"The Fashion Fund" Available Now on Amazon Video

The 10-episode season will be released weekly in the U.S., and available free of charge to all Amazon customers

In conjunction with the season premiere, Amazon Fashion will showcase collections from designers featured on the show

The docu-series features Anna Wintour, Diane von Furstenberg, Steven Kolb and the entire 2015 CFDA/Vogue Fashion Fund selection committee

SEATTLE -- Feb. 25, 2016 -- (NASDAQ:AMZN) -- Amazon today announced that The Fashion Fund, an Amazon Unscripted Series, is now available for all Amazon customers in the U.S. The series follows the process of selecting designers for the CFDA/Vogue Fashion Fund, led by Vogue's Anna Wintour and CFDA Chairman Diane von Furstenberg. The Fashion Fund is ad-supported and available free of charge to all Amazon customers via the Amazon Video app for TVs, connected devices including Fire TV, and mobile devices or online at Amazon.com/fashionfund.

Each year, 10 promising designers are nominated by the Fashion Fund committee and compete in a four-month-long competition to win a cash prize and a mentorship from an industry professional, with the goal of further developing their business. Produced by Condé Nast Entertainment and Break Thru Films, season three of The Fashion Fund takes viewers inside the 2015 competition.

In conjunction with the premiere of The Fashion Fund, Amazon Fashion will launch a content-rich, dedicated retail experience for customers to shop a curated selection of the Spring 2016 collections of this year's designers all in one place, for the first time, at Amazon.com/fashionfundshop.

"We are thrilled to launch The Fashion Fund on Amazon Video, and to work with fashion icons Diane von Furstenberg and Anna Wintour," said Michael Paull, Vice President, Digital Video, Amazon. "We're going to continue to push the boundaries with our original content and look forward to bringing our customers even more exciting shows to watch."

"Collaborating with Amazon enabled us to truly innovate and add a retail experience to The Fashion Fund, which will delight viewers," said Dawn Ostroff, president of Condé Nast Entertainment. "CNE is a true next-generation studio, working with the best companies to deliver the most compelling, immersive storytelling experiences to our audiences, and Amazon, home to some of the best content, is the perfect match for this series."

New episodes of the weekly, 10-episode, half-hour season of The Fashion Fund will be available Thursdays.

The Fashion Fund features the 2015 CFDA/Vogue Fashion Fund selection committee: Anna Wintour (Vogue), Diane von Furstenberg (CFDA, DVF Studio, LLC), Steven Kolb (CFDA), Ken Downing (Neiman Marcus), Mark Holgate (Vogue), Jeffrey Kalinsky (Jeffrey New York, Nordstrom), Reed Krakoff, Jenna Lyons (J.Crew), Andrew Rosen (Theory) and Marcus Wainwright & David Neville (rag & bone), as well as the 2015 finalists: Scott Studenberg and John Targon (Baja East), Matt Baldwin (Baldwin), Aurora James (Brother Vellies), Brad Schmidt and Raul Arevalo (Cadet), Chris Gelinas (CG), Becca McCharen (Chromat), David Hart (David Hart & Co.), Rio Uribe (Gypsy Sport), Jonathan Simkhai and Thaddeus O'Neil. Executive Producers are Ricki Stern, Annie Sundberg, Dawn Ostroff, Michael Klein, Christiane Mack and Joe LaBracio.

About the CFDA/Vogue Fashion Fund

The CFDA/Vogue Fashion Fund was established in 2003 to help emerging American design talent find continued success in the business of fashion. With growing industry support, the prize was raised to $400,000 for the winner and $150,000 to the two runners-up in 2015. It is expected that the awards will be used to further develop each designer's business in such areas as marketing, public relations, production and sales. In addition to the cash prizes, the award also includes mentorship from an esteemed group of industry professionals whose expertise is tailored to the designers' needs and future goals. Past mentors include Howard Socol, Rose Marie Bravo, Millard "Mickey" Drexler, Mark Lee, Maureen Chiquet and Domenico de Sole.

