Part Two of Lifetime Movie Network's 'Green River' Miniseries Breaks Network Records for Total Viewers, Household Ratings and Delivery for P18-49, P25-54, W18-49 and W25-54
Lifetime Movie Network Has Most-Watched Quarter in History in Prime and
Total Day for P2+, Households, W25-54 and W18+
NEW YORK, April 1, 2008 -- Part Two of Lifetime Movie
Network's first-ever original miniseries, "The Capture of the Green River
Killer," shattered network records during its Monday, March 31 premiere,
even surpassing the Sunday night performance of Part One and becoming the
most-watched and highest-rated program in the network's 10-year history,
averaging 2.4 million total viewers (up 17 percent from Part One) and a 2.8
household rating (up 12 percent from Part One).
The telecast also delivered a record number of P25-54 (1.1 million),
P18-49 (911,000), W25-54 (711,000) and W18-49 (594,000).
In setting the network mark, Part One had posted 2,047,000 million
total viewers with a 2.55 household rating, while also delivering P25-54
(989,000 viewers), P18-49 (832,000 viewers), W25-54 (658,000 viewers) and
W18-49 (577,000 viewers), while also ranking #1 in primetime among W18-49
and W25-54 versus all basic cable networks.
The first quarter also marked Lifetime Movie Network's highest
delivery, in both prime and total day, since launching in June 1998:
-- Prime delivery of Persons 2+ (553,000), HHs (446,000), W18+ (371,000)
and W25-54 (159,000).
-- Total Day delivery of Persons 2+ (399,000), HH (338,000), W18+
(279,000) and W25-54 (143,000).
"This record-setting performance attests to the growing power of the
Lifetime Movie Network brand, the only basic cable movie channel for women,
24/7," said Louise Henry Bryson, Executive Vice President/General Manager,
Lifetime Movie Network. "I want to thank everyone associated with this
wonderful miniseries, from the production team, terrific cast and my
hard-working colleagues here at Lifetime Movie Network, all of whom made
this success possible."
The network has also now experienced seven straight months of
double-digit household gains in both prime and total day.
Starring Tom Cavanagh, Sharon Lawrence and Amy Davidson, the miniseries
follows the dogged determination of one persistent, nearly obsessive
Washington State detective, Dave Reichert (Cavanagh). Detective Reichert
used guile, wits and perseverance to hunt the murderer, bringing an end to
the largest unsolved serial killer case in the country, and in doing so,
helped provide much needed closure to the victims' families.
"The Capture of the Green River Killer" was produced by Once Upon a
Time Films for Lifetime Movie Network. Emmy(R) winner Stanley M. Brooks
("Broken Trail") and John Pielmeier ("Sins of the Father," Lifetime's "The
Memory Keeper's Daughter") served as executive producers. Juliette Hagopian
("Holiday Switch") and Emmy(R) winner Damian Ganczewski ("Broken Trail")
produced the movie. Norma Bailey ("Ladies Night") directed the movie from a
script written by Pielmeier. The script for "The Capture of the Green River
Killer" was based on the book Chasing the Devil: My Twenty-Year Quest to
Capture the Green River Killer by David Reichert.
LIFETIME is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, LIFETIME
is committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and
their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real
Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME
Entertainment Services, a 50/50 joint venture of Hearst Corporation and The
Walt Disney Company.