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Lifetime Television's 'Army Wives' Rolls Over Both Broadcast and Basic Cable on Sunday Night
Trounces all Broadcast Networks Among W18-49 During 10PM Time Period
"Army Wives" Grabs Top Spot for Prime on Basic Cable Among Households, P2+,
P18-34, P18-49, P25-54, W18-34, W18-49, W25-54 and W18+
myLifetime.com Traffic Surges 155 Percent on Monday, June 9
NEW YORK, June 10 -- Lifetime Television's watercooler
series "Army Wives" smashed through the competition on both broadcast and
basic cable on Sunday night. The drama trounced all the broadcast networks
in W18-49 ratings during the 10PM (ET/PT) time period.
The more than 70 Nielsen-metered basic cable networks fared no better.
The "Army Wives" juggernaut was the #1 rated program for all of prime,
including its 10PM time slot, among households, P2+, P18-34, P18-49,
P25-54, W18-34, W18-49, W25-54 and W18+.
These numbers powered Lifetime to its highest-rated Sunday prime since
September 2007 among W18-34 and W18-49, and propelled the network to #1 for
the entire week in prime W18-34.
All four Sunday telecasts reached more than 8.8 million P2+.
Page view traffic on Monday, June 9, to Lifetime Digital properties,
including myLifetime.com and the "Army Wives" show site, shattered the
five-year mark set on Sunday. Traffic surged 155 percent year-to-year for
the day.
Other highlights of the second season premiere of "Army Wives" include:
-- Highest-rated and most-watched original drama telecast in Lifetime's
24-year history
-- #1 cable drama of 2008 to date among W18-49 and W25-54
-- 4.5 million total viewers
-- 3.7 household rating
-- 3.3 million W18+
-- 805,420 W18-34 (2.9 rating)
-- 1,963,338 W18-49 (3.5)
-- 1,966,324 W25-54 (3.6)
Filmed on location in Charleston, S.C., "Army Wives" stars Kim Delaney,
Sally Pressman, Brigid Brannagh, Brian McNamara, Sterling K. Brown, Wendy
Davis, Drew Fuller and Catherine Bell. Mark Gordon and The Mark Gordon
Company's president of production, Deborah Spera, serve as executive
producers. Nick Thiel and series creator Katherine Fugate also serve as
executive producers. The series is based on the book Under the Sabers: The
Unwritten Code of Army Wives by Tanya Biank, who serves as a consultant.
"Army Wives" is produced by ABC Studios.
Lifetime is the leader in women's television and a top-rated basic
cable network. A diverse, multi-media company, Lifetime is committed to
offering the highest quality entertainment and information programming, and
advocating a wide range of issues affecting women and their families.
Lifetime Television, Lifetime Movie Network, Lifetime Real Women and
Lifetime Digital (including myLifetime.com) are part of Lifetime
Entertainment Services, a 50/50 joint venture of Hearst Corporation and The
Walt Disney Company.
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