ANIMAL PLANET CELEBRATES PUPPY BOWL XXI WITH PARTNERSHIPS TO AMPLIFY AWARENESS AND IMPACT FOR PET ADOPTION

New York (February 4, 2025) - Puppy Bowl returns for the 21st year on Sunday, February 9 at 2:00PM ET/11:00AM PT and will be simulcast across Animal Planet, Discovery, TBS, truTV, Max and discovery+. In celebration of the three-hour match-up, featuring 142 rescue puppies from 80 shelters across 40 states - and two countries - as they compete in the cutest competition of the year, Animal Planet has teamed up with marketing and multiplatform partners to create exciting opportunities for fans to engage with and participate in the original and longest running call-to-adoption television event.

Lyft, 1-800-Flowers, Victoria's Secret PINK, The USO, e.l.f., Dogtopia and Puppy Sphere join returning partners Best Friends Animal Society, Grounds & Hounds Coffee Co., Georgetown Cupcake, NFL Players Association, Southwest Airlines, Pooch Perks and Valpak to support Puppy Bowl and increase awareness for pet adoption.

"This year's Puppy Bowl has expanded to include more partners than ever before, which helps us reach more consumers and create the maximum impact for pet adoption," said Josh Kovolenko, SVP of Marketing. "From branded rides and tasty treats to immersive events for both humans and pups, every collaboration connects fans to Puppy Bowl while raising awareness for shelters nationwide and helping more pets find their forever homes."

Full descriptions of partners are below:

· Lyft: Lyft is teaming up with the Puppy Bowl to make traveling with your furry friends easier and more fun. As the go-to rideshare for pet owners, Lyft Pet rides ensure pets and their people can get where they need to go, whether it's adoption events, vet visits, or a park playdate. To celebrate, use code PUPPYBOWL for 50% off two Pet rides (up to $20 per ride). This partnership highlights the joy pets bring to our lives and Lyft's commitment to making travel convenient for every member of the family, including the four-legged ones.

· 1-800-Flowers: Love Unleashed: Every dog deserves a Valentine. This Valentine's Day, 1-800-Flowers.com is spreading the love to four-legged friends with a pawsome new limited time collaboration with Animal Planet's Puppy Bowl. Featuring an exclusive collection of Valentine's gifts for dogs, this partnership is all about celebrating the bond between pet parents and their furry companions. From adorable, themed treats to playful toys, these gifts are designed to bring joy to every pup - and their humans, too! Show your pup they're top dog this Valentine's Day with a gift from 1-800-flowers.com

· NFL Players Association: For the second year, the NFL Players Association (NFLPA) partnered with Animal Planet to connect dog lovers in the league with adoptable pups from Buddy's Second Chance Rescue in Buffalo, NY for the ultimate puppy play date. Buffalo Bills wide receiver Keon Coleman made his Pupularity Playoffs and Puppy Bowl predictions, found one furry fan the perfect pregame fit, and participated in a few puppy piles. He also had the opportunity to give pup player, Paws Allen, some gameday tips from one rookie to another. Follow @animalplanet, @nflpa, and @keoncoleman3 on Instagram to see the fur-tastic moments.

· Best Friends Animal Society: Your new best friend's adoption fee is on us! Puppy Bowl is teaming up with Best Friends Animal Society to help more dogs and cats find homes. From February 5-12, we're covering adoption fees for pets at Best Friends Lifesaving Centers nationwide. You can help us save more pets or double our impact through a donation match! Visit bestfriends.org/puppybowl to adopt or donate today.

· e.l.f.: e.l.f. Cosmetics, a brand that stands with every eye, lip, face, paw and fin, is proud to be the official cosmetics partner of the Puppy Bowl. e.l.f. is committed to making e.l.f. clean and vegan products, all double-certified by Leaping Bunny and PETA as cruelty free. Puppy Bowl fans will experience e.l.f.'s bold and humorous campaign, "eyes. lips. face. fandom.," where e.l.f.'s #1 selling product, Power Grip Primer, transcends makeup to bridge the worlds of beauty and sports in an unexpected and exciting new way. e.l.f. is also donating $25,000 to the Best Friends Animal Society, a leading national animal welfare organization.

· Victoria's Secret PINK: Victoria's Secret PINK is excited to partner with Animal Planet for the 2025 Puppy Bowl XXI. Known for their iconic heritage dog, PINK will be sharing their favorite Puppy Players on Instagram to further drive awareness for the call-to-adoption television event! PINK is a lifestyle brand for young women focused on providing on trend products including bras, panties, loungewear, knit tops, activewear, accessories, beauty and more. PINK uses its platform to create connection and community. To shop the latest PINK styles, visit vspink.com.

