Amazon Greenlights "American Playboy: The Hugh Hefner Story" for Prime Video

The Amazon Original Series draws from unprecedented access to more than 17,000 hours of footage and over 2,600 scrapbooks from Hefner's personal archives, chronicling the life of an American icon and the history of the brand he created

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SEATTLE - Aug. 11, 2016 - (NASDAQ: AMZN) - Amazon today announced it has greenlit the Amazon Original Series American Playboy: The Hugh Hefner Story. The docuseries combines archival footage, interviews and cinematic reenactments to tell the story of Playboy magazine's charismatic founder Hugh Hefner and his impact on global culture and history. The 13-episode season will premiere exclusively on Amazon Prime Video in the US, UK, Germany, Austria and Japan in 2017, and be available via the Amazon Video app for TVs, connected devices including Fire TV, mobile devices and online at Amazon.com/originals. For a list of all Amazon Video compatible devices, visit www.amazon.com/howtostream.

Produced by Stephen David Entertainment and Alta Loma Entertainment, American Playboy begins in post-war America and takes us through the launch of Playboy magazine in 1953 and the next six decades of Hefner's life and career. As he built his empire, Hefner became both a social justice advocate and a target of the conservative movement, battling with the FBI and J. Edgar Hoover while becoming an outspoken defender of civil rights. With unprecedented access to more than 17,000 hours of never-before-seen footage from the Playboy archives and Hefner's personal scrapbooks (which number more than 2,600 and constitute a Guinness World Record), American Playboy will be the Hugh Hefner story in his own words. The 90-year-old Hefner has been deeply involved in the development and production of American Playboy, imbuing the series with rich first-person accounts and never-before-told stories.

"Although Hugh Hefner is an iconic figure known worldwide, most people may not be aware of the impact he has had on some of this country's most important social revolutions," said Conrad Riggs, Head of Unscripted, Amazon Studios. "We are excited to bring Prime members the untold story of Mr. Hefner's remarkable life and his contributions to modern American history."

"It has been a long road in finding the right partners to tell the full story of Playboy as it has unfolded over these past 63 years, and I believe we have found them in the collaborative team of Stephen David Entertainment and Amazon," said Hugh Hefner. "I'm pleased that this docuseries will shed light on what has been an incredible journey and the voice Playboy has had in the discussion of our ever-changing culture. Just as importantly, my hope is that it will inspire others to pursue their dreams."

"To say that Hugh Hefner has lived a 'full life' is an incredible understatement," said Stephen David, Executive Producer and president of Stephen David Entertainment. "Hefner created more than a magazine - Playboy became a thrilling lifestyle, one that Hef has embodied for the better half of a century. Bringing Hef's world to life has been an adventure for SDE, and we cannot wait to share it with Prime members."

American Playboy: The Hugh Hefner Story is produced by the Emmy Award-winning Stephen David Entertainment and Alta Loma Entertainment and executive produced by Stephen David (The Men Who Built America, The World Wars, The Making of the Mob, The American West), Peter Jaysen (You Me Her) and Dick Rosenzweig (The House Bunny, The Playboy Club) with co-executive producers Shirley Escott (Shadow of Doubt, The Making of the Mob: New York) and Tim Kelly (NASCAR: The Rise of American Speed, American Genius).

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About Alta Loma Entertainment

Alta Loma Entertainment is a wholly owned subsidiary of Playboy Enterprises, Inc., a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company developed the successful series You Me Her, which has been picked up for three seasons by DirecTV's Audience channel. Playboy is one of the most recognized and popular consumer brands in the world. The company publishes Playboy magazine in the United States and licenses foreign editions of Playboy around the world; operates Playboy.com, a leading men's lifestyle and entertainment site; and creates content for distribution via feature films, television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries, as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit www.PlayboyEnterprises.com.

About Stephen David Entertainment

Stephen David Entertainment (SDE) - a Banijay Group Company - is an Emmy Award-winning, New York-based production company. SDE counts The Men Who Built America, The World Wars, The American West and The Making of the Mob franchise among its popular, hybrid documentary series. In the six years since its inception, SDE has developed numerous docudrama mini-series and select scripted projects, utilizing high-end production techniques and cutting-edge VFX.