"American Playboy: The Hugh Hefner Story" Launches Globally April 7 on Amazon Prime Video

Episode one will be available free of charge on Playboy.com on April 7 through April 13, and for all Amazon customers beginning April 7

Produced by the Emmy Award-winning Stephen David Entertainment and Alta Loma Entertainment, the Amazon Original Series draws from unprecedented access to Hefner's archive of thousands of hours of footage and his Guinness World Record-holding collection of over 2,900 scrapbooks

SEATTLE - Mar. 14, 2017 - (NASDAQ: AMZN) - The Amazon Original Series American Playboy: The Hugh Hefner Story will premiere on Amazon Prime Video in more than 200 countries and territories on Friday, April 7. The series tells the story of Playboy magazine's charismatic founder, Hugh Hefner, who set out to disrupt the status quo and created one of the most recognizable brands in history. The docuseries combines archival footage, pulling from thousands of hours from Hefner's personal archives; interviews with notable figures including Jesse Jackson, Gene Simmons and Bill Maher; and cinematic reenactments.

Episode one of American Playboy: The Hugh Hefner Story will be available free of charge on Playboy.com at playboy.com/americanplayboy on April 7 through April 13. The episode will also be made available for all Amazon customers on amazon.com/americanplayboy starting April 7.

Produced by the Emmy Award-winning Stephen David Entertainment and Alta Loma Entertainment, American Playboy begins in post-war America and takes us through the launch of Playboy magazine in 1953 and the next six decades of Hefner's life and career. As he built his empire, Hefner became both a social justice advocate and a target of the conservative movement while becoming an outspoken defender of civil rights, freedom of speech, gay rights and, of course, sexual freedom. The series is the result of unprecedented access to thousands of hours of never-before-seen footage from both Hefner's and the Playboy archives and Hefner's personal scrapbooks, which number more than 2,900 and constitute a Guinness World Record. The 90-year-old Hefner has been deeply involved in the development and production of American Playboy, imbuing the series with rich first-person accounts and never-before-told stories.

Prime members will be able to stream all 10 episodes of the docuseries via the Amazon Prime Video app for TVs, connected devices including Fire TV, mobile devices and online at amazon.com/americanplayboy. Members can also download the series to mobile devices for offline viewing at no additional cost to their membership. American Playboy will be a global release and available on Amazon Prime Video for members to watch via the Prime Video app or online at PrimeVideo.com in more than 200 countries and territories.

"At a time when civil rights are more in the news than ever, Prime members will be delighted to learn more about the Playboy brand and its contributions in that area," said Conrad Riggs, Head of Unscripted, Amazon Originals. "This series will offer the unprecedented, behind-the-scenes story of Hefner's life and his fight to protect and advance essential American rights, including free speech."

American Playboy: The Hugh Hefner Story is produced by the Emmy award-winning Stephen David Entertainment, a Banijay Group company, and Playboy Enterprises' production company Alta Loma Entertainment, and executive produced by Stephen David (The Men Who Built America, The World Wars, The Making of the Mob, The American West), Peter Jaysen (You Me Her, Fired Up, Dateline NBC) and longtime Playboy executive Dick Rosenzweig (The House Bunny, The Playboy Club) with co-executive producers Shirley Escott (Shadow of Doubt, The Making of the Mob: New York) and Tim Kelly (NASCAR: The Rise of American Speed, American Genius).

Customers who are not already Prime members can sign up for a free trial at www.amazon.com/prime. For a list of all Amazon Video compatible devices, visit www.amazon.com/howtostream.

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About Stephen David Entertainment

Stephen David Entertainment (SDE) - a Banijay Group Company - is an Emmy(R) Award-winning, New York-based production company. SDE counts The Men Who Built America, The World Wars and The Making of the Mob: New York among its popular, hybrid documentary series. In the six years since its inception, SDE has developed numerous docudrama mini-series and select scripted projects, utilizing high-end production techniques and cutting-edge VFX. In 2014 and 2015, SDE was named to Realscreen's Global 100 list of top production companies. SDE's upcoming productions include American Playboy: The Hugh Hefner Story and Frontiersmen.

About Alta Loma Entertainment

Alta Loma Entertainment is a wholly owned subsidiary of Playboy Enterprises, Inc., a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company developed the successful series You Me Her, which has been picked up for three seasons by DirecTV's Audience channel. Other credits include E!'s The Girls Next Door, NBC's The Playboy Club, Columbia Picture's The House Bunny, and the documentaries Why Be Good: Sexuality & Censorship in Early Cinema and Gangland: Bullets Over Hollywood. Playboy is one of the most recognized and popular consumer brands in the world. The company publishes Playboy magazine in the United States and licenses foreign editions of Playboy around the world; operates Playboy.com, a leading men's lifestyle and entertainment site; and creates content for distribution via feature films, television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries, as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit www.PlayboyEnterprises.com.