SONY PICTURES TELEVISION ADVERTISER SALES HEADS INTO 2025 UPFRONT BRINGING ADVERTISERS A SAFE HAVEN OF ENTERTAINMENT PROGRAMMING WITH NEW ORIGINAL PREMIERES AND BRANDED OPPORTUNTIES IN THE GAME SHOW VERTICAL

Game Show Network Remains A Top 15 Cable Network For Its Fifth Consecutive Year

For The First Time To Market Game Show Central Joins Great Entertainment Television (get.)  As Diginet Offering  

NEW YORK - (March 26, 2025) - Sony Pictures Television Advertiser Sales announced offerings for the 2025 Upfronts that showcase collaborative integrations and syndicated programming along with new-to-the-market diginet Game Show Central. Consistently delivering impassioned viewer engagement and one of the most effective advertising environments in the industry with proven consumer consumption and a common thread of live viewing, the studio continues to elevate its media investment opportunities for advertisers through Game Show Network, a top 15 cable network[i] for the fifth consecutive year as the result of its dynamic programming strategy of fun, entertaining television.

This year, SPT is presenting the ad market with custom sponsorships and branded packages, including commercial and short-form ad inventory, for library content currently airing on Game Show Network and select first-run episodes of the studio's most successful and longest-running game shows, WHEEL OF FORTUNE and JEOPARDY!.

Diginet Game Show Central offers fast, fun game show programming with get. presenting popular classic and contemporary programs with enduring appeal.  

Game Show Network is premiering two new strip series, BINGO BLITZ, based on Free-to-Play App Bingo Blitz, to be hosted by Valerie Bertinelli ("Hot in Cleveland") and revived classic TIC TAC DOUGH hosted by the incomparable Brooke Burns ("Master Minds", "The Chase").  Both shows will premiere April 14.

Additionally, the studio is offering premium commercial opportunities for its syndicated scripted portfolio, including S.W.A.T., the critically acclaimed off-network action series, airing on network television for seven seasons; laugh-along comedies such as SEINFELD and THE GOLDBERGS.  

"In an advertising environment that increasingly involves more technology, we remind our clients that Game Show Network provides two things that are important: transparency and brand safety," said Stuart Zimmerman, executive vice president, Ad Sales, Sony Pictures Television Advertiser Sales. "We continue to produce originals which are strategically scheduled alongside some of the most iconic game shows of all time.  Our viewers are loyal, engaged and respond favorably to advertisers' messaging in a curated environment.  There's no breaking news to disrupt the viewing experience. It's a favorable environment which translates into sales."

New Series  

Game Show Network will debut two new original series April 14:  Previously announced BINGO BLITZ and TIC TAC DOUGH.

Based on the #1 Free-to-Play App* of the same name, BINGO BLITZ is hosted by beloved actress, Emmy(R) Award-winning host, New York Times best-selling author Valerie Bertinelli ("Hot in Cleveland", "The Drew Barrymore Show" lifestyle expert). In the show, two contestants compete in a dynamic blend of trivia and bingo. The ultimate game of knowledge, strategy and luck, contestants answer trivia to earn bingo balls and points. In addition to numbered bingo balls, players also receive gold balls they can strategically place on their cards to increase their chances of making a bingo. Bingos earn the players bonus points, and special 'power-ups' on the players' cards earn them extra points, bingo balls and prizes. After three rounds, the player with the highest score advances to the fast-action Blitz round, where making a bingo in 60 seconds or less awards them $10,000. BINGO BLITZ is a Game Show Enterprises Studios production with Rane Laymance as executive producer and Sabrina Hybel Snow as co-executive producer. Playtika Santa Monica, LLC serves as executive producer. Virtual studio technology is by GameChanger Ltd. with Yaron Yashinski, Nimrod Harel and Roy Even Tov serving as executive producers.

TIC TAC DOUGH is an update of NBCUniversal's classic format originally created by Robert Noah. The show is hosted by the incomparable Brooke Burns ("Master Minds", "The Chase"), who guides two contestants as they compete to place three of their marks in a row on the giant trivia board. Both players must try to avoid the dragon, who lurks to steal their turns and stands in their path to victory. After three rounds, the winning player moves on to face the dragon in the grand prize round, where the dragon moves strategically on the board to block the player's ability to make three-in-a-row and take home $10,000. TIC TAC DOUGH is a Game Show Enterprises Studios production with Rane Laymance as executive producer and Sabrina Hybel Snow as co-executive producer.  Village Roadshow Television (VRTV) serves as the studio with Harry Friedman and VRTV's Shannon Perry executive producing.

Returning shows on the Game Show Network schedule in 2025 and in the SPT portfolio include:

Among the shows returning with new episodes April 14 is the trivia-based hit BEAT THE BRIDGE, hosted by the charismatic Cameron Mathison ("General Hospital", "Home & Family"). Based on the hit BBC show Bridge Of Lies and format created by STV Studios, BEAT THE BRIDGE was the strongest performing original series in 2024[ii] .

