or


[01/22/10 - 08:42 AM]
ABC Wins 3rd Straight Thursday in Adults 18-49
ABC spins the numbers for Thursday, January 21.

[via press release from ABC]

ABC Wins 3rd Straight Thursday in AD18-49/Grey's is #1 TV Show

Some early points on ABC's Thursday, ahead of the regular press release.

ABC won its 3rd straight Thursday in Adults 18-49 (3.4/9), leading second place Fox by 10% (3.1/8), third-place CBS by 21% (2.8/8) and fourth-place NBC by 55% (2.2/6). ABC marked its most-watched (9.8 million) non-sports Thursday in 2 months � since 11/19/09.

The series debut of The Deep End boosted ABC's 8 o'clock numbers week to week by 1.7 million viewers (7.1 million vs. 5.4 million) and by 29% in Adults 18-49 (1.8/5 vs. 1.4/4), delivering the Net's strongest results with regular programming in the hour since the beginning of December � since 12/3/09.

Thursday's #1 TV show for the 2nd week in a row among Adults 18-49, ABC's Grey's Anatomy (4.6/12) dominated its time slot and stood as the top-rated series on the night for its 11th consecutive original airing this season. Winning the 9 o'clock hour by wide margins over all original competition, Grey's (4.6/12) outdelivered NBC's The Office/30 Rock combo by 44% (3.2/8), CBS' CSI by 48% (3.1/8) and Fox's Fringe by 77% (2.6/7). Grey's was also once again Thursday's #1 show in Adults 18-34 (4.6/12).

Finishing #1 in the 10 o'clock hour for the 2nd straight Thursday, ABC's Private Practice beat out second-place CBS' original The Mentalist by 16% in Adults 18-49 (3.6/10 vs. 3.1/8). The ABC sophomore drama led the hour by an even wider margin of 70% in Adults 18-34 and beat the combined delivery of CBS and NBC in the slot for the 2nd week in a row (3.4/10 vs. 3.2/9 � CBS and NBC combined). In fact Private Practice registered as TV's #1 series telecast in its time slot with Adults 18-34 for its 11th straight original airing this season.

Quick Take for Thursday, January 21, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Leads its 3rd Straight Thursday in Adults 18-49 and Generates Its Biggest Overall Non-Sports Audience on the Night in 2 Months

"The Deep End" Boosts ABC's 8pm Numbers Week to Week by Wide Margins, with Net's Top Time-Slot Results with Regular Programming Since the Start of December

Overshadowing its 9pm Competition in Adults 18-49, ABC's "Grey's Anatomy" Registers as Thursday's No. 1 TV Series for the 11th Straight Original Telecast

Finishing No. 1 in the 10pm Hour for the 2nd Week in a Row, ABC's "Private Practice" Dominates its Time Slot Among Young Adults

Thursday Night (8:00-11:00 p.m.)

ABC won its 3rd straight Thursday in Adults 18-49 (3.4/9), leading second-place Fox by 10% (3.1/8), third-place CBS by 21% (2.8/8) and fourth-place NBC by 55% (2.2/6).

� ABC marked its most-watched (9.8 million) non-sports Thursday in 2 months � since 11/19/09.

"The Deep End" (8:00-9:00 p.m.)

The series debut of "The Deep End" boosted ABC's 8 o'clock numbers week to week by 1.7 million viewers (7.1 million vs. 5.4 million) and by 29% in Adults 18-49 (1.8/5 vs. 1.4/4), delivering the Net's strongest results with regular programming in the hour since the beginning of December � since 12/3/09.

"Grey's Anatomy" (9:00-10:00 p.m.)

Thursday's No. 1 TV show for the 2nd week in a row among Adults 18-49, ABC's "Grey's Anatomy" (4.6/12) dominated its time slot and stood as the top-rated series on the night for its 11th consecutive original airing this season. Winning the 9 o'clock hour by wide margins over all-original competition, Grey's (4.6/12) outdelivered NBC's "The Office"/"30 Rock" combo by 44% (3.2/8), CBS' "CSI" by 48% (3.1/8) and Fox's "Fringe" by 77% (2.6/7). "Grey's" was also once again Thursday's No. 1 show in Adults 18-34 (4.6/12).

"Private Practice" (10:00-11:00 p.m.)

