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OUTDOOR LIFESTYLES DRIVE DOUBLE-DIGIT RATINGS GROWTH
ON GREAT AMERICAN COUNTRY
GAC Performance Highlights
Prime ratings among P25-54 currently up 21 percent for 1Q17
More than 6 million viewers every month
Ten consecutive months of ratings growth from April 2016-January 2017
NEW YORK [March 22, 2017] Outdoor lifestyles helped Great American Country (GAC) deliver its highest-rated year since 2007 among viewers A25-54 in primetime. To build on that success in 2017, the network will deliver 254 hours of programming that focus on road trips, RV living and cool cabins. GAC's online offerings, part of the Scripps Lifestyles Studios, include fun ideas for outdoor activities, such as tailgating. They also expand on the network's popular Americana themes.
GAC series, such as Living Alaska, will showcase what it's like to live in the remote beauty of the Alaskan wilderness, while new series Log Cabin Kings, premiering in October, will follow master artisans who craft log homes and then ship them all around the world to be reconstructed wherever their clients want. The network also continues to explore life on the open road with more episodes of Going RV, which follows families who want to enjoy the quintessential American road trip.
GAC also triggered more episodes of its highest-rated show, Emmy-nominated Flea Market Flip, starring design enthusiast and Good Morning America co-host Lara Spencer. The hit series features two teams that compete to repurpose flea market finds for a profit.
And, of course, GAC features all of the country music programming that America loves.
"Great American Country enjoyed a solid ratings performance in 2016, where we saw double-digit ratings growth," said Allison Page, General Manager, U.S. Programming and Development for HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country. "Families who are out there enjoying the great outdoors attract a big audience."
ABOUT GREAT AMERICAN COUNTRY
Great American Country delivers lifestyle programming in more than 56 million U.S. households for viewers who want to enjoy the simple life and celebrate the great outdoors. Fans can find out more about Great American Country by using the "Find Us" section on gactv.com. Headquartered in Knoxville, Tennessee, Great American Country is owned by Scripps Networks Interactive, Inc., which also owns and operates HGTV, Food Network, Travel Channel, DIY Network and Cooking Channel.
ABOUT SCRIPPS LIFESTYLE STUDIOS
Launched in December 2015, Scripps Lifestyle Studios is a digital business division of Scripps Networks Interactive, created to drive digital content innovation and advertising solutions. In 2016, Scripps Lifestyle Studios delivered over 5 billion total video views across various digital platforms and has achieved an average of 812 million video views and 356 million visitors across its platforms in the early months of 2017. Combining the digital content operations of HGTV, Food Network, Travel Channel, Cooking Channel, DIY Network, Great American Country, and Food.com, this full service editorial unit spearheads development of compelling lifestyle experiences across social media, apps, websites, third party offerings, and more. Scripps Lifestyle Studios operates physical locations through the Food Network Kitchen in New York and the HGTV Studio in Knoxville, Tennessee. For more information, visit www.scrippslifestylestudios.com.
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