or


[02/19/19 - 08:32 AM]
HBO(R) Invites "Game of Thrones(R)" Fans to Bleed for the Throne in National American Red Cross Blood Drive
The partnership will include an immersive experience at SXSW from March 7-9, in addition to blood drives in 43 states and 9 colleges and universities across the U.S. from March 7-12.

[via press release from HBO]

HBO(R) Invites Game of Thrones(R) Fans to Bleed For The Throne in National American Red Cross Blood Drive

Campaign Kicks Off March 7th with an Immersive Experience at SXSW

New York, NY - February 19, 2019 - HBO today announced the next major phase in the For The Throne global marketing campaign, which asks fans what they would do for the throne in celebration of the final season of the hit series, Game of Thrones, premiering April 14, 2019.

In partnership with the American Red Cross, HBO is inviting fans to prove their devotion and Bleed For The Throne-a gesture worthy of one of the biggest shows in television, and one designed to harness the cultural power of Westeros to help end blood shortages in the real world. HBO will kick off Bleed For The Throne -- the largest blood donation promotional effort by an entertainment company in American Red Cross history -- with six days of coordinated giving from fans across the entire country. The partnership will include an immersive experience at SXSW from March 7-9, in addition to blood drives in 43 states and 9 colleges and universities across the U.S. from March 7-12.

For seven seasons, the characters of Game of Thrones have bled for the Iron Throne. Through this initiative, HBO is asking fans to do the same. Fans who present to donate during this time will receive an exclusive Bleed For The Throne t-shirt, while supplies last. Additionally, those who present for blood donation at any Red Cross blood drive by March 17 will automatically be entered to win a trip to the season 8 world premiere of Game of Thrones.

To kick off the national blood drive, HBO is first calling on SXSW attendees to prove their devotion by participating in an immersive blood drive, open Thursday, March 7 through Saturday, March 9 at Fair Market in downtown Austin. After giving blood, donors will walk in the steps of the characters. Those who earn an audience before the Iron Throne will be recognized and rewarded for their bravery.

Blood donation appointments are available starting today at 10am ET and are expected to fill up quickly, with a standby line available for fans who are unable to make appointments online. The link to register will be shared from the @RedCross Twitter handle.

To help interested donors easily make the journey to Bleed for the Throne, Lyft will be providing rides (up to $10) at SXSW and to all 163 Red Cross blood donation centers across the country. Donors can visit the American Red Cross website leading up to the blood drives to learn more about how to access the Lyft rides.

SXSW Activation Location:

Fair Market: 1100 E. 5th Street, Austin, TX 78702

SXSW Activation Hours:

Thursday, March 7th: 12-6pm CT

Friday, March 8th & Saturday, March 9th: 10am-6pm CT

Fans interested in Bleeding For The Throne can visit www.forthethrone.com/bleed to find details about blood drive locations near them.

"We are incredibly excited to mobilize the global army of Game of Thrones fans to make a positive impact on the world" said Zach Enterlin, Executive Vice President, Program Marketing, HBO. "In partnership with the American Red Cross, we're creating a unique platform to engage our tremendously passionate fanbase, and ultimately showcase the bravery and valor of those fans who will go so far as to bleed for the throne."

"The American Red Cross is thrilled to partner with HBO and Game of Thrones. Every day, thousands of patients across the country are dependent on voluntary blood donors to help them fight for their lives," said Cliff Numark, Senior Vice President, American Red Cross Blood Services. "Winter is finally here, and the needs are dire. No matter who you're rooting for to take the throne, you can be a hero for patients in need."

Game of Thrones fans around the globe will also be able to participate thanks to additional partnerships with local blood donation organizations in fifteen international countries including: Norway, Sweden, South Africa, Kenya, Ghana, Botswana, Hungary, Poland, Romania, Czech Republic, Bulgaria, Serbia , Greece and Croatia.

Bleed For The Throne is the latest installment of the For The Throne global marketing campaign that kicked off in November 2018, which will include social stunts, experiential, international activations, brand partnerships and more, introducing the #ForTheThrone hashtag and galvanizing fans and brands to profess what they would do "For the Throne."

The For The Throne campaign and Bleed For The Throne were created in partnership with Droga5 New York. Giant Spoon, partnering with HBO for the second year, spearheaded the immersive experience at SXSW. Additional campaign touchpoints are expected to roll out until the season premiere on April 14 on HBO.

###

About HBO:

HBO(R) is one of the most respected and innovative entertainment brands in the world, serving iconic, award-winning programming to 142 million subscribers globally. A subsidiary of WarnerMedia, HBO is the world's most successful pay TV service with an extensive array of programming that includes some of the most notable titles to be on television including Game of Thrones(R), Big Little Lies(R), Westworld(R), The Sopranos(R), Sex and the City(R), Band of Brothers(R), and The Wire(R). In the United States, HBO(R) and sister network Cinemax(R) are available across multiple platforms including HBO On Demand(R), Cinemax On Demand(R), HBO GO(R) and MAX GO(R), as well as HBO NOW(R). Internationally, HBO branded services, including television networks and the standalone streaming product HBO GO(R), are available in more than 70 countries across Asia, Europe, Latin America and the Caribbean. HBO and Cinemax programming is also sold into more than 150 countries worldwide.