Finishing No. 1 in the 10 o'clock hour for the 2nd straight Thursday, ABC's "Private Practice" beat out second-place CBS' original "The Mentalist" by 16% in Adults 18-49 (3.6/10 vs. 3.1/8). The ABC sophomore drama led the hour by an even wider margin of 70% in Adults 18-34 and beat the combined delivery of CBS and NBC in the slot for the 2nd week in a row (3.4/10 vs. 3.2/9 � CBS and NBC combined). In fact "Private Practice" registered as TV's No. 1 series telecast in its time slot with Adults 18-34 for its 11th straight original airing this season.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 34% currently, from 29% at the same point in 2009.

More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 1/21/10.





  [january 2010]  
S
M
T
W
T
F
S
     


· 30 ROCK (NBC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DEEP END, THE (ABC)
· FRINGE (FOX)
· GREY'S ANATOMY (ABC)
· MENTALIST, THE (CBS)
· OFFICE, THE (NBC)
· PRIVATE PRACTICE (ABC)





most recent ratings | view all posts
[10/21/20 - 08:11 AM]
Tuesday's Broadcast Ratings: World Series Tops Charts for FOX
Coverage of Game 1 however is down sharply from a year ago among adults 18-49 in the early results.

[10/20/20 - 01:10 PM]
Netflix Reveals Stats and Facts About Its Top Movies in the Last Few Months
"Enola Holmes" (76 million), "American Murder: The Family Next Door" (52 million), "The Old Guard" (78 million), "Project Power" (75 million) and "The Kissing Booth 2" (66 million) are among the mentioned audiences.

[10/20/20 - 08:13 AM]
Monday's Broadcast Ratings: NBC Pulls in Front with Return of "The Voice"
The network leads the night in both total viewers and adults 18-49.

[10/19/20 - 01:04 PM]
Over 7 Million Total Viewers Tuned in to BET's Winning Line Up of Tyler Perry's Trifecta of Original Series "House of Payne," "Assisted Living" and the Return of "Sistas" Premieres and Encores L+3
BET further spins the numbers for Wednesday, October 14.

[10/19/20 - 08:15 AM]
Sunday's Broadcast Ratings: NBC, "SNF" Hold Off FOX, Game 7 of NLCS
"Sunday Night Football" helps the network lead the night in total viewers and adults 18-49.

[10/18/20 - 09:53 AM]
Saturday's Broadcast Ratings: College Football Sparks CBS to Top Honors
The Eye's coverage of Georgia at Alabama dominates the evening in all categories.

[10/17/20 - 08:30 AM]
Friday's Broadcast Ratings: FOX, "SmackDown" Hold Off Demo Competition
The network leads the night among adults 18-49 while ABC claims top honors in total viewers.

[10/16/20 - 08:31 AM]
In Its First 28 Days, 48 Million Members Have Booked an Appointment with Nurse Ratched
Netflix reveals the series is its biggest original Season 1 of the year.

[10/16/20 - 08:19 AM]
Thursday's Broadcast Ratings: ABC Wins Town Hall Showdown
The Alphabet leads the night in both total viewers and adults 18-49.

[10/15/20 - 08:11 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Pulls Back in Front for FOX
The network leads the night in both total viewers and adults 18-49.

[10/15/20 - 07:38 AM]
Nickelodeon's New Preschool Series "Santiago of the Seas" Sets Ratings Record
Nickelodeon further spins the numbers for Friday, October 9.

[10/14/20 - 08:11 AM]
Tuesday's Broadcast Ratings: NFL Sparks Another CBS Victory
The Eye gets a boost in primetime, winning the night in both total viewers and adults 18-49.

[10/13/20 - 01:28 PM]
Season One of "Flipping 101 with Tarek El Moussa" Delivers a Strong Performance for HGTV
HGTV further spins the numbers for the season to date.

[10/13/20 - 09:04 AM]
"60 Minutes" Makes the Top Five for the Third-Straight Week
CBS News spins the numbers for Sunday, October 11.

[10/13/20 - 08:34 AM]
"The NFL on CBS" Week 5 National Game Coverage Scores in Viewership, Up +6% with Average Of 22.870 Million Viewers
CBS spins the numbers for Sunday, October 11.