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SEASON 4 PREMIERE OF RESCUE ME GETS BIG RATINGS LIFT FROM DVR
Season Four Premiere Posts +18% Gain in Delivery of Adults 18-49
And +17% Lift in Total Viewers with Live+7 Nielsen DVR Data
With Final Nielsen "Live+7" Playback Data,
31% of Adults 18-49 and 26% of Total Viewers
Watched the Fourth Season Premiere of Rescue Me on Time-Shift Basis
LOS ANGELES, July 3, 2007 � The fourth season premiere episode of the acclaimed drama Rescue Me received a significant ratings increase when Nielsen delivered the "Live+7" data yesterday, showing an +18% gain on Adults 18-49 and a +17% lift in total viewers compared to the initial "Live+Same Day" ratings data that were released the day following its June 13th debut.
Based on the final "Live+7" ratings for the first run of Rescue Me's fourth season premiere episode (Wednesday, June 13 at 10 PM), 31% of the 2.1 million Adults 18-49 and 26% of the 3.3 million total viewers watched the episode via DVR within seven days of its original airing, the largest percentage of time-shift viewing for any FX program.
The four-telecast cume ratings for the season four premiere episode in its first also showed large increases among Adults 18-49 and total viewers compared to Live+Same Day, gaining +16% in Adults 18-49 and +14% in total viewers. In its first week, Rescue Me delivered 3.7 million Adults 18-49 and 5.6 million total viewers for the four runs.
Nielsen provides final Live+7 ratings data approximately two to three weeks after a show's primary airing. With Live+7 data, the fourth season premiere episode was down only -4% on Adults 18-49 and -3% in total viewers versus season three premiere (2.2 million A18-49 and 3.4 million viewers).
Based on the initial Live+Same Day ratings data released by Nielsen on June 14th, the primary airing without DVR playback numbers included showed declines -18% in Adults 18-49 and -20% in total viewers compared to the series' third season premiere episode final Live+7 ratings, an apples to oranges comparison.
Rescue Me Season 4 Premiere
Live+7 Final Ratings
First Run, Wednesday, June 13, 10PM ET/PT
Adults 18-49 Total Viewers
Season 4 Premiere 2.1 million 3.3 million
Season 3 Average 1.8 million 2.8 million
% change +17% +14%
Adults 18-49 Total Viewers
Season 4 Premiere 2.1 million 3.3 million
Season 3 Premiere 2.2 million 3.4 million
% change -4% -3%
Rescue Me Season Four Premiere
Live+7 Final Ratings
Season Four Premiere Episode � Four-Telecast Cume
Adults 18-49 Total Viewers
Season 4 Premiere 3.7 million 5.6 million
Season 3 Average 3.6 million 5.7 million
% change +3% -2%
Adults 18-49 Total Viewers
Season 4 Premiere 3.7 million 5.6 million
Season 3 Premiere 4.0 million 6.1 million
% change -8% -8%
Rescue Me Season 4 Premiere Live+Same Day vs. Rescue Me Season 3 Live+7
First Run, Wednesday, June 13, 10PM ET/PT
Adults 18-49 Total Viewers
Season 4 Premiere 1.8 million 2.8 million
Season 3 Average 1.8 million 2.8 million
% change 0% 0%
Adults 18-49 Total Viewers
Season 4 Premiere 1.8 million 2.8 million
Season 3 Premiere 2.2 million 3.4 million
% change -18% -18%
Rescue Me Season 4 Premiere Live+Same Day Ratings vs. Rescue Me Season 3 Live+7
Four-Telecast Cume
Adults 18-49 Total Viewers
Season 4 Premiere 3.2 million 4.9 million
Season 3 Average 3.6 million 5.7 million
% change -11% -14%
Adults 18-49 Total Viewers
Season 4 Premiere 3.2 million 4.9 million
Season 3 Premiere 4.0 million 6.1 million
% change -20% -20%
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