, decorating, fitness, health, and more.
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 86 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of TV movies; original scripted series, including Cedar Cove and When Calls the Heart; specials such as Kitten Bowl; as well as some of television's most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. The channel is also home to Daytime Emmy-nominated lifestyle program, Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot. Hallmark Channel's sibling network, Hallmark Movie Channel, available in HD and SD, focuses on family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library.
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