[06/02/09 - 11:00 AM]
Part Two of Lifetime's Maneater Miniseries Is Network's Highest Rated Program of the Year Among Women 18-49
Lifetime spins the numbers for May 30-31.

[via press release from Lifetime]

Part Two of Lifetime's Maneater Miniseries is Network's Highest Rated Program of the Year Among Women 18-49

Original Miniseries Finale Averages More Than 2.9 Million Total Viewers

LOS ANGELES, June 2 -- Ratings for Part Two of Lifetime Television's original miniseries event Maneater, starring Sarah Chalke (Lifetime's Why I Wore Lipstick to My Mastectomy, Scrubs) and based on Gigi Levangie Grazer's (The Starter Wife) best-selling book, broke network records for the year on Sunday, May 31. The miniseries' finale doubled the Women 18-49 performance of the previous night to become the Network's highest rated original longform of the year in the demographic with a 2.1 rating. Part Two of the miniseries generated a 2.5 Household rating, averaging more than 2.9 million viewers.

The Sunday 7:00 PM encore presentation of Maneater Part One posted a solid 1.1 rating among Women 18-49, surpassing its debut performance the prior evening in the demographic.

The Network's previous record holder in Women 18-49 had been Prayers for Bobby, which on January 24, 2009, posted a 1.8 rating. Lifetime continues to be the number one-rated and most-watched ad-supported cable network for original movie premieres among Women 18+.


Lifetime Networks and Vaseline Aloe Fresh (a Unilever brand) have partnered on a comprehensive, multi-platform promotional campaign in support of Maneater. Under the exclusive agreement, Vaseline Aloe Fresh is the Presenting Sponsor of the two-part program. Beginning mid-April through encore presentations of the miniseries on Lifetime Television and Lifetime Movie Network - cable's top two women's channels - the brand partnership, brokered by Mindshare, crosses every division of Lifetime to maximize consumer awareness of Maneater and the Vaseline Aloe Fresh line of light lotions that leave skin feeling hydrated and refreshed.


Lifetime is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (which includes myLifetime.com, Lifetime Games, Roiworld.com, DressUpChallenge.com and MothersClick.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.

  [june 2009]  


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