or


[03/29/17 - 11:32 AM]
NBC Olympics and Snap Inc. Expand Partnership to Bring 2018 Olympic Winter Games Coverage to Snapchatters in the U.S.
NBC Olympics will work with BuzzFeed to co-produce the Publisher Stories.

[via press release from NBC]

NBC OLYMPICS AND SNAP INC. EXPAND PARTNERSHIP TO BRING 2018 OLYMPIC WINTER GAMES COVERAGE TO SNAPCHATTERS IN THE U.S.

NBC Ad Sales to Offer Exclusive Advertising Opportunities Available Across Snapchat Discover and Creative Tools, including Snap Ads, Geofilters and Lenses

STAMFORD, Conn. - March 29, 2017 - NBC Olympics and Snap Inc. will partner to bring unique Olympic Winter Games coverage from PyeongChang, South Korea, to Snapchatters in the United States next February, including NBC Olympic coverage via daily "Our Stories" and "Publisher Stories" available in Snapchat Discover. NBC Olympics will work with BuzzFeed to co-produce the Publisher Stories.

Through this partnership, sales packages will include not only the Snap Ad slots that will run within Our Stories and Publisher Stories, but also opportunities to purchase national Geofilters and Lenses in the U.S.

Today's announcement follows last year's successful partnership around the 2016 Rio Olympics, which included daily Our Stories and an NBC Rio Publisher Story, the latter also co-produced with BuzzFeed. Nearly 35 million Snapchatters in the U.S. consumed NBC's Rio Olympic coverage on Snapchat, totaling over 230 million minutes of consumed content. The vast majority of the consumption was from Snapchatters under age 35.

"Snapchat is an incredibly dynamic platform, offering unique coverage opportunities that allowed us to extend the broad reach of the Olympics during the Rio Games, especially engaging young fans," said Gary Zenkel, President, NBC Olympics. "With Snapchat's continually evolving platform, and with the expertise our partners at BuzzFeed have of creating relatable, sharable content, we are looking forward to bringing the depth and quality of this coverage to the next level for our audience and advertisers at the 2018 Winter Olympics."

"We're excited to once again work with NBC to create a unique Olympic experience on Snapchat and help build the next generation of fans through immersive, mobile first content," said Ben Schwerin, VP Partnerships at Snap Inc. "Advertisers will also be offered adjacency to premium video content and creative tools that bring them into our community's conversations."

The Our Story coverage, which will be available for all Snapchatters in the U.S. to view, will include behind-the-scenes and fan moments submitted by Snapchatters on the ground in PyeongChang and curated by Snapchat to capture the experience and excitement of attending this global event. NBC Olympics coverage on Snapchat will also include clips from NBC's PyeongChang Olympic content, brand marks, logos, and more to bring viewers into the action.

The NBC Olympics Winter Games Publisher Stories will include content that covers all aspects of the Games, co-produced by a dedicated BuzzFeed team on the ground in PyeongChang. As an NBC Olympics' social partner for the Games, BuzzFeed will leverage NBC's access to athletes, as well as clips and shots from inside and outside PyeongChang Olympic venues, to bring Snapchatters a fresh, mobile-first look at the Games.

Both the Our Stories and Publisher Stories will be available on Snapchat throughout the Winter Games, as well as during select key dates leading up to February.

NBC's primetime coverage of the XXIII Olympic Winter Games from PyeongChang, South Korea, begins Thursday, February 8, 2018. The Opening Ceremony takes place on Friday, February 9, 2018.

About NBC Olympics

A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.





  [march 2017]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/23/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Claims Demo Crown with "Dateline"
The Peacock tops the evening among adults 18-49 while CBS is the most-watched broadcaster.

[09/22/17 - 01:09 PM]
TLC's Franchise Original "90 Day Fiance" Returns for Season 5 with New Couples and Outrageous International Love Stories
Couples spread across the globe begin the tumultuous and challenging journey to the altar in the brand-new season, premiering on Sunday, October 8.

[09/22/17 - 12:31 PM]
"Crisis on Earth-X" - Your First Look at This Season's Massive DCTV Crossover Is Here
To celebrate the announcement, artist Phil Jimenez was asked to create a custom comic book cover paying homage to DC's longtime annual comic book crossovers.

[09/22/17 - 12:00 PM]
"Star Trek: Discovery" Live After-Show "After Trek" Debuts This Sunday on CBS All Access
Matt Mira will host the series, while Sonequa Martin-Green, James Frain and Aaron Harberts will appear in the first episode.

[09/22/17 - 11:30 AM]
FOX Orders "Gordon Ramsay's 24 Hours to Hell & Back"
The new eight-episode series will feature Ramsay going through hell in order to bring failing restaurants back from the brink of disaster - all within 24 hours.

[09/22/17 - 10:52 AM]
Hallmark Channel Celebrates "Fall Harvest" with 5 New Original Movies
Highlights include "All of My Heart: Inn Love," the sequel to the 2015 film.

[09/22/17 - 10:05 AM]
"Fast N' Loud" Roars Back to Discovery with Brand-New Episodes on Monday, October 16th
Hot-rod hunter Richard Rawlings and his team of Monkeys are back for a bold new era at Gas Monkey Garage.

[09/22/17 - 09:00 AM]
Video: truTV Debuts Trailer for "At Home with Amy Sedaris"
Amy cordially invites you into her home, where she will show off diverse but necessary homemaking skills.

[09/22/17 - 08:32 AM]
Video: "Fuller House" Cast Looks Back on 30 Years
From new additions to the family to regrettable hairstyles, a lot has changed in the last 30 years.

[09/22/17 - 08:24 AM]
Thursday's Broadcast Ratings: FOX Pulls in Front with "Gotham," "Orville"
Said duo combines to take the adults 18-49 crown last night.

[09/22/17 - 08:16 AM]
FXX to Air Season One of "The Mick" Tomorrow, Saturday, Sept. 23, Beginning at 3:30 PM ET/PT
The series returns for its second season on Tuesday, September 26 at 9:00/8:00c.

[09/22/17 - 08:01 AM]
President Bill Clinton and James Patterson Upcoming Novel "The President Is Missing" to Be Adapted Into Series by Showtime(R)
In the book, President Clinton and Patterson tell the startling story of a sitting U.S. president's disappearance, with the level of detail that only someone who has held the office can know - generating a powerful, one-of-a-kind thriller.

[09/22/17 - 07:32 AM]
BBC America's "Queers" to Premiere Wednesday, October 11, on National Coming Out Day
All eight films will be available on October 12 on VOD, at BBCAmerica.com and on the BBC America App.

[09/22/17 - 05:01 AM]
It's Man Versus Machine as Production Begins on Season Three of Channel 4, AMC and Kudos' Acclaimed Drama Series, "Humans"
The eight-episode third season is slated to premiere next year.

[09/22/17 - 01:02 AM]
Daniel Mays, Sian Brooke and Sam Taylor Buck Confirmed as Further "Good Omens" Casting Revealed
The television adaptation of the best-selling novel by Neil Gaiman and Terry Pratchett began shooting in London this week.