or


[10/09/09 - 08:06 AM]
CBS's Big Premiere Week to Get Even Bigger
CBS further spins the numbers for the week of September 21-27.

[via press release from CBS]

CBS's BIG PREMIERE WEEK TO GET EVEN BIGGER

ALL-TIME HIGH LIVE PLUS 7-DAY DVR PLAYBACK TO SIGNIFICANTLY BOOST CBS's PREMIERE WEEK RATINGS

CBS's Premiere Week Averages Projected To Increase By About

+1 Million Viewers and Between +0.4 to +0.5 Ratings Points in Key Demos

14 CBS Programs Expected To See Viewership Boosted By More Than +1 Million Viewers

"NCIS" To Gain More Than 2 Million Viewers and "The Mentalist" Nearly 2 Million More Viewers

11 Programs Anticipate Gains of at Least a Half a Rating Point in Adults 18-49 and Adults 25-54

With DVR playback reaching an all-time high, up +36% versus premiere week last year and up +64% over 2007, CBS Research estimates the Network will see a significant lift in its premiere week ratings when Nielsen releases live +7 day ratings for the first week of the season on Monday, Oct. 12.

Among viewers, NCIS is expected to gain more than two million addition viewers and THE MENTALIST nearly two million more, while among adults 18-49, NCIS, CRIMINAL MINDS and CSI: MIAMI are expected to see increases of nearly an additional rating point.

"With the growth of DVR penetration and usage, we can no longer evaluate the performance of programs simply based on ratings delivered the following day," said David Poltrack," Executive Vice President, Planning and Research, CBS. "Viewers are now watching their favorite programs on their schedules as well as ours. The industry must now switch our collective focus away from the 'partial' overnight audience reports to the full audience reports when they come out some weeks later. That is when we see the true drawing power of the primetime broadcast network programs, which is only being enhanced by this new technology."

Based on the Network's projections of live plus 7-day viewing versus reported live plus same day ratings, CBS's premiere week averages are expected to see a lift of approximately one million viewers (from premiere week live plus same day average of 11.77m) and between +0.4 to +0.5 ratings points in adults 18-49 (from 3.2/9) and adults 25-54 (from 4.1/11).

Moreover, 14 CBS programs are expected to see lifts of more than one million viewers compared to their live plus same day averages, while 11 programs are anticipated to gain at least a half a rating point in adults 18-49 and adults 25-54 compared to live plus same day ratings.

CBS programs with anticipated lifts of one million viewers or more include:

� NCIS

� THE MENTALIST

� CRIMINAL MINDS

� CSI: MIAMI

� TWO AND A HALF MEN

� CSI

� NCIS: LOS ANGELES

� CSI: NY

� SURVIVOR: SAMOA

� GHOST WHISPERER

� NUMBERS

� THE BIG BANG THEORY

� THE GOOD WIFE

� HOW I MET YOUR MOTHER

CBS programs with anticipated lifts of a half a rating point or more in adults 18-49 include:

� NCIS

� CRIMINAL MINDS

� CSI: MIAMI

� THE MENTALIST

� TWO AND A HALF MEN

� THE BIG BANG THEORY

� HOW I MET YOUR MOTHER

� CSI

� SURVIVOR: SAMOA

� NCIS: LOS ANGELES

� CSI: NY

CBS programs with anticipated lifts of half a rating point or more in adults 25-54 include:

� NCIS

� CRIMINAL MINDS

� CSI: MIAMI

� THE MENTALIST

� TWO AND A HALF MEN

� CSI

� SURVIVOR: SAMOA

� HOW I MET YOUR MOTHER

� THE BIG BANG THEORY

� CSI:NY

� NCIS: LOS ANGELES





  [october 2009]  
S
M
T
W
T
F
S
    


· BIG BANG THEORY, THE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· CSI: NEW YORK (CBS)
· GHOST WHISPERER (CBS)
· GOOD WIFE, THE (CBS)
· HOW I MET YOUR MOTHER (CBS)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· NUMB3RS (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)





most recent ratings | view all posts
[09/04/15 - 09:56 AM]
Every Major CBS News Broadcasts Posts Year-to-Year Viewer Growth and Strong Deliveries of Adults 25-54
CBS News further spins the numbers for the week of August 24-30.

[09/04/15 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Rides "Big Brother," "Big Bang" to Another Victory
Said duo are the night's top draws among total viewers and adults 18-49.

[09/04/15 - 06:07 AM]
ESPN's 2015 Thursday Night Doubleheader Sees Significant Ratings Increases Over 2014 Thursday Night Opener
ESPN spins the numbers for Thursday, September 3.

[09/03/15 - 01:22 PM]
"In The Cut" Viewership Explodes in Week Two, Second Episode & Series Become Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, September 1.

[09/03/15 - 12:00 PM]
Hallmark Channel's Original Programming Stands Out on Saturday Nights
The Hallmark Channel further spins the numbers for Saturday, August 29.

[09/03/15 - 11:34 AM]
Jimmy Fallon and Seth Meyers Encores Win the Late-Night Ratings Week of Aug. 24-28
NBC spins the late-night numbers for the week of August 24-28.

[09/03/15 - 09:35 AM]
USA Network Wins the Summer, Ranking #1 in Key Demos Across All Basic Cable
USA spins the numbers for the summer to date.

[09/03/15 - 08:55 AM]
"The Carmichael Show" Grows in Its Second Week, Up 18% at 9 P.M., 22% at 9:30
NBC spins the numbers for Wednesday, September 2.

[09/03/15 - 08:27 AM]
Wednesday's Broadcast Ratings: NBC Edges CBS, FOX for Demo Crown
Plus: the Peacock's "America's Got Talent" is the night's most-watched program overall.

[09/03/15 - 08:19 AM]
ABC's "Celebrity Wife Swap" Season Finale is Up in Viewers and Adults 18-49, Marking its Most-Watched Telecast in 4 Weeks
ABC spins the numbers for Wednesday, September 2.

[09/03/15 - 07:42 AM]
ABC Is Up for the 2nd Week in a Row in Adults 18-49 to a 2-Month High in Late-Night
ABC spins the late-night numbers for the week of August 24-28.

[09/02/15 - 01:15 PM]
Summer Was Hot on WE tv - Network Bucked Industry Trends to Grow Ratings More Than 30 Percent in Key Demos, Year-Over-Year
WE tv spins the numbers for the summer to date.

[09/02/15 - 01:10 PM]
2015 "MTV Video Music Awards" Generates More Than 73 Million Views Across Platforms
MTV further spins the numbers for Sunday, August 30.

[09/02/15 - 11:53 AM]
OWN Delivers Double-Digit Growth in Key W25-54 Demo and Total Viewers in August 2015
OWN spins the numbers for the month of August.

[09/02/15 - 11:41 AM]
Lifetime Posts Double Digit Year-on-Year Growth in Key Demos for August
Lifetime spins the numbers for the month of August.