[08/01/16 - 07:38 AM] Season Four of CNBC's "The Profit" Premieres Tuesday, August 23 at 10PM ET/PT Each of the eleven all-new, one-hour episodes will showcase serial entrepreneur and investor Marcus Lemonis, who puts his own money on the line to help save and grow struggling small businesses across the country.
[via press release from CNBC]
SEASON FOUR OF CNBC'S "THE PROFIT" PREMIERES TUESDAY, AUGUST 23 AT 10PM ET/PT
22 Businesses Saved and Over $35 Million Dollars Invested
Marcus Lemonis is Back to Rescue Eleven Small Businesses on the Brink of Collapse
ENGLEWOOD CLIFFS, N.J. - August 1, 2016 - CNBC's hit reality series, "The Profit," returns for season four on Tuesday, August 23 at 10pm ET/PT. Each of the eleven all-new, one-hour episodes will showcase serial entrepreneur and investor Marcus Lemonis, who puts his own money on the line to help save and grow struggling small businesses across the country.
The new crop of entrepreneurs will get a crash course in Marcus' famed "Three Ps": People, Process and Product. Before landing an investment from the multi-millionaire, the diverse group of fledgling business owners will have to hand over the reins and take Marcus's master class on how to run a business - passing the test could be the difference between turning a profit or shutting down.
The new businesses featured in season four include (*alphabetical order; air dates to be announced):
· Bowery Kitchen Supplies - New York, NY
· DiLascia - Los Angeles, CA
· Farrell's Ice Cream Parlour Restaurants - Orange County, CA
· Flex Watches - Los Angeles, CA
· Honest Foods Catering - Chicago, IL
· Murchison-Hume - Los Angeles, CA
· Pacific Hospitality Design, Inc. - Los Angeles, CA
· Pollos Al Carbon Los Gemelos, Inc.- Port Chester, NY
· Susana Monaco - New York, NY
· Tea2Go - Dallas, TX
· The Soup Market - Milwaukee, WI
Since "The Profit" first premiered, Marcus Lemonis, Chairman and CEO of Camping World and Good Sam Enterprises, has invested more than $35 million of his own money in the companies featured on the series. Lemonis' diverse portfolio includes: Mr. Green Tea, Sweet Pete's, Amazing Grapes, Simple Greek, Shuler's BBQ, Erika Cole by Raquel, Courage B, Precise Graphics, Bentley's Corner Barkery, Biren & Co, Inkkas Shoes, among others.
In each one-hour episode of "The Profit," Lemonis makes an offer that's impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he'll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.
To learn more about "The Profit," visit: theprofit.cnbc.com. Like us on Facebook: https://www.facebook.com/TheProfitCNBC/ and follow us on Twitter: @TheProfitCNBC #TheProfit.
"The Profit" is produced for CNBC by Machete Productions with Amber Mazzola serving as executive producer. Jim Ackerman and Luke Bauer are the executive producers for CNBC.
With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD, CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to approximately 385 million homes worldwide, including more than 95 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.
CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms including: CNBC.com; CNBC PRO, the premium, integrated desktop/mobile service that provides live access to CNBC programming, exclusive video content and global market data and analysis; a suite of CNBC mobile products including the CNBC Apps for iOS, Android and Windows devices; and additional products such as the CNBC App for the Apple Watch and Apple TV.
For more information about NBCUniversal, please visit http://www.NBCUniversal.com.
About Machete Productions:
Founded in 2011, Machete Productions is the brainchild of Emmy-nominated Executive Producer Amber Mazzola. Since its formation, Amber and Machete have produced the first unscripted series under the CNBC prime banner, "Treasure Detectives," and then went on to produce The Profit, the #1 original series on CNBC now in its fourth season. Machete also produces the hit series, "WAGS" for sister network E! currently in its second season as well as new spin-off WAGS: Miami.