· Puppy Sphere: Get ready for the cutest pre-game event of the season with Puppy Sphere's exclusive puppy yoga with Puppy Bowl! We're bringing rescue puppy yoga to studios across North America leading up to game day. Snuggle with rescue puppies and potentially meet your furever teammate at this sport meets wellness experience. Beginning with 45 minutes of beginner flow yoga while puppies zoom the 'field' and 45 minutes of puppy snuggle time with bubbly. You won't want to miss the half time show featuring the MVP (Most Valuable Puppies) that are all up for adoption. With all net proceeds supporting local rescue organizations, you can feel good while doing good. Hosted in NYC, Chicago, Houston, and Toronto Puppy Sphere studios leading up to the Puppy Bowl. Head to PuppySphere.com/PuppyBowl to get tickets.

· Valpak: From the mailbox to the gridiron, Valpak is all about tackling savings. Valpak is proud to help Puppy Bowl celebrate its 21st anniversary with a takeover of the iconic blue envelope, offering one fan the chance to win a $10,000 sweepstakes prize. Plus, inside select envelopes, there's a chance to score $100!

· Dogtopia: The dog wellness experts at Dogtopia have teamed up with Animal Planet's Puppy Bowl to host the ultimate pre-game tailgate for dogs. From themed daycare events to delicious game-day treats and chances to win awesome prizes, we're making sure your MVP (Most Valuable Pup) is game day ready. Whether your dog has the high-energy vibes of Team Ruff or the laid-back charm of Team Fluff, Dogtopia will get you matched with the right team. By separating dogs by size and playstyle in our spacious and climate-controlled indoor playrooms, they get the ultimate in fun and safety. Tune in on the go with Dogtopia's live webcams and never miss a moment of the action with stats from DASH - our playroom approved activity monitor. As the leading destination for pups to play, stay and get pampered, we're more than dog walkers, pet sitters, or a kennel. Dogtopia is truly your dog's happy place... and ours! With more than 275 locations, find your nearest Dogtopia by visiting Dogtopia.com and watch your dog thrive like a Puppy Bowl champ.

· The USO: The USO and Animal Planet are teaming up to promote the Puppy Bowl and the USO Canine Volunteer of the Year competition. The USO Canine Program recognizes the strong bond between humans and animals, and the critical roles dogs can play within the military community to help address mental, emotional, and physical needs. The USO Canine Volunteer of the Year competition honors the USO's therapy dogs that support U.S. service members and their families around the world. Public voting for the competition begins on February 9 at uso.org/caninevote.

· Southwest Airlines: Those flying on Southwest Airlines(R) during the month of February can enjoy Puppy Bowl content via the Inflight Entertainment Portal. Be sure to check out Animal Planet's Puppy Bowl On Demand TV series to watch past Puppy Bowl favorite games and moments, including Puppy Bowl XXI. Want to bring your own four-legged friend with you onboard? Southwest allows small dogs and cats to travel in-cabin in an approved carrier. To learn more, please visit Southwest.com/Pets.

· Pooch Perks: Pooch Perks is the leading dog subscription box service dedicated to pampering furry family members and is proud to announce its partnership with Puppy Bowl XXI. In collaboration, a special selection of toys and treats have been curated to complement both Puppy Bowl and the month of LOVE as we head into February. Each Pooch Perks Puppy Bowl Box comes with the official Puppy Bowl XXI bandana, football & valentines themed toys and yummy treats and toys for playing catch, fetch, and tug that both pooches and owners will enjoy while watching Puppy Bowl.

· Grounds & Hounds Coffee Co.: Grounds & Hounds Coffee Co. is proud to partner with Animal Planet as the official coffee sponsor of the Puppy Bowl, uniting coffee lovers and dog enthusiasts for the ultimate game-day celebration. Introducing the Puppy Bowl Blend, a silky-smooth medium roast crafted with premium beans from Guatemala and Papua New Guinea, designed to fuel perfect winter mornings with your four-legged MVP. With every bag purchased, fans will receive an exclusive Puppy Bowl Game Day Bandana and contribute to a greater cause - Grounds & Hounds donates 20% of profits to animal rescue initiatives, helping pups in need find their forever homes. Celebrate the joy of coffee and companionship while making a meaningful impact with the official fuel of the Puppy Bowl.

· Georgetown Cupcake: Celebrate this year's Puppy Bowl with delicious Puppy Bowl-themed cupcakes from Georgetown Cupcake. This year's Puppy Bowl Dozen XXI includes 3 Chocolate & Bright Blue Buttercream cupcakes, 2 Chocolate & Chocolate Buttercream Puppy Face cupcakes, 2 Chocolate & Green Grass Buttercream cupcakes, 3 Vanilla & Orange Buttercream cupcakes, and 2 Salted Caramel Puppy Face cupcakes, decorated with Puppy Bowl "Team Fluff" and "Team Ruff" themed fondant. Available February 1st - February 28th for nationwide overnight shipping on georgetowncupcake.com.

Puppy Bowl XXI is produced for Animal Planet by Bright Spot Content, an All3Media America company.

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