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[07/14/16 - 09:42 AM]
TLC's "A Baby Story: Live" Reaches New Heights
Said offering provides viewers with unedited, real-time views of a live birth using the Facebook Live platform.
[via press release from TLC]

TLC'S "A BABY STORY: LIVE" REACHES NEW HEIGHTS

Nine videos delivered 8+ hours of live content on TLCme Facebook page

TLC's A Baby Story: Live provides viewers with unedited, real-time views of a live birth using the Facebook Live platform. Beginning Saturday, July 9th at 10:15PMET, TLCme's Facebook page began broadcasting the network's second live birth with Angela's delivery, and after laboring an excruciating ten hours, she gave birth to Gabriella with the help of her husband and midwife. The nine videos have since garnered 279,969 views and have reached more than 3 million users on Facebook as users reacted, commented, and shared the videos. TLC will air a linear companion of the live stream on Tuesday, July 19th at 7:54PM ET.

"A Baby Story: Live is a great extension of TLC's promise to bring real, raw and emotional content to all of our platforms. Being on the ground for the event with the team to capture more than 8 hours of Facebook Live footage culminating in the miraculous moment of Baby Gabriella's birth was truly remarkable. It was incredibly heartwarming to see all the encouragement and positive feedback from viewers across North America," said Scott Lewers, Senior Vice President, Multi-Platform Programming & Digital Media, TLC.

ABOUT TLC

Offering remarkably relatable real-life stories without judgment, TLC shares everyday heart, humor, hope, and human connection with programming genres that include fascinating families, heartwarming transformations, and life's milestone moments. In 2016 to-date, TLC is the #10 ad-supported cable network in delivery among W25-54. TLC is a global brand available in more than 91million homes in the US and 332 million households in 192 countries and territories.

A destination online, TLC.com offers in-depth fan sites and exclusive original video content. Fans can also interact with TLC through social media on Facebook, Instagram, Pinterest and @TLC on Twitter as well as On Demand services, YouTube and mobile platforms. TLC is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the world's #1 pay-TV programmer reaching 3 billion cumulative viewers in 220 countries and territories.





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