MTV GREENLIGHTS COMEDIC FAMILY DOCU-SERIES WITH RAPPER JA RULE AS HEAD OF THE HOUSEHOLD IN "FOLLOW THE RULES"
Santa Monica, CA (September 4, 2014) - MTV announced today the pick-up of a half-hour, comedic docu-series "Follow The Rules" that centers around the Grammy-nominated rapper turned actor, Ja Rule, and his family. The series is produced by MTV and 51 Minds and Executive Produced by Christian Sarabia, Jeffrey Atkins, Queen Latifah, Shakim Compere and Irv Gotti. MTV Development Executives are Jessica Zalkind, Lauren Dolgen and Sara Cohen and the MTV Production Executive is Julie Schwachenwald.
"Ja Rule is the modern day reality rap star version of Bill Cosby's role from 'The Cosby Show.' He embraces a unique parenting style with his teenage kids that feels fresh and funny," said Susanne Daniels, President of MTV Programming. "We're excited to be in business with him and his delightful family."
"I am truly honored and excited to be partnering with MTV and 51 Minds to bring you my new show 'Follow the Rules,'" adds Ja Rule. "Family tradition will never be the same b*tch... Lmao!!! #FollowtheRules #MTV #51Minds #Maven #Visionary #flavorunit #Myfamilyiscrazy #Butweloveeachother #F*ckyocouch"
"Follow The Rules" is a comedic half-hour docu-series centered around Grammy nominated rapper turned actor, Ja Rule, and the hectic household that he and his wife Aisha are trying to keep under control. With their two sons, Jeffery Jr. and Jordan, as well as Ja's mother and mother-in-law living under one roof, the house the Rule built is anything but quiet. The couple's oldest daughter, Brittney, just about to start her sophomore year at college, is always pushing the boundaries. Though they've been through a lot and don't always agree when it comes to their modern parenting styles, Ja and Aisha always manage to keep their family together with love and laughter. Ultimately one things for sure, when you're in their house, you better "Follow The Rules."
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.