PEACOCK TO BECOME THE EXCLUSIVE HOME OF WWE NETWORK IN THE U.S

Peacock to Exclusively Stream WrestleMania and All of WWE Network's Pay-Per-View Events, Signature Documentaries, and More

New York, NY, and Stamford, Conn., January 25, 2021 - Peacock and WWE (NYSE: WWE) today announced a multi-year agreement that gives Peacock exclusive streaming rights to WWE Network in the U.S.

"NBCUniversal has a long-standing relationship with WWE that began nearly 30 years ago with Monday Night Raw on USA. WWE has always tapped into the cultural zeitgeist with spectacular live events and larger-than-life characters, and we are thrilled to be the exclusive home for WWE Network and its millions of fans across the country," said Rick Cordella, Executive Vice President and Chief Revenue Officer, Peacock. "WWE Network is a transformative addition to the platform and complements Peacock's massive catalog of iconic movies and shows, as well as the best live news and sports, from NBCUniversal and beyond."

"We are thrilled to further the long-standing and trusted partnership WWE has with NBCUniversal," said Nick Khan, WWE President and Chief Revenue Officer. "Peacock is an innovative platform that will enable us to showcase our most significant events, including WrestleMania, and provide the extraordinary entertainment our fans have come to expect with the combination of premium WWE content, live sports, news, films, and television programs."

Peacock will launch WWE Network on March 18, beginning the roll-out of more than 17,000 hours of new, original, and library WWE Network programming on demand and on a 24/7 channel, including:

· All live pay-per-view events including WrestleMania and SummerSlam; Fastlane will be the first WWE pay-per-view to stream on Peacock on Sunday, March 21.

· Original series like Steve Austin Broken Skull Sessions, Undertaker: The Last Ride and the all-new WWE Icons;

· In-ring shows like NXT, NXT UK and WWE 205 Live, as well as replays of Raw and SmackDown;

WWE Network archives, including every WWE, WCW and ECW pay-per-view event in history;

· Groundbreaking documentaries, including WWE 24, WWE Untold, and WWE 365

· And, starting in 2022, one signature documentary annually.

The companies will share details on managing customer accounts closer to the Peacock launch in March. WWE Network, including all PPVs, will be available on Peacock Premium for $4.99 - a $5.00/month savings - where members will enjoy access to the entire WWE and Peacock catalog, more than 47,000 hours of premium programming. For an ad-free experience, Peacock Premium Plus will be available for $9.99.

Viewers can sign up for Peacock at peacocktv.com. Peacock is currently available on the Roku platform; Apple devices, including iPhone, iPad, iPod touch, Apple TV 4K and Apple TV HD; Google platforms and devices, including Android(TM), Android TV(TM) devices, Chromecast and Chromecast built-in devices; Microsoft's Xbox One family of devices, including Xbox One S and Xbox One X; Sony PlayStation4, PlayStation 4 Pro, and PlayStation5; and VIZIO SmartCast(TM) TVs and LG Smart TVs. Comcast's eligible Xfinity X1 and Flex customers and Cox Contour customers enjoy Peacock Premium included with their service at no additional cost.

About Peacock

Peacock is NBCUniversal's streaming service. Peacock delivers a world-class slate of exclusive originals, on-demand libraries of hit TV shows, plus critically acclaimed films from the vaults of Universal Pictures, Focus Features, DreamWorks Animation, Illumination, and Hollywood's biggest studios. In addition, Peacock taps into NBCUniversal's unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night, Spanish-language, and reality. NBCUniversal is a subsidiary of Comcast Corporation.

About WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The Company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE's TV-PG, family-friendly programming can be seen in more than 800 million homes worldwide in 28 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries. The Company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to: the impact of the COVID-19 outbreak on our business, results of operations and financial condition; entering, maintaining and renewing major distribution agreements; a rapidly evolving media landscape; WWE Network (including the risk that we are unable to attract, retain and renew subscribers); our need to continue to develop creative and entertaining programs and events; the possibility of a decline in the popularity of our brand of sports entertainment; the continued importance of key performers and the services of Vincent K. McMahon; possible adverse changes in the regulatory atmosphere and related private sector initiatives; the highly competitive, rapidly changing and increasingly fragmented nature of the markets in which we operate and greater financial resources or marketplace presence of many of our competitors; uncertainties associated with international markets including possible disruptions and reputational risks; our difficulty or inability to promote and conduct our live events and/or other businesses if we do not comply with applicable regulations; our dependence on our intellectual property rights, our need to protect those rights, and the risks of our infringement of others' intellectual property rights; the complexity of our rights agreements across distribution mechanisms and geographical areas; potential substantial liability in the event of accidents or injuries occurring during our physically demanding events including without limitation, claims alleging traumatic brain injury; large public events as well as travel to and from such events; our feature film business; our expansion into new or complementary businesses and/or strategic investments; our computer systems and online operations; privacy norms and regulations; a possible decline in general economic conditions and disruption in financial markets; our accounts receivable; our indebtedness including our convertible notes; litigation; our potential failure to meet market expectations for our financial performance, which could adversely affect our stock; Vincent K. McMahon exercises control over our affairs, and his interests may conflict with the holders of our Class A common stock; a substantial number of shares are eligible for sale by the McMahons and the sale, or the perception of possible sales, of those shares could lower our stock price; and the volatility of our Class A common stock. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends (including under our revolving credit facility), general economic and competitive conditions and such other factors as our Board of Directors may consider relevant. Forward-looking statements made by the Company speak only as of the date made and are subject to change without any obligation on the part of the Company to update or revise them. Undue reliance should not be placed on these statements. For more information about risks and uncertainties associated with the Company's business, please refer to the "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors" sections of the Company's SEC filings, including, but not limited to, our annual report on Form 10-K and quarterly reports on Form 10-Q.