VH1 GREENLIGHTS "MARTHA & SNOOP'S DINNER PARTY" SLATED TO PREMIERE THIS FALL

MARTHA STEWART AND SNOOP DOGG HOST THEIR FRIENDS FOR A WEEKLY TELEVISED DINNER PARTY

(New York, NY) August 8, 2016 - VH1, in partnership with Sequential Brands Group, MERRY JANE and 495 Productions, today announced a new weekly series featuring Martha Stewart and Snoop Dogg teaming together to throw a dinner party that will be the hottest ticket in town. Each will invite celebrity friends over for a half-baked evening of cocktails, cooking, conversation, and fun where nothing is off limits. "Martha & Snoop's Dinner Party" (working title) will premiere this Fall on VH1.

The unlikely pair, who most recently were on ABC's "100,000 Pyramid", have quite a storied history that includes joint appearances on Martha's talk show and the famed Justin Bieber Comedy Central Roast among others. "Martha & Snoop's Dinner Party" marks their first co-starring project.

The show was created and is executive produced by Stewart & Kim Miller Olko for Sequential Brands Group (NASQUE: SQBG), Snoop Dogg & Ted Chung for MERRY JANE (MERRYJANE.com) and SallyAnn Salsano for 495 Productions. Nina L. Diaz, Trevor Rose, Paul Ricci, Fernando Mills and Paula Aranda will executive produce for VH1.

"At our dinner party, we will exemplify America's fascination with food, entertaining and celebrity. 'Martha & Snoop's Dinner Party' will redesign the traditional food competition shows in a new, different and very funny way," said Stewart.

"My homegirl, Martha and I have a special bond that goes back. We're gonna be cooking, drinking and having a good time with our exclusive friends. Can't wait for you to see how we roll together!" said Snoop Dogg.

"We're thrilled to partner with Martha Stewart and Snoop Dogg, two of pop culture's biggest icons," said VH1 and Logo President Chris McCarthy. "Good parties are filled with fun, food and unexpected guests. Wait til you see what happens at 'Martha and Snoop's Dinner Party'; it will be unforgettable."

Martha Stewart is an Emmy Award-winning television show host, entrepreneur, bestselling author of over 85 books, and a trusted lifestyle expert and teacher. Martha Stewart reaches approximately 100 million consumers each month across all her media and merchandising platforms and her branded products, which have a growing retail presence in thousands of locations, can be found in over 70 million households.

Snoop Dogg recently released his 14th studio album, COOLAID, featuring the hit single "Kush Ups" with Wiz Khalifa. Selling more than 35 million albums worldwide, Snoop has reigned for more than two decades as an unparalleled musical force and has raised the bar as an entertainer and globally recognized innovator. As a trendsetter of pop culture, Snoop's ventures include: (a) multiple music/film/TV deals, (b) his WestFestTV YouTube channel, where his wildly popular "GGN News" series appears weekly and (c), most recently, being at the forefront of the global cannabis revolution with businesses such as the premiere media platform MERRY JANE.com, 'Leafs By Snoop' product line, and Casa Verde Capital.

ABOUT 495 PRODUCTIONS

SallyAnn Salsano is the founder and creative force behind the 495 Productions team. Since its launch in 2006, 495's creative team has specialized in developing programs that entertain viewers while keeping them glued to their screens. 495 became known throughout the world thanks to its record breaking, "Jersey Shore" which premiered on MTV in December of 2009 and instantly became a global pop-culture phenomenon. Some of 495's additional hit shows include: the syndicated daytime talk show "The Real," CMT's highest rated show ever "Party Down South," "Blue Collar Millionaires" (CNBC), "Tattoo Nightmares" (Spike), "Mother/Daughter Experiment: Celebrity Edition," (Lifetime), "Snooki & JWOWW" (MTV), "Disaster Date" (MTV), "Tattoos After Dark" (Oxygen), "Repo Games" (Spike) , "Wedding Wars" (VH1), several seasons of HGTV's #1 rated show "Design Star," Oxygen's #1 rated show "Dance Your Ass Off," "A Shot At Love" (MTV), "Tool Academy" (VH1), and many others. In March 2014 it was announced that FremantleMedia acquired a majority stake in 495 Productions.

ABOUT SEQUENTIAL BRANDS GROUP, INC.

Sequential Brands Group, Inc. (NASDAQ:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the lifestyle, fashion, active, and home categories, which includes the Martha Stewart media and merchandising properties. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential's website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

ABOUT MERRY JANE

MERRY JANE is the forefront media platform at the crossroads of pop culture, business, politics, health, and the new generation of sophisticated cannabis culture for all. Through engaging editorials, original videos and live events, MERRY JANE highlights the culture of this global lifestyle with groundbreaking news, cross-platform media network, and interactive tools to explore this new frontier.

ABOUT VH1

VH1 is the dominant pop culture brand for adults 18-34, creating their pop culture today while celebrating the pop culture of their past. VH1 is available in 93 million households in the U.S. VH1 also has an array of digital channels and services including the VH1 App, VH1.com and @VH1, the hub for all things music and pop culture. Fans may also access current and retro VH1 programming via the VH1 App, the network's three-in-one video, new form content and co-viewing app, available for free on iOS and Android platforms. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.