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[02/08/07 - 11:52 AM]
Beauty and the Geek Builds Momentum, Climbs to Best Ratings Since 2-Hour Premiere
The CW spins the numbers for Wednesday, February 7.

[via press release from The CW]

"BEAUTY AND THE GEEK" BUILDS MOMENTUM, CLIMBS TO BEST RATINGS SINCE 2-HOUR PREMIERE

"Beauty and The Geek" Delivers Cycle's Best 8:00 P.M. Performance To Date

"Beauty and The Geek" Again Scores Second In Target Demos

"Beauty and The Geek" and "One Tree Hill" Post Gains

The CW Wednesday Improves Over UPN and WB a Year Ago

February 8, 2007 (Burbank, California) - "Beauty and The Geek" delivered yet another strong performance for The CW, climbing to its best ratings since the two-hour premiere (1/3/07) in adults 18-34 (2.5/7), women 18-34 (3.4/9), adults 18-49 (2.1/5), women 18-49 (2.5/6) and viewers (4.4mil), according to preliminary live plus same day Nielsen ratings for Wednesday, Feb. 7, 2007. This also marks this cycle's best ratings in the 8:00 p.m. hour in adults 18-34 (tie), women 18-34, adults 18-49 and women 18-49.

"Beauty and The Geek" ranked second in the hour in the target demos of adults 18-34 and women 18-34, behind only Fox.

"Beauty and The Geek" continued to build momentum with another week of increases, improving over last week by 4% in adults 18-34, 13% in women 18-34, 11% in adults 18-49, 14% in women 18-49 and 16% in viewers.

Last night's "Beauty and The Geek" also scored dramatic growth at 8:30 p.m., improving at the second half hour by 32% in adults 18-34, 23% in women 18-34, 28% in adults 18-49, 17% in women 18-49 and 20% in viewers.

"One Tree Hill" posted double-digit gains versus its previous original episode (1/24/07), including 27% in adults 18-34 (1.9/5), 18% in women 18-34 (2.6/6), 30% in adults 18-49 (1.3/3), 21% in women 18-49 (1.7/4) and 32% in viewers (2.9mil).

The CW's Wednesday line-up scored double- and triple-digit gains over UPN and The WB the same night a year ago (2/8/06). Compared to UPN, The CW was up 214% in adults 18-34 (2.2/6), 275% in women 18-34 (3.0/7), 143% in adults 18-49 (1.7/4), 200% in women 18-49 (2.1/5) and 108% in viewers (3.6mil). Versus The WB, The CW improved 38% in adults 18-34, 43% in women 18-34, 31% in adults 18-49, 31% in women 18-49 and 30% in viewers.





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· BEAUTY AND THE GEEK (CW)
· ONE TREE HILL (CW)





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