OH, SWEET VALENTINE!
TLC'S #CUPCAKECAM LIVE INVITES VIEWERS TO JOIN IN ON THE BAKERY MADNESS AT GEORGETOWN CUPCAKE, BEGINNING FEBRUARY 14TH
-The Sugary Mayhem Begins February 14th Inside DC's Georgetown Cupcake-
(Silver Spring, MD) - A cupcake a day never hurt anyone... right? This Valentine's Day TLC.com launches #CUPCAKECAM LIVE taking viewers into the sweet world of the famous Georgetown Cupcake in Washington, DC. Multiple cameras placed throughout the cupcakery's flagship store will give behind-the-scenes access to six different parts of the bakery, including the decorating, packaging, and frosting stations. Katherine and Sophie, stars of TLC's DC Cupcakes, will also make special appearances!
With six locations across the country, Georgetown Cupcake pops out 25,000 delicious cupcakes a day! Launching on Valentine's Day, February 14th, #CupcakeCam Live will give viewers a chance to watch the tasty treats they're craving as cupcakes are prepared in the mixers and placed in the ovens. Then, when fans take a peek at what's chilling inside the fridge they'll learn the secret flavor of the day. Order it by the name and it's free! Viewers can check out the cupcakes as they cool down and prepare to get frosted and decorated on the Cupcake Racks Camera. The Frosting Camera gives sweet-crazed fans a chance to see how the cupcakes get their signature swirl frosting. Then, the Fondant Camera gives a closer look at the beautiful creations that top off each cupcake. Finally, watch the cupcakes get packaged and sent off in Georgetown Cupcake's signature pink box with the Packaging Camera.
"We're so excited to give everyone an inside look at Georgetown Cupcake - 24 hours a day, 7 days a week," said Sophie LaMontagne and Katherine Kallinis Berman, co-founders of Georgetown Cupcake. "Every day is a whirlwind of activity, and we can't wait to share all the action with everyone... LIVE."
"Food content is one of TLC's key pillars and our viewers have always come to TLC.com for inspiration, recipes and cooking tips to make their lives a little bit easier," said Scott Lewers, SVP TLC Programming and Multi-Platform Strategy. "We're thrilled to expand our offering in launching these live cams for our audience to experience the magical world of cupcake-making through the lens of our amazing DC Cupcake talent."
Beginning February 14th TLC.com will give viewers a chance to join the fun by sharing their sweet photos in an all-day giveaway for a dozen of TLC's specially-themed #CupcakeCam treats from Georgetown Cupcakes. To enter, fans visit tlc.com/cupcakecam; take a photo of the cupcake they see on their screen; and tag the photo with #CupcakeCam and #Contest. #CupcakeCam is accessible via computer, smartphone or tablet.
Offering remarkably relatable real-life stories without judgment, TLC shares everyday heart, humor, hope, and human connection with programming genres that include fascinating families, heartwarming transformations, and life's milestone moments. In 2015, TLC was a top 10 cable network with women and over the past year had 25 series averaging 1 million P2+ viewers or more.
TLC is a global brand available in more than 95 million homes in the US and 303 million households in 190 markets internationally. A destination online, TLC.com offers in-depth fan sites and exclusive original video content. Fans can also interact with TLC through social media on Facebook, Instagram, Pinterest and @TLC on Twitter as well as On Demand services, YouTube and mobile platforms. TLC is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the world's #1 pay-TV programmer reaching 3 billion cumulative subscribers in 220 countries and territories.