  [february 2019]  
S
M
T
W
T
F
S
     


· GAME OF THRONES (HBO)





[05/24/22 - 01:15 PM]
For the First Time in Three Years "20/20" Is Friday's No. 1 Newsmagazine Across the Board - for the 2021-2022 Broadcast Season
"20/20" improved on the previous season in Total Viewers (+5% - 4.210 million vs. 4.010 million), seeing its largest overall audience in 3 years - since the 2018-19 season.

[05/24/22 - 12:31 PM]
MTV Adds The CW Network to 2022 MTV Movie & TV Awards Simulcast
BET, BET Her, CMT, Comedy Central, Logo, MTV2, Nick at Nite, Paramount Network, Pop, TV Land and VH1 will likewise carry the event.

[05/24/22 - 12:05 PM]
A&E Network to Premiere "Right to Offend: The Black Comedy Revolution" Executive Produced by Kevin Hart's Hartbeat and Time Studios on Wednesday, June 29 at 9PM ET/PT
The two-part documentary event explores Black comedy through a unique lens, tracing the evolution and social awakening of the courageous comedians who dared to push against the constraints of their time and spoke truth to power.

[05/24/22 - 11:49 AM]
Al Michaels Named to Emeritus Role with NBC Sports
Michaels will continue to broadcast and contribute across NBC Sports' high-profile properties, including the NFL Playoffs and the Olympics.

[05/24/22 - 11:40 AM]
Catch The CW Season Finales!
Upcoming season finales include "Superman & Lois" on June 28 and "Walker" on June 23.

[05/24/22 - 11:05 AM]
"60 Minutes" Makes the Top 10 for the 27th Time This Season, Ends the 2021-2022 Television Season with Seven #1 Finishes in Viewers
The program was television's #1 primetime broadcast in viewers seven times and made the top five in viewers 18 times this season.

[05/24/22 - 09:52 AM]
"Chrissy's Court" - Season 2 Returns June 17th
Chrissy Teigen and her mother Pepper Thai reign supreme as the Judge and Bailiff in this courtroom.

[05/24/22 - 09:33 AM]
NBC Sports Registers 2nd-Most Watched Premier League Season Ever, with Record 12 Matches Topping 1 Million Viewers
For the ninth consecutive year, all 10 Premier League matches on the season's final Sunday were presented live, simultaneously (11 a.m.-1 p.m. ET) across Peacock and the networks of NBCUniversal.

[05/24/22 - 09:11 AM]
Video: "Family Reboot" - Official Trailer - Disney+
This June, Disney+ is helping six different families strengthen their bonds with one another in the all-new series "Family Reboot," with all episodes streaming on June 15 only on Disney+.

[05/24/22 - 09:00 AM]
Video: Prime Video Reveals Official Trailer for Social Media Thriller "Chloe"
The six-episode series will launch June 24 on Prime Video in the U.S. and more than 240 countries and territories worldwide, after premiering to critical acclaim in the UK on BBC One and BBC iPlayer earlier this year.

[05/24/22 - 08:53 AM]
NBA on ESPN: Most-Watched Eastern Conference Finals Game 3 Since 2018
The ABC broadcast averaged 6,805,000 viewers, up 19 percent from last year's Eastern Conference Finals Game 3, and up 71 percent from 2020, according to Nielsen.

[05/24/22 - 08:48 AM]
Hasbro Unveils the Logo & Character Image of "Kiya & the Kimoja Heroes" at Licensing Expo
The show is set to launch globally on Disney+, amongst other platforms, in 2023.

[05/24/22 - 08:35 AM]
MTV Taps TV Host and Fashionista Tayshia Adams to Host the 2022 MTV Movie & TV Awards: Unscripted
This year, the highly anticipated MTV Movie & TV Awards and Movie & TV Awards: Unscripted airs as an epic, one-night event honoring the brightest stars in movies and television.

[05/24/22 - 08:04 AM]
Apple TV+ Orders "Las Azules," A New Spanish-Language Crime Drama from International Emmy Award Winner Fernando Rovzar
Currently in pre-production in Mexico City, the series will feature an entirely Hispanic cast and crew, led by Ariel Award nominee Bárbara Mori.

[05/24/22 - 08:01 AM]
Video: "My Dead Dad" - Official Trailer - HBO Max
A young burnout discovers his estranged father is dead, leaving him the responsibility of managing an apartment complex. With hopes of cutting ties, he's forced to grow up, learning about the dad he never knew through the eclectic tenants.