or


[10/17/06 - 03:29 PM]
Quick Take for Monday, October 16, 2006 - Final Ratings
ABC spins the numbers for Monday, October 16.

[via press release from ABC]

QUICK TAKE FOR MONDAY, OCTOBER 16, 2006 - FINAL RATINGS

ABC Marks its Strongest Monday of the Season in Total Viewers, Young Adults and Women, Winning the Evening with Women 18-34

ABC's "Wife Swap" Hits Season Highs at 8pm in Total Viewers and Adults 18-49

Hitting Season Highs, "The Bachelor: Rome" is up from the Prior Week By 10% among Total Viewers and by 6% among Adults 18-49

Achieving Monday Highs Across-the-Board, ABC's "What About Brian" Beats NBC's "Studio 60" in the Key Adult 18-49 Sales Demographic

Monday Night (8:00-11:00 p.m.)

With "Wife Swap" leading into "The Bachelor: Rome," followed by "What About Brian" at 10:00 p.m., ABC produced its largest Monday night audience (8.0 million) and top Adult 18-49 rating (3.3/8), with regular programming on the night, since early May - since 5/1/06. For the second straight week, ABC hit Monday season highs in each of the women demographics. ABC ranked as the No. 1 Network on Monday night among Women 18-34 (4.4/12).

* ABC surged from its delivery on the same night last year by +29% in Women 18-34 (4.4/12 vs. 3.4/10), by +20% in Women 18-49 (4.8/11 vs. 4.0/10) and by +18% in Women 25-54 (5.2/12 vs. 4.4/10), a night which included a Monday Night Football game (St. Louis at Indianapolis) and an episode of "Wife Swap."

"Wife Swap" (8:00-9:00 p.m.)

"Wife Swap" gave ABC a solid start from 8:00-9:00 p.m., taking second place in the hour among Adults 18-34 (2.9/9) and Adults 18-49 (3.3/9).

* "Wife Swap" delivered a season high in the 8 o'clock hour among Total Viewers (8.1 million) and across the adult demos: AD18-34 (2.9/9), AD18-49 (3.3/9) and AD25-54 (3.6/9).

"The Bachelor: Rome" (9:00-10:00 p.m.)

From 9:00-10:00 p.m. "The Bachelor" built on its lead-in and grew by 10% in Total Viewers and by 9% in Adults 18-49 from start to finish. "The Bachelor: Rome" took second place in its time period with its core audience of Women 18-34 (4.5/11), beating CBS' comedies by 13% ("Two and a Half Men"/"Old Christine" - 4.0/10).

* Hitting season highs, ABC's "The Bachelor: Rome" was from the prior week by 10% in Total Viewers (8.7 million vs. 7.9 million) and by 6% in Adults 18-49 (3.3/8 vs. 3.1/7).

"What About Brian" (10:00-11:00 p.m.)

ABC's "What About Brian" beat NBC's "Studio 60" during the 10 o'clock hour by 3% among Adults 18-49 (3.2/8 vs. 3.1/8) and by a more substantial 28% in Adults 18-34 (3.2/9 vs. 2.5/7). The new NBC drama sank to new lows in viewers and young adults.

* Growing from its week earlier season premiere, "What About Brian" achieved its largest-ever Monday audience (7.3 million), matched its high among Adults 18-49 (3.2/8) and hit a new Monday high with Adults 18-34 (3.2/9).

* ABC's "What About Brian" retained an impressive 97% of its Adult 18-49 lead-in from "The Bachelor" (3.2/8 vs. 3.3/8) and built on its lead-in by 10% in Adults 18-34 (3.2/9 vs. 2.9/7).

Source: Nielsen Media Research (Preliminary, Live+SD), 10/16/06.





  [october 2006]  
S
M
T
W
T
F
S


· BACHELOR, THE (ABC)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· STUDIO 60 ON THE SUNSET STRIP (NBC)
· TWO AND A HALF MEN (CBS)
· WHAT ABOUT BRIAN (ABC)
· WIFE SWAP (PARAMOUNT)





most recent ratings | view all posts
[10/30/20 - 08:09 AM]
Thursday's Broadcast Ratings: FOX Claims Top Honors with "Thursday Night Football"
The network's NFL franchise once again leads the night in total viewers and adults 18-49.

[10/29/20 - 08:14 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Keeps FOX in Front
The network leads the evening in both total viewers and adults 18-49.

[10/28/20 - 05:02 PM]
FOX Sports Caps Unprecedented 25th MLB Season as World Series Game 6 Delivers 13.2 Million Viewers
FOX Sports spins the numbers for Tuesday, October 27.

[10/28/20 - 01:04 PM]
Tuesday's Broadcast Ratings: World Series Goes Out on Top for FOX
Game 6 wraps with the network in front among total viewers and adults 18-49.

[10/27/20 - 11:16 AM]
Amazon Prime Video Enjoys "Great Success" with "Borat Subsequent Moviefilm" Opening Weekend
During its opening weekend it was streamed by tens of millions of customers.

[10/27/20 - 08:11 AM]
Monday's Broadcast Ratings: NBC Tops Viewers; Shares Demo Crown with ABC
"The Voice" and "Dancing with the Stars" lead their respective networks to victory.

[10/26/20 - 08:27 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Top FOX, World Series
The network takes home top honors in both total viewers and adults 18-49.

[10/25/20 - 10:13 AM]
Saturday's Broadcast Ratings: World Series Keeps FOX on Top
Coverage of Game 4 leads the night in both total viewers and adults 18-49.

[10/24/20 - 08:32 AM]
Friday's Broadcast Ratings: FOX Rides World Series to Victory
Game 3 takes home top honors in both total viewers and adults 18-49.

[10/23/20 - 08:42 AM]
Thursday's Broadcast Ratings: NFL Puts FOX on Top in Demos
Presidential debate coverage on ABC and NBC however leads the night in total viewers.

[10/23/20 - 07:21 AM]
HGTV Series "Help! I Wrecked My House" Delivers Double-Digit Ratings Gains in Debut Season
HGTV further spins the numbers for the season to date.

[10/22/20 - 08:19 AM]
Wednesday's Broadcast Ratings: FOX, World Series Stay on Top
Coverage of Game 2 holds off the competition in total viewers and adults 18-49.

[10/21/20 - 08:11 AM]
Tuesday's Broadcast Ratings: World Series Tops Charts for FOX
Coverage of Game 1 however is down sharply from a year ago among adults 18-49 in the early results.

[10/20/20 - 01:10 PM]
Netflix Reveals Stats and Facts About Its Top Movies in the Last Few Months
"Enola Holmes" (76 million), "American Murder: The Family Next Door" (52 million), "The Old Guard" (78 million), "Project Power" (75 million) and "The Kissing Booth 2" (66 million) are among the mentioned audiences.

[10/20/20 - 08:13 AM]
Monday's Broadcast Ratings: NBC Pulls in Front with Return of "The Voice"
The network leads the night in both total viewers and adults 18-49.