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[06/23/09 - 12:33 PM]
ABC Family's "Secret Life" Returns at Record Levels, While "Make It Or Break It" Sets Time Period Highs
ABC Family spins the numbers for Monday, June 22.

[via press release from ABC Family]

ABC Family's "Secret Life" returns at record levels, while "Make It or Break It" Sets Time Period Highs

Ratings Highlights for Monday, June 22, 2009 (Final National Ratings)

Sophomore Season Launch of ABC Family's Hit Original Series "The Secret Life of the American Teenager" is the Series' Most-Watched Telecast Ever in Viewers

"Secret Life's" Debut is the Show's No. 2 Telecast on Record in Adults 18-34, Adults 18-49 and Viewers 12-34, Behind Only its 1A Fall �08 Finale

"Secret Life's" Season Opener is Cable's No. 1 Scripted Original Series/Season Debut This Summer in Adults 18-34 and Across All Core Female Demos, Ahead of High Profile Series "Burn Notice," "Royal Pains" and "The Closer"

Newest Original Series, "Make It or Break It" Launches as ABC Family's No. 2 Series Debut Ever Across Target 18-34 and 12-34 Demos

"Secret Life's" Season Opener Becomes ABC Family's Most-Watched Program in the Hour in the Net's History in Total Viewers and Across All Key Adult Demos

"Make It or Break It" Posts ABC Family's Best Monday 9 O'clock Numbers in the Net's History in Females 12-34 and Female Teens, and Highest Numbers With Regular Programming Ever in Viewers, Adults 18-49 and Viewers 12-34

"Secret Life" and "Make It or Break It" Register Massive Triple-to-Quadruple Digit Percent Increases Over Year-Ago Time Period Averages in Key Targets

"The Secret Life of the American Teenager" (8:00-9:00 p.m.) The second season opener of ABC Family's hit original series, "The Secret Life of the American Teenager," hit a series high in Total Viewers (4.7 million) and ranked as the show's second-most-watched telecast on record in Adults 18-34 (1.4 million), Adults 18-49 (2.1 million) and Viewers 12-34 (2.9 million), behind only its season 1A Fall '08 finale (9/9/08).

Impressively, "Secret Life's" second season debut now stands as cable's No. 1 scripted original series/season premiere this summer in Adults 18-34 and across core female 18-34, 18-49 and 12-34 demos, ahead of such high profile series as USA's "Royal Pains" and "Burn Notice" and TNT's "The Closer".

� "Secret Life" recorded ABC Family's largest audience in the hour ever in Total Viewers (4.7 million), Adults 18-34 (1.4 million), Adults 18-49 (2.1 million), Women 18-49 (1.6 million), Viewers 12-34 (2.9 million) and Females 12-34 (2.3 million).

� "Secret Life" catapulted past year-ago time period levels (06/23/08), jumping by 699% in Total Viewers (4.7 million vs. 588,000), by 673% in Adults 18-34 (1.4 million vs. 181,000), by 534% in Adults 18-49 (2.1 million vs. 331,000) and by 1829% in Viewers 12-34 (2.9 million vs. 99,000).

"Make It or Break It" (9:00-10:00 p.m.)

ABC Family's newest original series, "Make It or Break It" launched as the net's No. 2 series launch ever in Adults 18-34 (606,000) and Viewers 12-34 (1.3 million), behind only the July '08 debut of "The Secret Life of the American Teenager." Moreover, "Make It or Break It" also stood as the net's second-most-watched series premiere on record in core women demos: Women 18-34 (511,000), Women 18-49 (840,000) and Females 12-34 (1.1 million).

� "Make It or Break It" registered ABC Family's best deliveries in the hour ever in Females 12-34 (1.1 million) and Female Teens (610,000), and the net's best numbers on record with regular programming (excludes "25 Days of Christmas") in Total Viewers (2.5 million), Adults 18-49 (1.0 million) and Viewers 12-34 (1.3 million).

� "Make It or Break It" vaulted past year-ago time period averages by triple-digit percent margins, increasing by 181% in Total Viewers (2.5 million vs. 890,000), by 140% in Adults 18-34 (606,000 vs. 252,000), by 114% in Adults 18-49 (1.0 million vs. 468,000) and by 856% in Viewers 12-34 (1.3 million vs. 136,000).

Source: Nielsen Media Research (Preliminary National Ratings, Live + Same Day, 6/22/09, Year-Ago, 6/23/08; ABC Family: Nov. '01- to date; Summer 09 to date: 6/1/09-6/22/09).





  [june 2009]  
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M
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· BURN NOTICE (USA)
· CLOSER, THE (TNT)
· MAKE IT OR BREAK IT (ABC FAMILY)
· ROYAL PAINS (USA)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





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