Since its inception, the program has granted $5.2 million to over 30 design companies, including winners Brother Vellies, Gypsy Sport, Jonathan Simkhai, Paul Andrew, Public School, The Elder Statesman, Altuzarra, Billy Reid, Sophie Theallet, Alexander Wang, Rogan, and Proenza Schouler and runners-up Eva Fehren, Ryan Roche, Marc Alary, Juan Carlos Obando, Jennifer Meyer, Tabitha Simmons, Pamela Love, Creatures of the Wind, Eddie Borgo, Prabal Gurung, Monique Pe�an, Patrik Ervell, Albertus Swanepoel, Vena Cava, Philip Crangi, 3.1 Phillip Lim, Rodarte, Thakoon, Thom Browne, Derek Lam, and Alexandre Plokhov.

In 2007, the CFDA/Vogue Fashion Fund created a separate Business Advisory Committee to review the applications of the ten CVFF Finalists (independently of the Selection Committee) with the intent of providing a more focused business perspective and targeted feedback on the designers' future potential in the business. The Business Advisory Committee will also be available to the seven finalists (who are not chosen as a winner / runner-up) as an on-going resource for mentoring, questions & answers and guidance.

About Amazon Video

Amazon Video offers customers unlimited access to tens of thousands of movies and TV episodes, including award-winning Amazon Original Series, through Amazon Prime; monthly subscriptions to SHOWTIME, STARZ, and more; and hundreds of thousands of titles including new-release movies and current TV shows for rent or purchase.

The entire range of selection can be instantly accessed through the Amazon Video app on TVs, streaming media players, mobile devices, Amazon Fire TV, Fire TV Stick, and Fire tablets, or online at Amazon.com/amazonvideo. For a list of all Amazon Video compatible devices visit www.amazon.com/howtostream.

Prime Video, included in Amazon Prime, enables Prime members to enjoy binge-worthy TV shows including Amazon Original Series airing now such as the multi-Golden Globe award-winning series from Roman Coppola and Jason Schwartzman, Mozart in the Jungle, the multi-Golden Globe award-winning and Emmy award-winning series Transparent, the breakout hit The Man in the High Castle, based on Philip K. Dick's novel, the hour-long drama Bosch, based on Michael Connelly's best-selling books, and the comedy created by and starring Rob Delaney and Sharon Horgan, Catastrophe. In 2015 Amazon released its first Original Movie, Chi-Raq, from critically acclaimed filmmaker Spike Lee. Chi-Raq is a modern day adaptation of the ancient Greek play "Lysistrata" by Aristophanes starring Nick Cannon, Wesley Snipes, Jennifer Hudson, Teyonah Parris, D.B. Sweeney, Harry Lennix, Steve Harris, Angela Bassett with John Cusack and Samuel L. Jackson. Chi-Raq is now available for Prime members to stream exclusively. Next up, Amazon will release director Benjamin Dickinson's Creative Control in theaters on March 11, 2016.

In addition to original series and movies, Prime members have access to favorites like The Sopranos, True Blood and Girls, and popular primetime series including 24, Downton Abbey, Extant, Falling Skies, Grimm, Hannibal, Justified, Orphan Black, Teen Wolf, The Americans, and Under the Dome. Prime members also have access to a collection of kids shows now airing including Amazon Original Series Just Add Magic, Gortimer Gibbon's Life on Normal Street and the Annecy, Annie and multi-Emmy award-winning Tumble Leaf, as well as popular shows from Nickelodeon and Nick Jr. including SpongeBob SquarePants, Dora the Explorer, Team Umizoomi, and Blue's Clues. Customers who are not already Prime members can sign up for a free trial at www.amazon.com/primevideo.

About Amazon Fashion, Shopbop, East Dane, and MyHabit

Amazon's portfolio of fashion sites - Amazon Fashion, Shopbop, East Dane, and MyHabit - offers the newest and most-wanted pieces of the season, along with the classics and basics that make up the foundation of every wardrobe. Amazon Fashion, a fast-growing division of Seattle-based Amazon.com, Inc. (NASDAQ:AMZN), is a destination for head-to-toe style, offering clothing, shoes, and accessories from a wide range of iconic, designer, contemporary, and classic brands for men, women, and kids. Shopbop.com is the premier online shopping destination for modern style, offering women around the world a comprehensive, hand-picked selection of established and emerging designers. East Dane.com, brother site to Shopbop, is a global online shopping destination for men's apparel and accessories, featuring up-and-coming and leading brands. MyHabit is a membership-only sale site offering up to 60% off hand-picked selections for women, men, kids and home. Amazon Fashion, Shopbop, East Dane, and MyHabit offer Amazon Prime members unique benefits backed by Amazon's award-winning customer service.

About Amazon

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.