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[05/02/22 - 08:35 AM] Peacock Unveils Two New Ad Innovations at Newfront Peacock Streaming Council Members will be the first partners to test these new ad innovations. |
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[via press release from Peacock] |
PEACOCK UNVEILS TWO NEW AD INNOVATIONS AT NEWFRONT
· Today, NBCUniversal held its first Peacock Newfronts presentation at the Highline Stages. During
the presentation, the company unveiled two new ad innovations for the AVOD streaming
service, extending the company's One22 commitment to enhance the ad experience for
consumers and marketers.
· The Peacock Frame Ad keeps users connected to the content they love while a brand frames the
experience with contextually relevant messaging and offers for purchase. Brands can leverage
our robust first-party data through NBCUnified and full suite of commerce capabilities including
our new partnership with Gopuff, the instant commerce platform that delivers everyday
essentials to a customer's doorstep within minutes.
· The streaming service is also exploring the Peacock In-Scene Ad, which would integrate a
brand's product and/or messaging during post-production. This prototype aims to find the right
moments within top shows for more personalized messaging. This custom solution ensures
maximum brand familiarity by showcasing the right product in the right content, at the right
time, on the right screen.
· Peacock Streaming Council Members will be the first partners to test these new ad innovations.
· "At NBCUniversal, we are constantly developing new and impactful commercial innovations for
our marketing partners," said, Laura Molen, President, Advertising and Partnerships,
NBCUniversal. "With Peacock we are testing and learning hand in hand with our partners by
tapping into NBCU's data, technology and creative capabilities combined with our iconic
storytelling. Research shows that Peacock's ad innovations deliver better results for our
marketers than other CTV competitors all through the purchase funnel. No
other media company out there can deliver the pristine ad environment we have already built
as well as continue to evolve with our partners and viewers."
· "NBCUniversal has always been a leader in delivering ad-supported entertainment across
platforms and we are proud to be setting the bar for what brands and consumers have come to
expect with Peacock's best-in-class AVOD streaming platform," said John Jelley, SVP of Product
and UX, Peacock. "The majority of Peacock customers are opting for our ad-supported
experience and we remain focused on collaborating with our brand partners to develop
innovative, personalized ad experiences that continue to enhance the customer experience."
· "The Peacock Newfront is the next step in NBCUniversal's series of partner events, designed to
create a symphony of opportunity for our partners," said Josh Feldman, Global Chief Marketing
Officer for NBCUniversal Advertising & Partnerships. "At One22, we unveiled the data-driven
future of media and technology. Today, we put a spotlight on the future of streaming, and how
we are furthering our commitment to Commercial Innovation with two new additions to the
Peacock ad experience. As we look ahead to the Upfront later this month, we'll continue to
celebrate the content that informs, entertains and shapes our world."
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 [may 2022]  |
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[07/14/25 - 02:13 PM] Lifetime Announces Three New "Ripped from the Headlines" Movies Debuting Saturdays This Fall Keana Lyn Bastidas, Jon McLaren, Marilu Henner, Brielle Robillard, Sam Trammell, Steve Byers, Ashley Jones, Holly Barrett, Doug Savant, Maggie Lawson, and Courtney Stodden are among the featured talent.
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[07/14/25 - 01:10 PM] Season 10 of the Hit Dating Series "Ready to Love" Returns to Philadelphia as the Journey to Find Love Continues This Summer on OWN Beginning Friday, August 1 at 8 PM ET/PT on OWN, viewers return to the City of Brotherly Love to reignite the search for lasting love among its most eligible singles.
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[07/14/25 - 12:01 PM] Netflix and MVP's Taylor-Serrano 3 Goes the Distance with Nearly 6 Million Global Viewers In the US, an estimated AMA of 4.2 million viewers tuned in to the main event (Live+1) according to VideoAmp and Netflix, making it the most-watched professional women's sports event of 2025.
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[07/14/25 - 11:01 AM] Video: "SEC Football: Any Given Saturday" - Official Trailer - Netflix Follow college football's most elite players and coaches in this unfiltered documentary series that goes behind the scenes of the 2024 SEC season.
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[07/14/25 - 11:01 AM] Hosted by Ken Jeong & Erin Andrews, "99 to Beat" Premieres Wednesday, September 24 Following the Season Four Premiere of "The Floor," Hosted by Rob Lowe In "99 to Beat," 100 contestants go head-to-head in a range of visually distinctive and hilarious games in an arced competition game show like we've never seen before.
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[07/14/25 - 10:01 AM] Prime Video Announces 2025 San Diego Comic-Con Programming Featured are beloved returning series including "Gen V," "Upload," "Hazbin Hotel," "The Legend of Vox Machina," and highly anticipated new series like "Helluva Boss," "The Mighty Nein," and "Butterfly."
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[07/14/25 - 09:00 AM] Video: Hulu Reveals Official Trailer for "The Wonderfully Weird World of Gumball" Additionally, it's been announced that the series will make its franchise-first debut at San Diego Comic-Con on Saturday, July 26.
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[07/14/25 - 09:00 AM] Video: Prime Video Debuts Trailer and Key Art For Spy Thriller "Butterfly," Starring and Executive Produced by Daniel Dae Kim As previously announced, all six episodes will debut on Wednesday, August 13.
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[07/14/25 - 08:15 AM] Sean Hannity to Host "Wanted: Dead or Alive" on FOX Nation Set to premiere on Wednesday, July 16, new episodes will be released weekly and tackle the stories of the infamous John Dillinger, Bonnie and Clyde, Baby Face Nelson, and Ma Barker.
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[07/14/25 - 08:00 AM] Gabby Windey Sets Sail as Host of Hulu's New Unscripted Series "Love Overboard" Step aboard the ultimate luxury yacht, where sexy singles are ready to mix and mingle... and find love.
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[07/14/25 - 08:00 AM] HBO Original "Harry Potter" Television Series Begins Production The series will debut in 2027 on HBO and HBO Max where it's available, including in upcoming launch markets Germany, Italy, and the UK.
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[07/14/25 - 08:00 AM] Video: Prime Video Releases First-Look Images and Teaser Trailer for Upcoming Psychological Thriller "The Girlfriend" All six-episodes will be available September 10 exclusively on Prime Video in more than 240 countries and territories around the world.
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[07/14/25 - 07:41 AM] Welcome to Atlanta: FOX Sports Assembles All-Star Cast for MLB's 95th Midsummer Classic Live from Truist Park, FOX MLB's lead duo of Emmy Award-winning play-by-play announcer Joe Davis and first-ballot Hall of Famer John Smoltz (eight-time All-Star with the Atlanta Braves) reunite in the booth for their fourth All-Star Game together.
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[07/14/25 - 07:15 AM] Prime Video Announces Six Additional Cast for New Original Series "Bloodaxe" Karlis Arnolds Avots, Rod Hallett, Alina Tomnikov, Sisse Marie, Rune Temte, and Jesper Christensen join the cast of the historical drama.
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[07/14/25 - 07:14 AM] Icon Award, Presenters, Attendees, and Musical Performances Announced for "The 2025 ESPYS Presented by Capital One," Airing Live Wednesday, July 16 at 8pm ET/ 7pm CT on ABC and Streaming on ESPN+ During this year's event, ESPN will honor former WNBA player Diana Taurasi and former USWNT player Alex Morgan with the Icon Award in recognition of their incredible careers and significant impact on the world of sports.
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