[11/03/06 - 11:46 AM]
Quick Take for Thursday, November 2, 2006 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Thursday, November 2.

[via press release from ABC]

Quick Take for Thursday, November 2, 2006 (Based on Fast Affiliate Ratings)

ABC Wins the Opening Night of the 2006 November Sweep in Adults 18-49

The Net Attracts its Biggest Audience on the First Night of a November Sweep in 13 Years and its Top Adult 18-49 Number in Over 15 Years

ABC�s �Grey�s Anatomy� is Thursday�s Most-Watched Program and Ranks as Thursday�s No. 1 TV Show in the Adult Demos on All Six of its Original Telecasts

ABC�s �Ugly Betty� Grows Week to Week in Viewers and Adults 18-49 And Marks the Series� Highest Women 18-49 Number in 4 Weeks

At 9pm, ABC�s �Grey�s Anatomy� Draws More Viewers than �C.S.I.,� Outpacing its CBS Drama Competitor by 30% Among Adults 18-49

ABC�s Freshman �Six Degrees� Tops CBS� �Shark� at 10pm by 29% in Adults 18-34

Thursday Night (8:00-11:00 p.m.)

ABC won the opening night of the 2006 November Sweep among Adults 18-49, beating out second-place CBS by 6% (5.6/14 vs. 5.3/13). ABC also ranked No. 1 on the evening among Adults 18-34 (5.0/14) and Teens 12-17 (2.4/8). ABC has been the top-rated network on Thursday in the key Adult 18-49 sales demographic on 6 of 7 weeks this season and the No. 1 net in Adults 18-34 on all 7 weeks.

� It was ABC�s first Adult 18-49 victory on the opening night of a November Sweep in at least 15 years � since at least November 1991, the first sweep period in the Nielsen electronic database. In fact over the last 15 years, there have been only two other occasions where the Net has won any Thursday during any Sweep period � on 2/6/03 and on 5/12/94.

� ABC is up substantially on the opening night of the 2006 November Sweep, gaining 68% in Total Viewers (14.1 million vs. 8.4 million) and 93% in Adults 18-49 (5.6/14 vs. 2.9/8) over the same night last year (11/3/05). ABC generated its largest audience on the opening night of a November Sweep in 13 years and its top Adult 18-49 number in more than 15 years � since November 1993 and since at least November 1991, respectively.

�Ugly Betty� (8:00-9:00 p.m.)

ABC�s �Ugly Betty� took second place during the opening hour on Thursday in Total Viewers (13.7 million) and Adults 18-49 (4.4/11), topping NBC�s comedies in the time period on both measures (�My Name is Earl�/�The Office� = 9.2 million & 4.2/11). For its 6th straight telecast (on each of the series� airings), ABC�s �Betty� won its time period among Women 18-34, pacing 11% ahead of second-place CBS� �Survivor� (5.2/14 vs. 4.7/13).

� �Ugly Betty� was up 5% in Total Viewers and 5% among Adults 18-49 from the prior week (13.1 million & 4.2/12 on 10/26/06). The new ABC series posted its strongest Women 18-49 rating (6.3/15) in 4 weeks � since 10/5/06.

� �Betty� boosted ABC�s results in the hour over the same night last year by 5.3 million viewers and by 76% in Adults 18-49 (11/3/05 = 8.4 million & 2.5/7). On average this season, �Ugly Betty� has improved the time slot for the Network by 91% in Total Viewers (14.1 million vs. 7.4 million) and by 88% in Adults 18-49 (4.5/12 vs. 2.4/7) from the same nights last year.

�Grey�s Anatomy� (9:00-10:00 p.m.)

ABC's �Grey's Anatomy� outdrew CBS� �C.S.I.� in viewers (21.0 million vs. 20.5 million) to stand as the most-watched TV show on Thursday night. The ABC drama�s advantage over the CBS drama was a very substantial 30% in Adults 18-49 (9.0/21 vs. 6.9/16). �Grey�s� has beaten �C.S.I.� in Adults 18-49 on all 6 occasions where both shows have been in originals this season. �Grey�s� has held the advantage over �C.S.I.� in viewers on 5 of 6 of their original match-ups.

� On all 6 of its original telecasts this season, ABC�s �Grey�s Anatomy� has qualified as Thursday�s No. 1 TV program across each of the adult demographics: AD18-34/AD18-49/AD25-54.

�Six Degrees� (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's freshman �Six Degrees� continued to outperform its CBS freshman drama competition (�Shark�) among Adults 18-34 (3.1/9), as well as among Women 18-34 (4.3/12) and Women 18-49 (4.6/11). �Six Degrees�� advantage over �Shark� was 29% among Adults 18-34 (3.1/9 vs. 2.4/7).

� Since its debut, �Six Degrees� has improved ABC's numbers the hour by 47% in Total Viewers (9.4 million vs. 6.4 million) and by 77% in Adults 18-49 (3.9/10 vs. 2.2/6) over the same nights last season.

Source: Nielsen Media Research, NTI (Fast Affiliate Ratings, Live+SD or Most Current), 11/2/06

  [november 2006]  


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