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[05/02/22 - 08:35 AM]
Peacock Unveils Two New Ad Innovations at Newfront
Peacock Streaming Council Members will be the first partners to test these new ad innovations.

[via press release from Peacock]

PEACOCK UNVEILS TWO NEW AD INNOVATIONS AT NEWFRONT

· Today, NBCUniversal held its first Peacock Newfronts presentation at the Highline Stages. During the presentation, the company unveiled two new ad innovations for the AVOD streaming service, extending the company's One22 commitment to enhance the ad experience for consumers and marketers.

· The Peacock Frame Ad keeps users connected to the content they love while a brand frames the experience with contextually relevant messaging and offers for purchase. Brands can leverage our robust first-party data through NBCUnified and full suite of commerce capabilities including our new partnership with Gopuff, the instant commerce platform that delivers everyday essentials to a customer's doorstep within minutes.

· The streaming service is also exploring the Peacock In-Scene Ad, which would integrate a brand's product and/or messaging during post-production. This prototype aims to find the right moments within top shows for more personalized messaging. This custom solution ensures maximum brand familiarity by showcasing the right product in the right content, at the right time, on the right screen.

· Peacock Streaming Council Members will be the first partners to test these new ad innovations.

· "At NBCUniversal, we are constantly developing new and impactful commercial innovations for our marketing partners," said, Laura Molen, President, Advertising and Partnerships, NBCUniversal. "With Peacock we are testing and learning hand in hand with our partners by tapping into NBCU's data, technology and creative capabilities combined with our iconic storytelling. Research shows that Peacock's ad innovations deliver better results for our marketers than other CTV competitors all through the purchase funnel. No other media company out there can deliver the pristine ad environment we have already built as well as continue to evolve with our partners and viewers."

· "NBCUniversal has always been a leader in delivering ad-supported entertainment across platforms and we are proud to be setting the bar for what brands and consumers have come to expect with Peacock's best-in-class AVOD streaming platform," said John Jelley, SVP of Product and UX, Peacock. "The majority of Peacock customers are opting for our ad-supported experience and we remain focused on collaborating with our brand partners to develop innovative, personalized ad experiences that continue to enhance the customer experience."

· "The Peacock Newfront is the next step in NBCUniversal's series of partner events, designed to create a symphony of opportunity for our partners," said Josh Feldman, Global Chief Marketing Officer for NBCUniversal Advertising & Partnerships. "At One22, we unveiled the data-driven future of media and technology. Today, we put a spotlight on the future of streaming, and how we are furthering our commitment to Commercial Innovation with two new additions to the Peacock ad experience. As we look ahead to the Upfront later this month, we'll continue to celebrate the content that informs, entertains and shapes our world."





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[05/25/22 - 12:00 PM]
Documentary Thriller "Navalny" by Director Daniel Roher to Stream on HBO Max May 26
The film, directed by filmmaker Daniel Roher, follows Alexei Navalny after he survived an assassination attempt by poisoning with a lethal nerve agent.

[05/25/22 - 10:48 AM]
Video: "The Barking Murders" - Trailer - BritBox
The true story of the courageous families of four young men who lost their lives to killer Stephen Port.

[05/25/22 - 08:30 AM]
CBS Sports' 2022 College Football Broadcast Schedule and Windows Announced, Highlighted by "SEC on CBS"
CBS Sports, which has been the highest-rated college football network for the past 13 years, will present a total of 22 games broadcast on the CBS Television Network and will stream live on Paramount+.

[05/25/22 - 08:07 AM]
NBC's "Sunday Night Football" Finishes TV Season as Primetime's No. 1 Show for Record 11th Consecutive Year
The latest season posted a Total Audience Delivery average of 19.3 million viewers in 2021, according to official live plus same day data released by Nielsen, and digital data from Adobe Analytics.

[05/25/22 - 08:01 AM]
Video: "Rhythm + Flow: France" - Official Trailer - Netflix
French rappers freestyle, battle and write their way to a game-changing 100,000 euro prize in a music competition series judged by Niska, Shay and SCH.

[05/25/22 - 06:01 AM]
"Welcome to Eden" Will Have a Second Season on Netflix
The streamer confirmed the news on social media this morning.

[05/25/22 - 12:01 AM]
Video: "Baby Fever" - Official Trailer - Netflix
When a fertility doctor drunkenly inseminates herself with her ex-boyfriend's sperm, she scrambles to explain her pregnancy - and win back her lost love.

[05/24/22 - 11:14 PM]
Development Update: Tuesday, May 24
Updates include: CBS pulled tonight's shooting-themed season finale of "FBI"; Lex Medlin, Ariana Guerra board "CSI: Vegas"; and Alicia Hannah-Kim cast in Netflix's "Cobra Kai."

[05/24/22 - 02:34 PM]
ABC News Announces Primetime "Soul of a Nation" Special Spotlighting Contributions and Experience of Asian American, Native Hawaiian and Pacific Islander Communities, Hosted by Actor, Author and Activist George Takei
"Together As One: Celebrating Asian American, Native Hawaiian and Pacific Islander Heritage - A Soul of a Nation Presentation" airs this Friday, May 27 at 8:00/7:00c on ABC.

[05/24/22 - 01:15 PM]
For the First Time in Three Years "20/20" Is Friday's No. 1 Newsmagazine Across the Board - for the 2021-2022 Broadcast Season
"20/20" improved on the previous season in Total Viewers (+5% - 4.210 million vs. 4.010 million), seeing its largest overall audience in 3 years - since the 2018-19 season.

[05/24/22 - 12:48 PM]
Netflix Top 10 Week of May 16: "The Lincoln Lawyer" and "Who Killed Sara?" Nab Top Spots on the TV Lists
"Ozark" Season 4 came in at #2 with 31.4M hours viewed, appearing in 50 countries.

[05/24/22 - 12:31 PM]
MTV Adds The CW Network to 2022 MTV Movie & TV Awards Simulcast
BET, BET Her, CMT, Comedy Central, Logo, MTV2, Nick at Nite, Paramount Network, Pop, TV Land and VH1 will likewise carry the event.

[05/24/22 - 12:05 PM]
A&E Network to Premiere "Right to Offend: The Black Comedy Revolution" Executive Produced by Kevin Hart's Hartbeat and Time Studios on Wednesday, June 29 at 9PM ET/PT
The two-part documentary event explores Black comedy through a unique lens, tracing the evolution and social awakening of the courageous comedians who dared to push against the constraints of their time and spoke truth to power.

[05/24/22 - 11:49 AM]
Al Michaels Named to Emeritus Role with NBC Sports
Michaels will continue to broadcast and contribute across NBC Sports' high-profile properties, including the NFL Playoffs and the Olympics.

[05/24/22 - 11:40 AM]
Catch The CW Season Finales!
Upcoming season finales include "Superman & Lois" on June 28 and "Walker" on June 23.