[12/20/07 - 04:16 PM]
Quick Take for Wednesday, December 19, 2007 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Wednesday, December 19.

[via press release from ABC]

Quick Take for Wednesday, December 19, 2007 (Fast Affiliate Live + Same Day Ratings)

"Duel" Earns Second in its Time Period in Viewers and Adults 18-49, while Ranking No. 1 with Adults 25-54, Adults 18-34 and Across the Key Men Demos

Growing its Total Viewer Count for the Second Night in a Row, "Duel" Draws its Largest Audience Yet and Greatly Improves the Time Period for ABC Year to Year

Moving from July to December this Year, ABC's "A Holiday Celebration at Ford's Theatre" Grows 20% in Adult 18-49 with its Highest Rating in 4 Years

"Duel" (8:00-9:00 p.m.)

ABC's "Duel" earned second place in its time period among Total Viewers (7.4 million) and Adults 18-49 (2.2/7-tie), while taking first place in its slot among Adults 18-34 (1.8/6). In fact it was the second night in a row that "Duel" made ABC the No. 1 network during the 8 o'clock hour with Adults 18-34. In addition, Night 3 of "Duel" also won its hour among Adults 25-54 (2.7/7) and across each of the key men demographics: M18-34 (1.7/6), M18-49 (2.0/6), M25-54 (2.4/7). It was the evening's top-rated broadcast with Men 18-34. From start to finish, the gamer grew by 8% in Total Viewers (7.1 million to 7.7 million) and 15% in Adults 18-49 (2.0/6 to 2.3/7). "Duel" is airing as a 6-night event during the week, concluding with its season finale on Sunday from 8:00-9:00 p.m. (ET). On Sunday evening (12/23/07), a final winner will be awarded a jackpot in excess of $1.5 million.

� Growing its Total Viewer count for the second night in a row, "Duel" attracted its biggest audience yet.

� "Duel" improved the time period for ABC, over the same night last year, by 3.0 million viewers and by 47% in Adults 18-49 (12/20/06 = 4.4 million & 1.5/5).

"Exxon-Mobil Presents a Holiday Celebration at Ford's Theatre" (10:00-11:00 p.m.)

Moving from July to December this year, ABC's "Holiday Celebration at Ford's Theatre" grew 20% year to year in Adults 18-49 (1.2/3 vs. 1.0/4), achieving the annual special's highest rating in 4 years � best since 2003.

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled over 11% at the same point in 2006 up to over 21% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 12/19/07.

  [december 2007]  


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