or


[08/19/16 - 10:07 AM]
Lifetime(R)'s Broad Focus(R) Launches Mini-Movies by Acclaimed Female Directors/Writers/Producers
"The Lady Cave" will kick things off this Saturday, August 20.

[via press release from Lifetime]

LIFETIME(R)'S BROAD FOCUS(R) LAUNCHES MINI-MOVIES BY ACCLAIMED FEMALE DIRECTORS/WRITERS/PRODUCERS

INAUGURAL MINI-MOVIE "THE LADY CAVE" WITH LA-Z-BOY DIRECTED BY LAURA TERRUSO PREMIERES SATURDAY, AUGUST 20

New York, NY, August 19, 2016 - Lifetime(R)'s BROAD FOCUS(R) initiative, a global effort at A+E Networks to develop entertainment's future creative talent and provide women with opportunities to write, develop, produce and direct content for the company, is set to premiere the first BROAD FOCUS Mini-Movie, The Lady Cave in partnership with La-Z-Boy Furniture Galleries.

The Lady Cave is directed by the talented Laura Terruso (directing credit) and is part of a larger La-Z-Boy campaign to align their brand with a female-focused brand and audience. The branded piece organically highlights the stylish La-Z-Boy furniture within the context of the mini-movie plot, centered around a mom who has a secret "lady cave" to escape her chaotic household. In the mini-movie she introduces her friend to the "lady cave," a beautiful and relaxing sanctuary designed with a wide assortment of La-Z-Boy home furnishings.

David DeSocio, SVP, Ad Sales partnerships, said: "We are pleased that advertisers are seeing the value in BROAD FOCUS and supporting women in the commercial space."

Amy Baker, EVP, Ad Sales, Lifetime, LMN & FYI, said: "Under the BROAD FOCUS umbrella, the mini-movie initiative not only celebrates the Lifetime TV movie genre that we are so known for, but it also gives us a fantastic platform to showcase talented female directors, producers and writers in partnership with smart brands such as La-Z-Boy, who want to truly engage with a wide yet targeted and powerful female audience."

"Lifetime and its BROAD FOCUS initiative aligns with our target female audience, and provides her with a unique opportunity to engage with the La-Z-Boy brand," said Doug Collier, Chief Marketing Officer at La-Z-Boy. "We are very focused on educating consumers about the wide selection of great looking furniture we have to offer, and the 'Lady Cave' provides just a glimpse of the array of beautiful stationary sofas, chairs, tables and more within our portfolio."

The Lady Cave, a 2:20 Mini-movie will be hosted and introduced by Terruso. The film is produced by Tangerine Entertainment, who focus on developing female writers/ producers/directors. The Mini-Movie will be promoted across A+E Networks' social platforms, and will air within four prime time spots across A+E Networks' female-focused brands including Lifetime (Boy in the Attic; Unwanted Guest) and LMN (It Had To Be You; Center Stage III).

ABOUT BROAD FOCUS

Further positioning Lifetime as the industry leader in hiring and supporting women in creative roles, Broad Focus is a movement to identify and develop entertainment's best and up-and-coming creative talent with a specific lens dedicated to developing content dedicated to the female experience. The initiative's mission is to encourage and cultivate women's talent in media, scout content leaders who are creating the best female-focused stories for television and advocate and raise awareness about the need for more women in influential content making roles throughout the media landscape.

ABOUT LIFETIME

Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies. As a result of the network's aggressive programming strategy that has doubled the hours of its original programming, in 2014 the network reached its strongest ranking among the key Women 18-49 demo in six years and its youngest median age in 18 years. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation. A+E Networks Official Press Site: http://press.aenetworks.com.

ABOUT LA-Z-BOY

Headquartered in Monroe, Mich., La-Z-Boy has been producing some of the world's most comfortable furniture for nearly 90 years. The company manufactures a full line of comfortable products for the living room and family room, including the company's world-famous recliners, reclining sofas and love seats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated (NYSE: LZB), one of the world's leading residential furniture producers, marketing furniture for every room of the home. "Live Life Comfortably."

ABOUT TANGERINE ENTERTAINMENT

Tangerine Entertainment is a film production company focusing on commercially viable, critically acclaimed stories for all audiences, with an emphasis on female filmmakers and strong roles for women. Tangerine has a clear and specific agenda aimed at increasing the presence of smart, complex women both behind and in front of the camera.





