FREEFORM LAUNCHES THE INSTAGRAM LIVE CONCERT SERIES '#STAYTHEFFHOME LIVE MUSIC SHOWCASE,' STARTING FRIDAY, APRIL 24
Today's Showcase Will Be Hosted by Katie Stevens and Will Feature Performances From
Lennon Stella, K.Flay, and Betty Who
Freeform announced today the launch of Instagram Live concert series, "#StayTheFFHome Live Music Showcase," kicking off this FRIDAY, APRIL 24, at 1:00 p.m. PDT on Freeform's Instagram. The live music series will run biweekly and highlight Freeform talent and feature performances from musical artists who have been featured in the network's shows.
The first music showcase will be hosted by "The Bold Type" star Katie Stevens, and feature artist performances and conversations from Lennon Stella, K.Flay and Betty Who, who have all had music featured in "The Bold Type," which returns for its fourth season on THURSDAY, JUNE 11, at 10:00 p.m. EDT/PDT.
The multiplatform social distancing campaign, #StayTheFFHome, encourages young adults to stay home. The campaign features talent across the cable network and includes out-of-home, on-air and social PSAs telling people everywhere to #StayTheFFHome. Through the use of social content, #StayTheFFHome aims to distract, educate and entertain fans while creating a sense of communal viewing.
Freeform connects to audiences with bold original programming and immersive social engagement that moves the cultural conversation a little forward. As Walt Disney Television's young adult television network, Freeform channels the force and momentum of its audience in its quest for progress with authentic, groundbreaking original series such as "grown-ish," "The Bold Type," "Good Trouble," "Siren," "Motherland: Fort Salem" and "Everything's Gonna Be Okay." The network also programs tentpole events such as "31 Nights of Halloween," "Kick Off to Christmas" and "25 Days of Christmas."
FREEFORM CONTINUES #STAYTHEFFHOME CAMPAIGN WITH WEEKEND-LONG MARATHON OF 'THE HUNGER GAMES' FRANCHISE THIS WEEKEND
Continuing Freeform's social distancing campaign titled #StayTheFFHome, encouraging young adults to stay home, the network is offering a weekend-long marathon of the hit film franchise "The Hunger Games." For the first time, the network will have all four films available for viewers to enjoy as they #StayTheFFHome and practice social distancing.
In addition, Freeform will be engaging with fans by live-tweeting during the marathon. Get into the conversation using the hashtags #StayTheFFHome and #HungerGames.
Hunger Games Weekend - April 25 & 26
Saturday, April 25
1:15 p.m. - "The Hunger Games"
4:30 p.m. - "The Hunger Games: Catching Fire:
8:05 p.m. - "The Hunger Games: Mockingjay, Part 1" - Freeform Premiere
10:45 p.m. - "The Hunger Games: Mockingjay, Part 2" - Freeform Premiere
Sunday, April 26
10:45 a.m. - "The Hunger Games"
2:00 p.m. - "The Hunger Games: Catching Fire:
5:30 p.m. - "The Hunger Games: Mockingjay, Part 1"
8:10 p.m. - "The Hunger Games: Mockingjay, Part 2"