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[12/05/06 - 04:15 PM]
Momentum Fuels the CW's Best Week Yet Powered by a String of Season Highs Across the Schedule
The CW spins the numbers for the week of November 27-December 3.

[via press release from The CW]

MOMENTUM FUELS THE CW'S BEST WEEK YET POWERED BY A STRING OF SEASON HIGHS ACROSS THE SCHEDULE

The CW Posts Its Best Monday and Tuesday To Date

Best "Gilmore Girls" and "America's Next Top Model" Of The Season

Best "Veronica Mars" Ever

Best "One Tree Hill" Since the 2004-2005 Season

Most Watched "SmackDown" of the Season

"7th Heaven" Matches Its Season High

December 5, 2006 (Burbank, CA) - Building momentum drove The CW to its best week yet in adults 18-34 (1.8/5), women 18-34 (2.3/6) and viewers (3.8mil), for the week ending Dec. 3., powered by a series of seasons bests, including best Monday and Tuesday to date, season highs for "Gilmore Girls," "Top Model," "SmackDown" and "7th Heaven," a new all-time high for "Veronica Mars" and the best "One Tree Hill" since the 2004-05 season.

Compared to the same week last year (11/28/05-12/4/05), The CW improved over UPN and The WB in the network's target demos of adults 18-34 (1.8/5, 64% vs. WB and 6% vs. UPN) and women 18-34 (2.3/6, 53% vs. WB and 10% vs. UPN).

Season to date (through Sunday 12/3/06), The CW is above The WB last year in the target demos of adults 18-34 (1.7/5, 13%) and women 18-34 (2.1/6, +5%). The CW mirrors The WB's scheduling model with 6 nights and 13 hours of primetime programming. Compared to UPN last year, which only programmed 10 hours per week, The CW is on par in adults 18-34.

SUNDAY

"7th Heaven" matched its best adults 18-34 (1.7/5) of the season (both Sunday and Monday telecasts), and tied its Sunday best women 18-34 (2.5/7) performance.

FRIDAY

The CW's "Friday Night SmackDown" scored its largest audience (4.7mil) of the season, and matched its best men 18-34 (2.1/8) ratings of the season.

"SmackDown" ranked first on Friday (8:00-10:00 p.m.) in the target demo of men 18-34

WEDNESDAY

The CW scored its second highest-rated night of programming since the network launched on Sept. 20. in adults 18-34 (3.0/9), women 18-34 (4.6/12), adults 18-49 (2.3/6), women 18-49 (3.3/8) and viewers (4.9mil).

"One Tree Hill" delivered its highest ratings since the 2004-2005 season in key demos, including its best adults 18-34 (2.6/7) since 4/26/05 and best women 18-34 (3.9/10) since 2/22/05.

"Top Model" scored its best ratings of the season in adults 18-34 (3.4/10), women 18-34 (5.2/15), adults 18-49 (2.8/8), women 18-49 (4.0/10) and viewers (5.7mil).

TUESDAY

The CW posted its best Tuesday to date in adults 18-34 (2.3/7), women 18-34 (3.2/8), adults 18-49 (1.9/5), women 18-49 (2.6/6) and viewers (4.2mil).

"Veronica Mars" delivered its best ratings EVER in adults 18-34 (2.0/5) and adults 18-49 (1.6/4-tie), its second largest audience ever (3.44mil) and second highest ratings in women 18-34 (2.6/7-tie) and women 18-49 (2.0/5-tie).

"Gilmore Girls" climbed to new season highs in adults 18-34 (2.6/8), adults 18-49 (2.2/6) and viewers (4.9mil)

MONDAY

The CW scored its best Monday of the season in adults 18-34 (1.6/4)





  [december 2006]  
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M
T
W
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· AMERICA'S NEXT TOP MODEL (CW)
· GILMORE GIRLS (CW)
· ONE TREE HILL (CW)
· SEVENTH HEAVEN (CW)
· VERONICA MARS (CW)
· WWE SMACKDOWN (SYFY)





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