BEAT THE BRIDGE is a Game Show Enterprises Studios production with Ed Egan as executive producer and Sabrina Hybel Snow as co-executive producer. Josephine Brassey, Gary Chippington and David Mortimer serve as executive producers for STV Studios.

WHEEL OF FORTUNE continues to be one of the most successful shows in history. Entering its 42nd season in syndication, Ryan Seacrest joins the iconic game show as host alongside the incomparable Vanna White. WHEEL OF FORTUNE is produced by Sony Pictures Television, a Sony Pictures Entertainment Company, and Executive Produced by Bellamie Blackstone. It is distributed domestically by CBS Media Ventures and internationally by Paramount Global Content Distribution, both divisions of Paramount.

JEOPARDY!, America's Favorite Quiz Show(TM), is in its 41st season in syndication. With a weekly audience of over 20 million viewers, JEOPARDY! is the top-rated quiz show on television. The show has won a total of 45 Emmy(R) Awards, holds the Guinness World Records(R) title for the most Emmy(R) Awards won by a TV game show and received a Peabody Award for "celebrating and rewarding knowledge." JEOPARDY! is produced by Sony Pictures Television, a Sony Pictures Entertainment Company; it is distributed domestically by CBS Media Ventures and internationally by Paramount Global Content Distribution, both units of Paramount.

Great Entertainment Television (get.) brings a lineup featuring characters audiences know by a single name - Walker, Magnum, Quincy and Rockford. get. has grown double digits quarter/quarter seeing greater growth versus other diginets[iii].

Game Show Central is a channel of fast, fun game show programming with something for everyone. Offering round-the-clock beat-the-clock entertainment featuring shows including BAGGAGE, AMERICA SAYS, COMMON KNOWLEDGE and IDIOTEST.

About Sony Pictures Television

Sony Pictures Television (SPT) is one of the television industry's leading content providers, producing, distributing and carrying programming worldwide in every genre and for every platform. In addition to managing one of the industry's largest libraries of award-winning feature films, television shows and formats, SPT is home to a thriving global content business, operating a robust portfolio of wholly-owned and joint-venture production companies across the U.S., Europe, Latin America, and Asia Pacific, as well as linear and digital channels around the world. SPT is a Sony Pictures Entertainment Company, a subsidiary of Tokyo-based Sony Group Corporation.  

About Game Show Network, LLC

Game Show Network, LLC ("Game Show Network") is the leader in game show entertainment across multimedia, which presents original and classic game programming and competitive entertainment via its cable network; the digital ad supported network, Game Show Central; the GameShowNetwork.com website; and Game Show Enterprises Studios, the production arm of the network and studio that develops and produces hundreds of hours of original episodes, including PEOPLE PUZZLER, AMERICA SAYS, MASTER MINDS and SWITCH among others, making Game Show Network the premiere destination for fun, family-friendly programming. Game Show Network is distributed throughout the U.S., Caribbean and Canada by all major cable operators, satellite providers and telcos. Game Show Network is owned by Sony Pictures Entertainment, a subsidiary of Tokyo-based Sony Group Corporation. For further information, please visit GameShowNetwork.com

About Great Entertainment Television

Anchored by Sony Pictures Entertainment's vast TV and film library, Great Entertainment Television (get.) is a national TV network dedicated to your favorite TV series.  get. features action, crime, vintage comedy and western TV shows from all eras. Great Entertainment Television is owned by Sony Pictures Entertainment, a subsidiary of Tokyo-based Sony Group Corporation.  For information, visit get.tv and connect with the network on Facebook, X and Instagram.

About Game Show Central

From the premiere network dedicated to game shows, a channel of fast, fun game show programming with something for everyone.  From trivia to word puzzles, physical games to outrageous competitions, we offer round-the-clock beat-the-clock entertainment. Game Show Central is owned by Sony Pictures Entertainment, a subsidiary of Tokyo-based Sony Group Corporation

Sources:  

1)Source: NPOWER, Ratings Analysis Time Period Report, Live + SD, 01/01/2024 -12/29/2024 , Viewing Source - Ad Supported Cable Orig. & GSN, M-SU 6A-6A, P2+.

2) Source: Nielsen Media Research National MIT, Star Media MultiTrak Reporting System , Viewing Type: Live+SD, Network: GSN, Measurement Interval: 01/01/2024 -12/29/2024, Name Averages - ALL PROGRAMS, M-SU 6A-6A , Exclude Repeats, (000),  P2+.

3) Source: : NPOWER, Ratings Analysis Time Period Report, Live + SD, 9/30/2024 - 12/29/2024 & 12/30/2024-02/02/2025 , Viewing Source - Broadcast - ALL & GetTV, M-SU 9A-6A, P2+.

 *According to data.ai, Bingo Blitz is the world's most popular free-to-play Bingo game by Worldwide downloads as of across iOS and Google Play, as of April 2024.