BYUtv Unveils Vibrant New Branding: Together.
Drives vision for entertainment that kids, parents and communities enjoy together
PASADENA, Calif., Feb. 13, 2019 -- BYUtv, a family entertainment network available over cable, satellite and streaming, today revealed a preview of its new branding at the Television Critics Association Winter Press Tour. The new logo, tagline and brand design reflect the fresh direction of the network: to be the family entertainment brand that kids want, parents trust and which families enjoy together. It will be rolled out to the public on air, digitally and through advertising beginning March 18.
"We believe in the power of family and in creating an environment that encourages kids and their parents to spend time together," said Michael Dunn, managing director of BYUtv. "Our new brand recognizes the connection that can be created as we come together not just as families, but also as communities and humanity."
Created in partnership with leading entertainment brand consultancy Troika, whose other clients include Netflix, The CW, Disney and Nickelodeon, BYUtv's new branding reflects its mission to entertain, inspire, uplift and improve families and communities. Tweens, teenagers and their parents are at the core of BYUtv's focus.
"We have created a variety of purposeful and engaging programming - everything from comedy and feel good to adventure and competition - all of which can be enjoyed in a co-viewing experience," said Jeff Olsen, creative director of BYUtv. "Our new tagline, 'together,' embraces unity and connection without defining what that might look like for individuals and families. We have a new look, new messaging and new programming that truly manifests in inspiring, audacious and vibrant content."
BYUtv's original programming slate includes the new scripted adventure comedy "Dwight in Shining Armor," in which the Middle Ages meets Middle America; the long-running sketch comedy series "Studio C," which touts over 1 billion views on YouTube; "Relative Race," the first family-history based competitive reality show that follows four teams as they meet relatives linked by DNA for the first time in a race throughout the United States; "Random Acts," an unscripted hidden-camera reality show that highlights the altruistic nature of human beings by featuring real people who are the recipients of random acts of kindness; and the new cooking competition series "Dinner Takes All" that's all about food, family and fun. BYUtv is available across the country via cable, satellite and multiple digital media platforms.
For a complete listing of BYUtv's programming and to view full episodes, visit www.byutv.org.
BYUtv provides families more than 1,700 hours of entertaining and compelling programming they can enjoy together. The network's content is trusted, contemporary and clean, yet clever and sophisticated enough to inspire children and parents alike. BYUtv's diverse portfolio of original, co-produced and acquired content includes scripted and unscripted dramas and comedies, 700+ hours of live HD collegiate sports, game shows, and holiday special made-for-tv movies, docudramas and concerts. BYUtv is available in 50 million homes in every state of the country on DISH Network, DirecTV and 146 other major cable systems. A digital pioneer, BYUtv was the first U.S. television network to stream all of its content live and unencrypted over the internet. Today, BYUtv has over 1 million YouTube subscribers and 1 billion views and is available live and on-demand on multiple digital platforms free of charge, including Apple TV, YouTube, Roku, Amazon Fire, Chromecast, Xbox One, Windows Media, digital apps for iOS and Android, and BYUtv.org. Based in Provo, Utah, BYUtv is part of BYU Broadcasting, which is owned by Brigham Young University.