FUELED BY "ONE TREE HILL," THE CW CLIMBS TO BEST TUESDAY OF SEASON IN TARGET DEMOS
ONE TREE HILL Delivers The CW's Best Tuesday Since Last March in Key Demos
Two-Hour ONE TREE HILL Debut Builds Over Last Season's Premiere in Women 18-34 and Teens; Matches Previous Debut in Adults 18-34 and Viewers
ONE TREE HILL Leads The CW to Second on Tuesday in Adults and Women 18-34 and First Place in Teens and Female Teens
ONE TREE HILL Debut Out-Performs CW's Tuesday Season Average
Drama's Season Five Debut Posts Dramatic Gains Over Season Four Finale
January 9, 2008 (Burbank, CA) - The return of The CW's hit drama ONE TREE HILL delivered the network's best Tuesday performance of the season in adults 18-34 (2.1/6), women 18-34 (3.0/8), total viewers (3.5mil), teens (2.2/7) and female teens (3.2/10), according to Live Plus Same Day Nielsen ratings for Tuesday, Jan. 8, 2008. In fact, this marks The CW's highest-rated Tuesday since 3/6/07 in adults 18-34, women 18-34, teens and female teens, and the network's best Tuesday since 4/24/07 in total viewers.
Even without the benefit of a "Top Model" lead-in this season, ONE TREE HILL matched its season premiere last fall in adults 18-34 and total viewers, and improved on last season's debut in women 18-34 and teens.
Competitively, the two-hour ONE TREE HILL led The CW to second place overall on Tuesday in adults 18-34 and women 18-34, behind only NBC; and took first among total teens and female teens.
Fueled by ONE TREE HILL, The CW out-performed its Tuesday season-to-date average across all demos, including 62% in adults 18-34, 100% in women 18-34, 36% in adults 18-49 (1.5/4), 62% in women 18-49 (2.1/5), 83% in teens, 146% in female teens, and 46% in viewers.
Last night's season five premiere of ONE TREE HILL dramatically improved over the show's fourth season finale by 50% in adults 18-34, women 18-34, adults 18-49 and women 18-49, 52% in viewers, 47% in total teens and 28% in female teens.