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[08/24/10 - 10:58 AM]
CBS's Weekly Winning Streak Reaches 9
CBS spins the numbers for the week of August 16-22.

[via press release from CBS]

CBS's WEEKLY WINNING STREAK REACHES 9

All Three Editions of "Big Brother" Finish in the Top 10 in Adults 18-49 and Adults 25-54 with Week-to-Week Gains

"Big Brother Sunday" Delivers Largest Audience on Any Night Since Last September While Posting Season Highs in Adults 25-54

Rebroadcasts of CBS's Scripted Series Continue to Dominate as the Network has 9 of the Top 10 Led by "NCIS"

CBS's extended its winning streak to nine straight weeks led by all three editions of BIG BROTHER and rebroadcasts of its scripted series, according to Nielsen live plus same day ratings for the week ending Aug. 22, week 48 of the 2009-2010 television season.

BIG BROTHER WEDNESDAY, THURSDAY and SUNDAY all placed in the top 10 in adults 25-54 and adults 18-49 while THE BIG BANG THEORY and TWO AND A HALF MEN were the week's top scripted series in both adults 25-54 and adults 18-49. The Network had nine of the top 10 scripted programs of the week in viewers.

For the week in viewers: CBS (6.09m), NBC (5.70m), ABC (5.04m) and FOX (4.62m). Season-to-date among viewers, CBS (6.41m) leads ABC (5.83m), NBC (5.46m) and FOX (5.15m).

For the week in key demographics, CBS was tied for second in adults 25-54 (1.9/06, with both ABC and FOX, -0.1 behind NBC) and averaged a 1.4/05 in adults 18-49.

For the week in households: CBS (3.9.07), NBC (3.6/07), ABC (3.1/06) and FOX (2.9/05). Summer-to-date in households, CBS is first (4.2/08), ahead of ABC (3.6/07), NBC (3.4/06) and FOX (3.1/06).

CBS's Weekly Highlights:

BIG BROTHER

? BIG BROTHER WEDNESDAY was first in households (4.4/08), viewers (7.61m), adults 25-54 (3.2/10), adults 18-49 (2.6/09) and adults 18-34 (2.2/08). Compared to last week, BIG BROTHER WEDNESDAY was up +5% in households (from 4.2/08), +7% in adults 25-54 (from 3.0/09), +8% in adults 18-49 (from 2.4/08), +10% in adults 18-34 (from 2.0/08) and added +510,000 viewers (from 7.10m, +7%).

? BIG BROTHER THURSDAY was first in households (4.5/08), viewers (7.55m), adults 25-54 (3.1/10), adults 18-49 (2.5/09) and adults 18-34 (2.0/08). BIG BROTHER THURSDAY posted season highs in viewers and adults 25-54, and matched its season high in adults 18-49. Compared to last week, BIG BROTHER THURSDAY was up +5% in households (from 4.3/08), +3% in adults 25-54 (from 3.0/09), +4% in adults 18-49 (from 2.4/08), even in adults 18-34, and added +310,000 viewers (from 7.24m, +4%). Compared to the same night last year, BIG BROTHER THURSDAY was up +5% in households (from 4.3/08), +11% in adults 25-54 (from 2.8/09), +9% in adults 18-49 (from 2.3/08), +18% in adults 18-34 (from 1.7/07) and added +790,000 viewers (from 6.76m, +12%).

? BIG BROTHER SUNDAY was second in households (4.4/08), viewers (7.73m), adults 25-54 (3.3/09), adults 18-49 (2.6/08) and adults 18-34 (2.2/07). BIG BROTHER SUNDAY posted season highs for any night in viewers and adults 25-54, and matched season highs in adults 18-49. Week to week, BIG BROTHER SUNDAY was up +10% in adults 25-54 (from 3.0/07), +8% in adults 18-49 (from 2.4/06), +16% in adults 18-34 (from 1.9/06) and added +270,000 viewers (from 7.46m, +4%).

? Last week on CBS.com, the average visitor spent 12.6 minutes per session on BIG BROTHER, +31% greater than the same period last summer. In terms of video streaming, BIG BROTHER attracted over 1.5 million total streams. [Source: Web, CBS Interactive; Video, Omniture]

? CBS had nine of the top 10 scripted series for the fourth consecutive week: NCIS; TWO AND A HALF MEN; THE BIG BANG THEORY; NCIS: LOS ANGELES; THE MENTALIST; CRIMINAL MINDS; FLASHPOINT; CSI: CRIME SCENE INVESTIGATION and CSI: MIAMI.

? CBS had five of the week's top 10 programs (NCIS, TWO AND A HALF MEN, 60 MINUTES, THE BIG BANG THEORY and BIG BROTHER SUNDAY) and 11 of the week's top 20 (NCIS: LOS ANGELES; BIG BROTHER WEDNESDAY; BIG BROTHER THURSDAY; THE MENTALIST; CRIMINAL MINDS and FLASHPOINT).

Top CBS programs of the week: #5 NCIS (R) (an average of 8.79m viewers), #6 TWO AND A HALF MEN (R) (8.48m), #7 60 MINUTES (R) (8.38m), #9 THE BIG BANG THEORY (R) (8.03m), #10 BIG BROTHER 12 SUNDAY (7.73m), #11 NCIS: LOS ANGELES (R) (7.62m), #12 BIG BROTHER 12 WEDNESDAY (7.61m), #13 BIG BROTHER 12 THURSDAY (7.55m), #15 THE MENTALIST (R) (6.87m), #16 CRIMINAL MINDS (R) (6.52m), #19 FLASHPOINT (6.36m), #22 UNDERCOVER BOSS (R) (5.70m), #25 CSI: CRIME SCENE INVESTIGATION (R) (5.55m), #27 CSI: MIAMI (R) (5.42m), #28 CSI: MIAMI SUNDAY (P) (R) (5.38m) and #29 CSI: NY (5.36m).

Prime averages are based on the following hours of rated broadcasts in Week #48:

CBS � 22 hours

NBC � 22 hours

ABC � 22 hours

FOX � 17 hours





  [august 2010]  
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M
T
W
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· 60 MINUTES (CBS)
· BIG BANG THEORY, THE (CBS)
· BIG BROTHER (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· FLASHPOINT (ION)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· TWO AND A HALF MEN (CBS)
· UNDERCOVER BOSS (CBS)





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