TRAVEL CHANNEL PICKS UP MORE WATER-THEMED SHOWS
Network's 'Dive Into Summer' Programming Event Huge Success
NEW YORK (August 24, 2016) - Nearly 10 million viewers soaked in Travel Channel's water-themed programming during its "Dive Into Summer" event - growing the network's Sunday P25-54 prime time ratings more than 33 percent over the prior year. The eight-week event premiered episodes from Sunday, June 19 through Sunday, August 7. Network execs just pulled the trigger on 26 additional episodes in this genre that focus on sunny beach destinations, waterslides and off-the-beaten path escapes. Series renewals include "Xtreme Waterparks" and "Top Secret Swimming Holes." The network also will expand its "Top Secret" franchise to include new shows "Top Secret Waterfalls" and "Top Secret Beaches." In addition, Travel Channel's 2017 slate will include two "Beachin' RV" specials, featuring vintage campers made especially for seaside adventures.
"'Dive Into Summer' taps into our passion for water-based travel and entertainment," said Courtney White, senior vice president, programming, Travel Channel. "Everyone loves these exhilarating series that provide fantasy, fun, thrills and escape."
ABOUT TRAVEL CHANNEL
For virtual and active travelers who want to go on a thrilling quest; taste other cultures; enjoy the mystery of the unexplored; get a dose of epic adventure or a splash of wacky fun; there is no better daily escape than Travel Channel. Reaching more than 89 million U.S. cable homes, Travel Channel is the world's leading travel media brand. Fans also can visit Travel Channel for more information or interact with other fans through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., Travel Channel is owned by Scripps Networks Interactive, Inc., which also owns and operates HGTV, DIY Network, Food Network, Cooking Channel and Great American Country.