[02/10/16 - 12:05 PM] "The Simpsons" Load Up and Journey to Daytona 500 In Support of 2016 FOX NASCAR Season Opener "Being able to tap into such a recognizable, iconic part of pop culture is an extremely strong asset to be able to draw on," said Robert Gottlieb.
[via press release from FOX]
THE SIMPSONS LOAD UP AND JOURNEY TO DAYTONA 500
IN SUPPORT OF 2016 FOX NASCAR SEASON OPENER
Animated Promo Part of Extended Marketing Effort Behind 'Great American Race,' Tees Up 10-Day Countdown to Daytona Day
FOX Sports unleashes Homer, Marge, Bart, Lisa and Maggie on unsuspecting Daytona Beach, as America's favorite family lends the mega-power of the THE SIMPSONS to the ongoing marketing support of the 58th running of the DAYTONA 500 on FOX on Sunday, Feb. 21 (1:00 PM ET).
"Being able to tap into such a recognizable, iconic part of pop culture is an extremely strong asset to be able to draw on," said Robert Gottlieb, FOX Sports EVP of Marketing. "The SIMPSONS have been a part of the American zeitgeist for decades, crossing nearly all desirable demographics ... and, candidly, it's simply a lot of fun to be able to include them in our ongoing efforts to amplify Daytona Day."
"Collaborating with FOX and THE SIMPSONS team to have one of America's most infamous families attend the DAYTONA 500 is the perfect way to mark the 58th running of this historical race," said Jill Gregory, senior vice president, marketing and industry services at NASCAR. "Coupled with Jeff Gordon in the broadcast booth and the completion of Daytona Rising, this will certainly be a highly anticipated season opener for the 2016 NASCAR Sprint Cup Series on FOX."
FOX Sports' 100 hours of programming from Daytona Beach begins Friday, Feb 12, culminating in live coverage of the DAYTONA 500 on FOX on Sunday, Feb. 21 (1:00 PM ET). To view a full list of Daytona Speedweeks programming, please visit: http://foxs.pt/1PUHC8o
To keep up with all the action on Twitter, please follow: @NASCARonFOX, @FS1, @NASCAR, @DISUpdates and the hashtags #DaytonaDay and #DAYTONA500.
For more information on the FOX Sports DAYTONA 500/DAYTONA DAY marketing efforts, please visit: http://foxs.pt/1UOjBhr
About FOX Sports
FOX Sports is the umbrella entity representing 21st Century FOX's wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FOX Sports includes the sports television arm of the FOX Broadcasting Company; FS1; FS2; Fox's 22 regional sports networks, their affiliated regional web sites and FSN national programming; FOX Soccer Plus and FOX Soccer 2Go; FOX Deportes and FOX College Sports. In addition, FOX Sports also encompasses FOX Sports Digital, which includes FOXSports.com, FOX Sports GO, Whatifsports.com and Yardbarker.com. Also included in the Group are FOX's interests in joint-venture businesses Big Ten Network and BTN 2Go, as well as licensing agreements that establish the FOX Sports Radio Network.
About THE SIMPSONS
The longest-running scripted show in television history, THE SIMPSONS exploded into a cultural phenomenon in 1990 and has remained one of the most groundbreaking and innovative entertainment franchises, recognizable throughout the world. Currently airing its record-annihilating 27th season, THE SIMPSONS has won 32 Emmy Awards, 33 Annie Awards, a 2016 People's Choice Award, was the first animated series to win a Peabody Award, and was nominated for an Academy Award in 2012 for the theatrical short "The Longest Daycare." The Simpsons Movie was a hit feature film, their mega-attraction The Simpsons Ride at Universal Studios has received historic expansion updates with the addition of 'Springfield' and the show was honored with a Star on The Hollywood Walk of Fame in 2000. It has been named the "Best Show of the 20th Century" by Time Magazine, and called the "Greatest American Sitcom" by Entertainment Weekly in 2013.
THE SIMPSONS is a Gracie Films Production in association with 20th Century Fox Television. James L. Brooks, Matt Groening, and Al Jean are the Executive Producers. The Gracie Films Worldwide Brand Division develops and produces the licensed content for the series.