  [august 2016]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[04/25/24 - 11:31 AM]
Netflix Greenlights Leanne Morgan Scripted Comedy from Co-Creator Chuck Lorre
Additionally, Morgan will do two stand-up specials for Netflix.

[04/25/24 - 11:01 AM]
Netflix & Shondaland Announce New "Bridgerton" Season 3 Product Collections & Brand Collaborations
In celebration of its upcoming Season 3 premiere, Netflix and Shondaland are announcing new product collections with leading lifestyle brands that speak to the essence of the Bridgerton universe and the underpinnings of the romantic Regency era releasing this spring.

[04/25/24 - 10:37 AM]
ABC's "Will Trent" Continues Momentum as Series Logs Highest Total Viewer Audience to Date and Highest Adults 18-49 Rating in Over a Year
After 35 days of viewing on ABC, Hulu and digital platforms, "Will Trent" continues its ratings climb in episode three of season two, growing to 11.23 million Total Viewers and marking its highest multiplatform telecast to date.

[04/25/24 - 10:07 AM]
Video: "Prom Dates" - Official Trailer - Hulu
"Prom Dates" follows best friends Jess and Hannah, who made a pact at 13 to have the perfect senior prom.

[04/25/24 - 10:02 AM]
HGTV Picks-Up New Season of Popular Hawaii-Based Series "Renovation Aloha"
The new season is slated to premiere in 2025.

[04/25/24 - 10:01 AM]
Video: Paramount+ Debuts Official Trailer and Key Art for Third Season of "Mayor of Kingstown"
In season three, a series of explosions rock Kingstown and its citizens, as a new face of the Russian mob sets up shop in the city, and a drug war rages inside and outside prison walls.

[04/25/24 - 10:00 AM]
The CW Network Enters Exclusive Multi-Year Agreement to Air Miss USA and Miss Teen USA Pageants
The 73rd Miss USA Pageant will air live on Sunday, August 4 while the companion pageant, Miss Teen USA, will air live on Thursday, August 1.

[04/25/24 - 09:29 AM]
The Brenner Brothers Are Back with a Sequel This Holiday Season on Hallmark Channel!
Paul Campbell, Tyler Hynes, Andrew Walker and Margaret Colin reprise their roles in the all-new sequel to "Three Wise Men and a Baby" - the #1 most-watched original movie premiere of 2022.

[04/25/24 - 09:01 AM]
The History Channel to Premiere Two-Night Event "The Great War" Executive Produced by Robin Roberts on May 27
The documentary series is told through dramatic narrative sequences, insightful interviews and contemporary scholarship, and dynamic archival footage.

[04/25/24 - 09:01 AM]
Video: "Clipped" - Official Trailer - Laurence Fishburne, Jacki Weaver, Cleopatra Coleman, Ed O'Neill - FX
The scandalous story of LA's other basketball team.

[04/25/24 - 09:01 AM]
Video: Apple TV+ Debuts Trailer for the New Documentary Series "Hollywood Con Queen," Featuring the Unbelievable Story of One of Hollywood's Biggest Scams, Premiering Globally May 8
"Hollywood Con Queen" hails from Emmy winner Chris Smith and Library Films.

[04/25/24 - 08:30 AM]
CBS Renews Drama "The Equalizer" for the 2024-2025 Broadcast Season
It is a top 10 primetime broadcast drama, ranking #8 overall season-to-date with 7.89 million viewers, according to Nielsen Most Current Data.

[04/25/24 - 08:01 AM]
Paramount+ Announces New Docuseries "Lolla: The Story of Lollapalooza" to Premiere May 21
Directed by the multi-Emmy nominated Michael John Warren and executive produced by multi-Emmy nominees James Lee Hernandez and Brian Lazarte, the three-part series made its triumphant world premiere at the 2024 Sundance Film Festival.

[04/25/24 - 08:00 AM]
Lights, Camera... "Action"! The High-Octane Documentary Series Makes Its Streaming Debut on Peacock on April 26
The new series features the real lives behind some of Hollywood's top stunt performers, including behind-the-scenes footage of Universal Pictures' The Fall Guy (in theaters May 3).

[04/25/24 - 05:00 AM]
Entertainment Icon Reba McEntire to Host the 59th Academy of Country Music Awards
The 16-time ACM Award-winning host will also take center stage to perform new music, in addition to helming country music's longest-running awards show.