or


[10/17/06 - 03:29 PM]
Quick Take for Monday, October 16, 2006 - Final Ratings
ABC spins the numbers for Monday, October 16.

[via press release from ABC]

QUICK TAKE FOR MONDAY, OCTOBER 16, 2006 - FINAL RATINGS

ABC Marks its Strongest Monday of the Season in Total Viewers, Young Adults and Women, Winning the Evening with Women 18-34

ABC's "Wife Swap" Hits Season Highs at 8pm in Total Viewers and Adults 18-49

Hitting Season Highs, "The Bachelor: Rome" is up from the Prior Week By 10% among Total Viewers and by 6% among Adults 18-49

Achieving Monday Highs Across-the-Board, ABC's "What About Brian" Beats NBC's "Studio 60" in the Key Adult 18-49 Sales Demographic

Monday Night (8:00-11:00 p.m.)

With "Wife Swap" leading into "The Bachelor: Rome," followed by "What About Brian" at 10:00 p.m., ABC produced its largest Monday night audience (8.0 million) and top Adult 18-49 rating (3.3/8), with regular programming on the night, since early May - since 5/1/06. For the second straight week, ABC hit Monday season highs in each of the women demographics. ABC ranked as the No. 1 Network on Monday night among Women 18-34 (4.4/12).

* ABC surged from its delivery on the same night last year by +29% in Women 18-34 (4.4/12 vs. 3.4/10), by +20% in Women 18-49 (4.8/11 vs. 4.0/10) and by +18% in Women 25-54 (5.2/12 vs. 4.4/10), a night which included a Monday Night Football game (St. Louis at Indianapolis) and an episode of "Wife Swap."

"Wife Swap" (8:00-9:00 p.m.)

"Wife Swap" gave ABC a solid start from 8:00-9:00 p.m., taking second place in the hour among Adults 18-34 (2.9/9) and Adults 18-49 (3.3/9).

* "Wife Swap" delivered a season high in the 8 o'clock hour among Total Viewers (8.1 million) and across the adult demos: AD18-34 (2.9/9), AD18-49 (3.3/9) and AD25-54 (3.6/9).

"The Bachelor: Rome" (9:00-10:00 p.m.)

From 9:00-10:00 p.m. "The Bachelor" built on its lead-in and grew by 10% in Total Viewers and by 9% in Adults 18-49 from start to finish. "The Bachelor: Rome" took second place in its time period with its core audience of Women 18-34 (4.5/11), beating CBS' comedies by 13% ("Two and a Half Men"/"Old Christine" - 4.0/10).

* Hitting season highs, ABC's "The Bachelor: Rome" was from the prior week by 10% in Total Viewers (8.7 million vs. 7.9 million) and by 6% in Adults 18-49 (3.3/8 vs. 3.1/7).

"What About Brian" (10:00-11:00 p.m.)

ABC's "What About Brian" beat NBC's "Studio 60" during the 10 o'clock hour by 3% among Adults 18-49 (3.2/8 vs. 3.1/8) and by a more substantial 28% in Adults 18-34 (3.2/9 vs. 2.5/7). The new NBC drama sank to new lows in viewers and young adults.

* Growing from its week earlier season premiere, "What About Brian" achieved its largest-ever Monday audience (7.3 million), matched its high among Adults 18-49 (3.2/8) and hit a new Monday high with Adults 18-34 (3.2/9).

* ABC's "What About Brian" retained an impressive 97% of its Adult 18-49 lead-in from "The Bachelor" (3.2/8 vs. 3.3/8) and built on its lead-in by 10% in Adults 18-34 (3.2/9 vs. 2.9/7).

Source: Nielsen Media Research (Preliminary, Live+SD), 10/16/06.





  [october 2006]  
S
M
T
W
T
F
S


· BACHELOR, THE (ABC)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· STUDIO 60 ON THE SUNSET STRIP (NBC)
· TWO AND A HALF MEN (CBS)
· WHAT ABOUT BRIAN (ABC)
· WIFE SWAP (ABC)





most recent ratings | view all posts
[02/17/17 - 09:21 AM]
"The Walking Dead" Season 7 Mid-Season Premiere Delivers 15.9 Million Total Viewers
AMC further spins the numbers for Sunday, February 12.

[02/17/17 - 09:01 AM]
TBS's "Full Frontal with Samantha Bee" Is #1 in Late Night Among Young Adults in 2017
TBS spins the numbers for the year to date.

[02/17/17 - 08:27 AM]
Thursday's Broadcast Ratings: ABC Continues Demo Win Streak
The Alphabet leads the night among adults 18-49 for the fourth consecutive week.

[02/16/17 - 08:57 AM]
Wednesday's Broadcast Ratings: ABC Edges Competition in Tight Demo Race
The Alphabet's "Modern Family" leads the night among adults 18-49.

[02/15/17 - 09:02 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Continue Demo Reign
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[02/14/17 - 09:16 AM]
Monday's Broadcast Ratings: ABC, "The Bachelor" Hold Onto Demo Crown
The network's mainstay leads the night among adults 18-49.

[02/13/17 - 01:49 PM]
"Legion" Powers Premiere Ratings - 4.37 Million Total Viewers from the Premiere Telecast and Two Encore Telecasts
FX further spins the numbers for Wednesday, February 8.

[02/13/17 - 12:47 PM]
E! Delivers Significant Year on Year Growth for "Live from the Red Carpet: The 2017 Grammy Awards"
E! spins the numbers for Sunday, February 12.

[02/13/17 - 10:16 AM]
"The 59th Annual Grammy Awards" Delivers 26.05 Million Viewers, Largest Audience Since 2014
CBS spins the numbers for Sunday, February 12.

[02/13/17 - 09:16 AM]
Sunday's Broadcast Ratings: Grammys Deliver Big Win for CBS
The Eye's coverage is on par with last year's Monday telecast among adults 18-49.

[02/12/17 - 02:03 PM]
Golden State-Oklahoma City on ABC Delivers Highest-Rated Non-Christmas NBA Regular-Season Game Since 2013
ESPN spins the numbers for Saturday, February 11.

[02/12/17 - 09:30 AM]
"Dateline NBC" Is #1 Non-Sports Program, Equals Highest Adults 18-49 Rating Since April 2016
NBC spins the numbers for Saturday, February 11.

[02/12/17 - 08:57 AM]
Saturday's Broadcast Ratings: NBA Sparks Easy Victory for ABC
The Alphabet wins the night among adults 18-49 by a healthy margin.

[02/12/17 - 08:01 AM]
"Saturday Night Live" Hits a Six-Year High in Metered-Market Households
NBC spins the late-night numbers for Saturday, February 11.

[02/11/17 - 08:33 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Edges Out Demo Crown
"Hawaii Five-0" and "Shark Tank" share the top spot among adults 18-49.