[12/19/17 - 10:58 AM]
Comedy Central Announces New "Broad City" Capsule Collection with Wildfox - Proceeds to Benefit The Lesbian, Gay, Bisexual & Transgender Community Center
The collection will feature 22 styles, ranging from sporty crop tops to slouchy sweaters, inspired by "Broad City's" bold graphic style, created by Mike Perry, with winks at the character's antics.

[via press release from Comedy Central]


December 19, 2017 New York, NY - In celebration of its 4th season finale, Comedy Central proudly announces a capsule collection for Broad City and its new apparel partner Wildfox, the LA-based indie darling known for its retro-inspired collections and effortless yet edgy spirit. Wildfox is an ideal partner to express and extend the energetic irreverence and aesthetic of Broad City.

The collection will feature 22 styles, ranging from sporty crop tops to slouchy sweaters, inspired by Broad City's bold graphic style, created by Mike Perry, with winks at the character's antics.

Proceeds from two of the designs, the Yas Middie Tee and the Yas Yas Yas Sommers Sweater, will be donated to The Lesbian, Gay, Bisexual & Transgender Community Center in NYC, in acknowledgement and appreciation of the word "YAS"'s roots in drag queen culture and LGBT communities.

"We are extremely excited to have worked alongside Wildfox in creating the Broad City capsule collection. And we're thrilled to donate 100% of proceeds from the two styles featuring the word "YAS" to The Center. While "YAS" was popularized by our show, it has a long, rich history in drag queen culture and communities of queer teenagers of color. In celebrating The Center, we honor youth who've suffered and lost their lives just for being themselves." - Co-creators and co-stars of Broad City, Abbi Jacobson and Ilana Glazer.

The Broad City x Wildfox collection will be available at Wildfox's retail locations and its site, wildfox.com. Select styles will be available at Nordstrom, Hazel Boutique, Coop & Spree, Bliss & Co, and Harlow.

Brandgenuity, Viacom's domestic licensing agency, is managing the development and roll-out of the Broad City licensing program. For additional licensing opportunities, please contact info@brandgenuity.com and 212-925-0730.

About Wildfox:

Based in LA, Wildfox is a contemporary women's line that carries a full range of tops, bottoms, sunglasses, dresses, intimates, and swimwear. Wildfox was founded by childhood friends Emily Faulstitch and Kimberley Gordon, whose designs are inspired by their friendship. Wildfox is now headed by CEO James Sommers. The brand is known for its signature slouchy sweaters, sunglasses, and retro-inspired collections, including partnerships with Coca-Cola and Mattel. Since its launch, it's become a favorite among celebrities and influencers.

About The Center:

Established in 1983, New York City's Lesbian, Gay, Bisexual & Transgender Community Center empowers people to lead healthy, successful lives. The Center celebrates diversity and advocates for justice and opportunity. Each year, The Center welcomes more than 300,000 visits to our building in the West Village neighborhood of Manhattan from people who engage in our life-changing and life-saving activities. To learn more about their work, please visit gaycenter.org.

About Broad City:

The critically acclaimed Comedy Central series, already renewed for a fifth season, follows the antics and adventures of best friends Abbi and Ilana, as they navigate their 20s in New York City, capturing their hookups, relationships, crappy jobs and, ultimately, their badass friendship. Broad City is created by UCB alums Ilana Glazer and Abbi Jacobson; Amy Poehler is the executive producer. The entire fourth season of Broad City is now available on the Comedy Central App and on cc.com.

About Viacom Global Entertainment Group (GEG) Consumer Products:

Viacom GEG Consumer Products manages home entertainment, audio, live/experiential events, and licensing for a diverse slate of television brands and series from Comedy Central, Paramount Network, MTV, VH1, Logo, CMT and TV Land. This includes programming merchandise for South Park, Broad City, The Daily Show with Trevor Noah, Lip Sync Battle, and RuPaul's Drag Race.

About Brandgenuity:

Brandgenuity LLC is an award-winning, global full-service trademark licensing agency based in New York with offices in London, Munich and Hong Kong. The agency is ranked amongst the top 15 licensing agencies worldwide. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency's clients include BMW, Oddbods, Carmen Sandiego, Viacom Network, Arm & Hammer, PUR, Planet Fitness, Hawaiian Tropic, Banana Boat, Playtex, Gas Monkey Garage, MGM Studios, and more. For more information, please visit http://brandgenuity.com or at info@brandgenuity.com.

  [december 2017]  


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