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[10/26/09 - 11:09 AM]
America's Most-Watched Network Gets Most Dvr Lift
CBS further spins the numbers for the week of October 5-11.

[via press release from CBS]

AMERICA'S MOST-WATCHED NETWORK GETS MOST DVR LIFT

CBS Adds +1.16 Million Viewers, More Than Any Other Network and +0.5 of a Rating Point Among Adults 18-49

Third Week Live Plus 7-Day DVR Playback Sees 14 CBS Series Gaining More Than One Million Viewers and a Half a Rating Point in Adults 18-49

"The Mentalist" Is the Network's Top Playback Performer with an Increase of Nearly +3 Million Viewers and a Gain of +1.0 Rating Points Among Adults 18-49

Season-to-Date, CBS Is Averaging a 7-Day Lift of +1.18 Million Viewers, More Than Any Other Network with Three of the Top 5 Most Played Back Programs

America's most watched network got the most live plus 7-day DVR playback lift for the third consecutive week, according to Nielsen live plus 7-day ratings for the week ending Oct. 11.

CBS added +1.16 million viewers for the week, more than any other network and +0.5 rating points in adults 18-49.

For the third consecutive week, THE MENTALIST had the second largest lift among all primetime programs, gaining +2.96 million additional viewers. THE MENTALIST also had the Network's largest adult 18-49 gain with an increase of +1.0 ratings point. CSI gained +2.27 million additional viewers while NCIS gained +2.20 million and THE BIG BANG THEORY gained +1.95 million additional viewers.

Among adults 18-49, following THE MENTALIST were CSI and THE BIG BANG THEORY, both with a gain of +0.9 rating points.

With live plus 7-day viewing factored in, CBS's second week live plus same day ratings increased by +1.16 million viewers (13.354m from 12.196m), +0.5 in adults 18-49 (3.8 from 3.3) and +0.6 in adults 25-54 (4.8 from 4.2).

Season-to-date, CBS is averaging a 7-day lift of +1.18 million viewers, more than any other network with three of the top five most played back programs: # 2 THE MENTALIST (+2.91m), #4 CSI (+2.27m) and #5 NCIS (+2.04m).

CBS programs with lifts of one million viewers in week three:

�� THE MENTALIST (+2.96m)

�� CSI (+2.27m)

�� NCIS (+2.20m)

�� THE BIG BANG THEORY (+1.95m)

�� CRIMINAL MINDS (+1.90m)

�� CSI: NY (+1.70m)

�� CSI: MIAMI (+1.69m)

�� TWO AND A HALF MEN (+1.60m)

�� NCIS: LOS ANGELES (+1.55m)

�� THE GOOD WIFE (+1.51m)

�� NUMBERS (+1.31m)

�� SURVIVOR: SAMOA (+1.27m)

�� MEDIUM (+1.25m)

�� GHOST WHISPERER (+1.10m)

CBS programs with lifts of a half a rating point or more in adults 18-49 in week three:

�� THE MENTALIST (+1.0)

�� CSI (+0.9)

�� THE BIG BANG THEORY (+0.9)

�� NCIS (+0.8)

�� CRIMINAL MINDS (+0.7)

�� TWO AND A HALF MEN (+0.7)

�� CSI: MIAMI (+0.7)

�� SURVIVOR: SAMOA (+0.7)

�� NCIS: LOS ANGELES (+0.6)

�� CSI: NY (+0.6)

�� HOW I MET YOUR MOTHER (+0.6)

�� THE GOOD WIFE (+0.5)

�� NUMBERS (+0.5)

�� GHOST WHISPERER (+0.5)

CBS programs with lifts of half a rating point or more in adults 25-54 in week three:

�� THE MENTALIST (+1.2)

�� CSI (+1.1)

�� THE BIG BANG THEORY (+1.0)

�� CRIMINAL MINDS (+0.9)

�� NCIS (+0.9)

�� TWO AND A HALF MEN (+0.8)

�� CSI: MIAMI (+0.8)

�� CSI: NY (+0.8)

�� NCIS: LOS ANGELES (+0.7)

�� SURVIVOR: SAMOA (+0.7)

�� HOW I MET YOUR MOTHER (+0.6)

�� NUMB3RS (+0.6)

�� THE GOOD WIFE (+0.6)

�� MEDIUM (+0.5)

�� GHOST WHISPERER (+0.5)





  [october 2009]  
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M
T
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· BIG BANG THEORY, THE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· GHOST WHISPERER (CBS)
· GOOD WIFE, THE (CBS)
· HOW I MET YOUR MOTHER (CBS)
· MEDIUM (CBS)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· NUMB3RS (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)





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